As governments and economic experts sit with rapt attention watching every detail of the various struggles in the Middle East, many media outlets are rely on the constant stream of real-time updates from social technology. I was looking over a potential Soundview Executive Book Summary the other day and thinking about how fascinating it’s been to watch the evolution of the coverage of armed struggle. From an American perspective, in less than a century, conflict coverage went from the exclusive domain of newspapers during World War I to radio and cinema newsreels during World War II. The Vietnam War is considered the first conflict that entered American homes each night via television. In each of these examples, the amount of time between action and transmission decreased. We are now at the point where someone’s handheld device can both record and upload video the moment something occurs.
Business has also been impacted by the rapid shift to real-time interaction. In Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers and Create Products That Grow Your Business Now by David Meerman Scott, executives have the opportunity to see the scope and power of instant engagement. I think we’re all aware of people in every organization who tend to scoff at the business applications of real-time technology. One of the best aspects of Scott’s book is that it presents some of the more convincing evidence that growth can be directly linked to the frequent, instant engagement of one’s customers. I think this is definitely a summary that you’ll want to pass along to any naysayers that you might encounter in your workplace.
Fine’s time as a tennis instructor gives his book a unique undercurrent that is missing from the hundreds of books written by executives and consultants. He uses a simple methodology to help executives break through the mental roadblocks on the path to success. For Fine, the key to an executive’s performance breakthrough is the G.R.O.W. process (Goal, Reality, Options, Way Forward). While readers may be skeptical about another business book that attempts to codify personal change in the form of a catchy acronym, Fine’s steps are rooted in hours upon hours of research and field work.
You Already Know How to Be Great will appeal to global audiences. Fine has worked with professionals (both within and beyond the sports realm) all over the world, and he understands the nuances of world-class performance. Executives should have little trouble understanding Fine’s principles and adapting them to performance goals both in and out of the office. When it comes to recent books on unlocking one’s potential, Fine delivers an ace.
Did anyone else happen to see this story from Bloomberg/BusinessWeek? It deals with the theory that even mild stress can cause long-term disability. It’s an interesting idea but one whose research I’m certain many executives like to review. Of course, the best path to reducing on-the-job stress is to have a job that one genuinely enjoys.
If you’ve never read it, Soundview has a great book summary that may help you in your efforts to find a more fulfilling career. Do you have a good career, a mediocre career, or a great career? How do you know? And how do your create a great career? The most respected business thinker of our time, Dr. Stephen R. Covey, and change consultant Jennifer Colosimo offer a complete handbook for anyone seeking answers.
It should come as no surprise to anyone that there is a mention of Apple CEO Steve Jobs in nearly every book Soundview Executive Book Summaries receives about leadership. Jobs is one of the handful of American business icons of the past 50 years and dozens of business authors use examples from his and Apple’s success to illustrate a variety of strategies and principles. In a time period when all eyes are already on Jobs due to his recent medical leave of absence, the famed CEO will come under increased scrutiny as a result of a U.S. Magistrate Judge ruling that lawyers in an anti-trust case have a right to question Jobs. The case deals with accusations that Apple created a monopoly by blocking music purchased from RealNetworks from being played on Apple’s iPod. Here’s an interesting article dealing with the case.
As I looked at the photo included in this story, it made me reflect on our Soundview Live event with Nancy Duarte last week. The photo in the news story is from one of Apple’s product launches (and from the looks of it, it was taken awhile ago). In Duarte’s book Resonate: Presenting Visual Stories that Transform Audiences, she points to Jobs’ presentations during these launches, particularly the Macbook Air and the iPhone, as being some of the best examples of using the power of story in a presentation.
As one of the three new summaries available from Soundview Executive Book Summaries, author David Meerman Scott’s Real-Time Marketing & PR is a title that arrives at just the right time. Many business books attempt to take a snapshot of the state of social media during the period in which the book is written. This makes the majority of these titles out of date within the blink of an eye. Scott’s book is one of the best attempts at explaining how to operate in the current climate, rather than rehashing the technology at a business’s disposal. He remarks that this is an era of revolution and businesses that don’t react in the appropriate manner are in danger of being made obsolete in short order.
Real-Time Marketing & PR is a quick read, a quality that is perfect for a book that believes speed is an essential business skill in today’s marketplace. Scott’s strategies emphasize constant and (where possible) instant contact with one’s customers. The customer is the focal point and executives will want to pay particular attention to the case studies Scott provides. The instances where a business takes the wrong action are often more informative than those where the company executes its strategy well.
Leaders of small businesses should put Real-Time Marketing & PRon their reading list. Scott gives examples that demonstrate why a small business’s size can be its best asset in outmaneuvering larger competition. In a business era where the ability to adapt can be the reason for survival, Scott’s book does a great job of giving executives the essential knowledge to gain these skills.
To learn more about this and other great business book summaries, visit Soundview online at Summary.com.