If You’re Looking for an Edge in Business, Try Trust

In this blog, we regularly look at the trends as they are being covered in business books. One topic that has gained momentum in recent years is Trust. Among the authors that have tackled this subject are Stephen M.R. Covey with The Speed of Trust and Smart Trust, Jordan Lewis with Trusted Partners, Rohit Barghava with Likeonomics, Robert Hurley with The Decision to Trust, and the list goes on.

David Horsager is another author to tackle this topic with his book The Trust Edge. He makes the statement “The single uniqueness of the greatest leaders and organizations of all time is Trust.” And, “Trust has the ability to accelerate or destroy any business, organization, or relationship. With greater trust comes greater innovation, stronger brands, increased retention of good people, higher morale, multiplied productivity, better results, and a bigger bottom line.”

What all these authors agree on is that trust is very important in business … in fact it may the single most important characteristic of a strong business or leader.

Horsager provides what he calls the 8 pillars of trust, to help organizations and their leaders build trust:

1. Clarity: People trust the clear and mistrust the ambiguous.

2. Compassion: People put faith in those who care beyond themselves.

3. Character: People notice those who do what is right over what is easy.

4. Competency: People have confidence in those who stay fresh, relevant, and capable.

5. Commitment: People believe in those who stand through adversity.

6. Connection: People want to follow, buy from, and be around friends.

7. Contribution: People immediately respond to results.

8. Consistency: People love to see the little things done consistently.

To help you build trust in your organization and career, we’ve invited David Horsager to join us for our Soundview Live webinar How to Build Trust in Your Organization, coming up on February 13th. Horsager will shed further light on the 8 pillars, and provide examples of real-world companies that have made trust the center of their organizations.

Soundview subscribers attend all Soundview Live webinars for free, and others pay just $59 and can fill a conference room with colleagues and ask questions of Horsager during the event.

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