Monthly Archives: August 2009

A Decade of Insight at Your Fingertips

Posted on by
1

I tend to be one of those people who gets caught up in the moment. Much of my time is spent looking ahead to upcoming business titles and working with our editorial team to chart out the trends in business publishing. The downside is there’s often little time left for looking back.

What tends to spark those rare moments of reflection is when I read something online or am doing a bit of research on a past event, such as this list of world headlines from 1999. In those moments I tend to shudder and think to myself, “Wow, that was 10 years ago … already!” While this statement is generally followed by a lament about my age, sometimes it causes me to look back at the titles that we’ve covered.

I’m always grateful for these moments because it’s in them that I see the continued relevance of many of our summaries. There’s a reason that James Collins and Jerry Porras’ Built to Last is still among our top sellers five years after its release. The business book world is one in which a high percentage of titles released in a given year are deemed out-of-date within a year of their debut. Fortunately, part of our selection process is to give subscribers summaries of books that we know will be around for some time.

The culmination of our efforts is now available for your benefit. Soundview is now offering a Premium Online Subscription. This subscription gives you full access to our entire online library. That’s 10 years of summaries! The library is completely searchable by title, author and subject.

Visit us at Summary.com for more information. Sometimes the best way to look ahead is to look back first.

Luxury Status at What Cost?

Posted on by
Reply

Part of producing each month’s edition of Soundview Executive Book Summaries involves recording and editing the audio version. While conversing with a colleague at a studio with whom we work, the subject of malls came up. My friend mentioned that he’s seen more than a few empty storefronts as he walked through one local mall.

By coincidence, I came across this interesting photo study from Time magazine today. It’s important to note that at least one of the photos included in this collection is of a set of stores that were abandoned decades ago. However, the remaining stores are all fairly recent closings.

I found the photo study while reading an article about hard times at clothing retailer Abercrombie & Fitch (A&F). If you have children, or attended college between 1996 and 2006, you’re probably intimately familiar with this company. As an editor, I love the way Time used the classic tactic of posing a question in its headline. Is A&F really the worst recession brand? We might want to cast a critical eye over other business sectors before we do too much picking on people who sell hooded sweatshirts and, as the Time article notes, $90 jeans.

Still, the central issue in the article that is most worthy of discussion is how companies that are perceived as luxury brands should handle tough times. I found the concept of price cutting to be of particular interest in this article. Theoretically, a luxury brand that cuts its price runs the risk of losing its status, but does this assumption apply during times of economic hardship? I agree with the marketing professor in the article who notes that if you keep your prices low for a period of time, you create an expectation among customers that they’ll stay that way.

What’s your take on how luxury brands should navigate a recession? Send me a comment and let me know your thoughts.

The Buck Stops Where?

Posted on by
Reply

It’s amazing how far 0ne can travel from one’s original intent while clicking away on the Internet. All I really intended to do was read a few headlines about the weekend’s news. That simple goal led me to clicking on an op-ed piece in the New York Times. Of course, much like with any blog (mine included, I hope) the lure of clicking an embedded link was too much to resist. So that led me to Gene Healy and the public policy group the CATO institute. The CATO folks published an essay excerpted from Healy’s book The Cult of the Presidency. It makes for quite interesting reading.

As I often mention in this forum, I avoid anything political because it inevitably leads readers of otherwise sound minds into a tizzy as they attempt to decipher my personal opinions. I first delved into Healy’s essay because of the quote featured in the Times article that Americans have come to view the president as a “living American talisman” against all sorts of problems, even natural disasters. The notion of culpability for the nation’s highest office is echoed in miniature at virtually every corporation. We’ve covered the topic ourselves on many occasions, recently with our summary of Brian Dive’s The Accountable Leader.

Accountability is the “high price” one has to pay for a position of notoriety within a company. However, there are many individuals who thrive on such conditions. The subject of individual accountability continues to rank as one of the most discussed in any company. It’s important to point out that accountability isn’t designed as a system where someone takes the fall for any mistakes that occur. In fact, that’s the opposite of good accountability practices. The key point made in many books that discuss this topic is the need for accountability to be proactive rather than reactive. If job roles are clearly defined and expectations are simply stated at the outset of any project, it becomes easier to track the project’s progress and clear up any mistakes along the way.

Stay tuned to Summary.com to learn more about the subject of accountability. We are currently looking at additional accountability titles for upcoming editions of Soundview Executive Book Summaries. In fact, I’ve got one here on my desk right now. I’d better stop my clicking and start my reading for the day!

Is Your Business Going in Circles?

Posted on by
Reply

When was the last time you were lost? Take a minute and think about it. When was the last time that you were unable to find your way from point A to point B? Now that we live under the constant glare of the electric eye known as GPS, we don’t spend too much time worrying about where we’re going. The wilderness (what little of it remains) is probably the last place where there are no guarantees that if we veer off the clearly marked path, we’ll find our way home again.

The fear generated by being lost is something both films and novels have used to great effect over the years. One way to up the tension level is to have the character make what seems to be a life-saving turn only to discover that he or she has been walking in a complete circle. According to a recent study on a German TV show, discussed in this Science magazine blog , walking in circles may not be a plot-device invented by writers.

The fear of getting lost evaporates when we take the time to prepare the course we plan to travel. The same rule applies in business as it does in exploration. A well-planned strategy is a business’s map to its eventual destination. When we don’t take the time to look ahead to the potential barriers that may stand in our way, we inevitably seem to go around in circles attempting to solve these issues.

If you’re preparing to set your course for success, Soundview has something that may help you with your plotting. The brand new Soundview Strategy in Business Collection presents summaries from 25 books that cover every angle of designing and executing a successful strategy. Order your copy by clicking on this link. Consider it a GPS for CEOs.

This Network is Our Big News

Posted on by
Reply

Wouldn’t it be nice to attend a presentation without having to hear a lot of shouting? Bet you thought that wasn’t possible anymore.

Well, I’ve got good news for everyone today. Soundview isn’t in the business of resolving the country’s health care debate. (Although, if you caught our recent Soundview Live event with Harvard professor and author Clayton M. Christensen, we hope you learned as much as we did!) What we can offer you is the knowledge and experience of some of the top speakers in the areas of leadership, management and success.

How do we manage this feat? The Soundview Author Network!

One aspect of our business of which I’m most proud is the time and effort we put into developing good working relationships with the authors whose books we summarize. Like the authors themselves, we know that the book is only part of the author’s overall message. Our author network keeps you posted on an ever-evolving calendar of events featuring some of our favorite authors. The calendar includes a list of speaking engagements for authors in our network. These are the “shouting free” events I referred to earlier.

But that’s just the beginning! Click on each author in the Soundview Author Network to view the author’s bio, featured Soundview products and multimedia relating to some of the author’s major topics. I spent some time yesterday watching author Patrick Lencioni discuss why teams fail and was very surprised by what he had to say.

The Soundview Author Network is growing all the time and that, I think, is some good news. Who doesn’t enjoy a bit of good news now and again?