Consumers … start your engines! I wanted to start off this Soundview blog post by saying that Americans are preparing for “The —– —- of Shopping,” drawing an analogy to “The Big Game” that takes place at the conclusion of every football season. But as too many marketers are painfully aware, there is one organization that is very sensitive about anyone coupling the noun”bowl” with the adjective “super”.Maybe the more accurate correlation is to compare Black Friday to the Daytona 500. Consumers line up in the starting grid and when the green flag waves, the rush begins. Inevitably there are bound to be a few accidents along the way.
This year’s celebration of mass consumption is renewing debate about the relevance of Black Friday. In an era when more and more people do their shopping online, the need to camp out in the hopes of snagging a discounted item is coming under scrutiny. Here’s an article from a CNN columnist who posits that the best deals are already (0r soon to be) online. This is particularly the case if one is shopping for electronics. As the article indicates, there is a prevailing belief that some of the best deals are only found online. Online shopping is predicted to rise 9 to 16 percent this year, more than four to eight times as much as brick-and-mortar retail shopping.
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Happy Thanksgiving, folks!