Houston … we’ve reached Zeitgeist.

On Wednesday of this week, I read a few stories online about social networking site Facebook reaching 500 million users. Later that day, I watched ABC World News devote the bulk of an entire episode to the company. That evening, I went to a movie where one of the preview trailers was for the film The Social Network, a “based on a true story” account of the company’s founding. I devoted so much time that day to reading and hearing about Facebook that I was only able to check out Soundview’s Facebook page six or seven times.

All kidding aside, the social media site’s growth is awe-inspiring. Several like-minded media outlets wrote that if the site were a country, its population would make it the third largest on Earth. While everyone else is chipping in with their two cents about Facebook, we thought it was an opportune time to profile David Kirkpatrick’s new book The Facebook Effect: The Inside Story of the Company That Is Connecting the World. You might be surprised at what we found out when we spent some time with this book.

Of course, the only place you’ll be able to see our exclusive coverage of The Facebook Effect is in the next edition of our e-newsletter Soundview Executive Book Alert. Never read it? It’s the best place to read reviews of books that are making waves, upcoming must-read titles, and books that may have escaped your radar. Here’s a link to a previous edition of Soundview Executive Book Alert.

Soundview Executive Book Alert is one of three e-newsletters currently offered at Summary.com. Best of all, they’re all FREE and you do NOT need to be a subscriber to read them. The Soundview Executive Book Alert featuring The Facebook Effect drops in less than 10 days. Sign up now and make sure you’re on the list!