Leaders contend with a number of hardships but some difficulties seem constant. Growing your customer base while improving your relationship with existing customers is a challenge. Finding a better way to manage meetings is tough when you need to schedule a meeting to search for a solution. Soundview has three new Soundview Executive Book Summaries that tackle the above two common frustrations as well as the correlation between struggle and leadership itself.
Can’t Buy Me Like by Bob Garfield and Bob Levy. Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where “likes” stand in for transactions and a mass audience is maddeningly elusive. We’ve entered the “Relationship Era,” where the only path for businesses seeking long-term success is to create authentic customer relationships. Authors Bob Garfield and Doug Levy show you where these authentic customers relationships come from, what they look like, and how to build them.
No More Pointless Meetings by Martin Murphy. Wasting time in pointless meetings is the one thing that never seems to change. Martin Murphy, however, has helped a “Who’s Who” of corporate clients transform time-sapping meetings into breakthrough sessions that are measurably productive. His strategy is not simply to make meetings more palatable; instead, he reframes the entire concept of collaboration and introduces four “Work Sessions” that replace meetings to get more done, faster than ever before.
Leadership and the Art of Struggle by Steven Snyder. For author Steven Snyder, adversity is precisely what unlocks our greatest potential. Using real-life stories drawn from his extensive research studying 151 diverse episodes of leadership struggle, Snyder shows how to navigate intense challenges to achieve personal growth and organizational success. He details strategies for embracing struggle and offers a host of unique tools and hands-on practices to help you implement them. By mastering the art of struggle, you’ll be better equipped to meet life’s challenges and focus on what matters most.
Each Soundview Executive Book Summary is available for download in multiple digital formats. Confront your biggest leadership challenges with these great titles.