Show Up, Set the Tone and Intentionally Create an Organization That Thrives

The key to any company’s success lies in its culture. This game-changing guide shows you how to shape and revitalize your culture –– by setting the tone, engaging the team and creating a dynamic working environment that encourages growth, productivity and innovation. It all starts with you.

Using award-winning organizational advisor Anese Cavanaugh’s unique IEP Method ®, you can take control of the culture you work in and build a healthier, more functional environment –– from the inside out. You’ll learn how to enhance your Intentional Energetic Presence (IEP) so you’ll always be fully present, purposeful and prepared to share your vision with infectious energy and enthusiasm. Contagious Culture is so much more than a leadership guide. It’s a complete cultural mindshift that’s not only exciting for you and your team –– it’s absolutely, positively contagious.

IN THIS SUMMARY, YOU WILL LEARN HOW TO:
• Craft your intention and make a real impact.
• Unleash your energy –– and watch it spread like wildfire.
• Show up for others by setting yourself up for success.
• Bring out the best in everyone –– including yourself.

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Review: Originals by Adam Grant

Throughout history, there have been extraordinary people who, in Wharton professor Adam Grant’s elegant phrase, “moved the world.” Grant calls these people “originals” because they are nonconformists who are unimpressed with the status quo and have the creativity and courage to forge and follow their own paths. As he explains in Originals: How Non-Conformists Move the World, originals can be inventors, entrepreneurs, authors and painters, leaders of political movements. Martin Luther King was an original. So was Leonardo Da Vinci, and so is Bill Gates.

Originals, however, are not just world-famous people who revolutionized their domains. Grant also tells the story of originals whose names would be unknown to most: Carmen Medina, the CIA employee who battled for years to finally incorporate the digital age into intelligence sharing; Rick Ludwin, the TV executive who, despite not working in the comedy department, championed a rejected sitcom by comedian Jerry Seinfeld; Ray Dalio, the billionaire founder of a company who encouraged employees to send him memos such as the one that begins, “Ray, you deserve a ‘D’ for your performance today … It was obvious to all of us that you did not prepare at all …”

In Originals, Grant not only offers stories of great accomplishments but also dissects exactly how these accomplishments were achieved. He debunks the idea that originals are great risk-takers. Most of America’s founding fathers were reluctant revolutionaries. Martin Luther King writes that he was pushed into service as leader of the Montgomery Bus Boycott before he had a chance to say “no.” Bill Gates eventually dropped out of college but only after first securing a leave of absence from the university and ensuring that his parents would support him. Originals, Grant argues, are more risk-mitigators than risk-takers.

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Join Us for a FREE webinar with Best-Selling Author and Business Leader, Patrick Lencioni

lencioniRegistration is now open for the FREE Patrick Lencioni webinar “How to Be the Ideal Team Player” presented by Soundview on Thursday, May 5th at 12:00 p.m. EDT.

Register today and get a FREE summary of Lencioni’s book, The Ideal Team Player.

Whether you’re a leader trying to create a culture around teamwork, a staffing professional looking to hire real team players, or a team player wanting to improve yourself, this webinar offers applicable tips for your career.

In this FREE Soundview Live webinar, How to Be the Ideal Team Player, Patrick Lencioni uses a fable to dissect the ins and outs of an ideal team player. Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle’s company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess, and then build a culture of hiring and development around those virtues.

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You Will Learn:

  • The three indispensable virtues of an ideal team player
  • A practical framework and actionable tools for identifying, hiring, and developing ideal team players
  • How to improve your ability to lead and be an active team player

About the Speaker:

Patrick Lencioni is founder and president of The Table Group, a firm dedicated to helping leaders improve their organizations’ health since 1997. His principles have been embraced by leaders around the world and adopted by organizations of virtually every kind including multinational corporations, entrepreneurial ventures, professional sports teams, the military, nonprofits, schools, and churches.

Lencioni is the author of ten business books with over three million copies sold worldwide. His work has appeared in the Wall Street Journal, Harvard Business Review, Fortune, Bloomberg Businessweek, and USA Today.

Join us for our next Soundview Live webinar!

Critical Conversations: Ensuring Success without Sacrificing Sanity
Date: Wednesday, April 27th
Time: 12:00 PM ET
Speaker: Cornelia Gamlem & Barbara Mitchell
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In this Soundview Live webinar, Critical Conversations: Ensuring Success without Sacrificing Sanity, Barbara Mitchell and Cornelia Gamlem will offer guidance to employees, managers at all levels, and business owners communicate effectively to achieve a tension-free workplace.

What You’ll Learn:

  • Set and manage expectations
  • Identify changes in the workplace and the workforce
  • Create more options to solve conflicts
  • Recognize your personal conflict style, and why it is important
  • Effectively handle disruptive behavior

How Great Leaders Change Their Minds to Change the World

As a leader, changing your mind has always been perceived as a weakness. Not anymore. In a world that’s changing fast, successful leaders realize that a genuine willingness to change their minds is the ultimate competitive advantage. Drawing on evidence from social science, history, politics and more, business consultant Al Pittampalli reveals why confidence, consistency and conviction are increasingly becoming liabilities — while humility, inconsistency and radical open-mindedness are powerful leadership assets.
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In Persuadable, you’ll learn why being persuadable yields accuracy, agility and growth. But Pittampalli doesn’t just explain why you should be persuadable. Distilling cutting edge research from cognitive and social psychology, he shows you precisely how by outlining seven key practices: consider the opposite, update your beliefs incrementally, kill your darlings, take the perspective of others, avoid being too persuadable, convert early and take on your own tribe.Through clear and compelling descriptions and stories, you’ll learn exactly how to practice the art of persuadability. Rife with actionable advice, Persuadable is an invaluable guide for today’s datadriven, results-oriented leader.

IN THIS SUMMARY, YOU WILL LEARN:

  • Why persuadability is especially suited for today’s business environment.
  • The seven practices of persuadability and strategies for using them.
  • Why it’s often better to persuade your own tribe before you try to convert others

Review: Driven to Delight by Joseph A. Michelli

Speed Review: Driven to DelightFor most of its storied history, Mercedes-Benz has been a very product-focused company, and with good reason. The brand was built on the quality and durability of its luxury cars. In the last decade of the 20th century, however, a few upstart brands started challenging Mercedes-Benz in its luxury space.

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These luxury upstarts, such as Toyota’s Lexus and Honda’s Acura, didn’t have the history of Mercedes-Benz, but they were willing to offer something more: unbeatable customer service. For example, Lexus dealers were required to sign a covenant that included the statement, “Lexus will treat each customer as we would a guest in our home.”

When Steve Cannon moved from vice president of marketing to CEO on January 1, 2012, he decided that Mercedes-Benz USA would battle to be the best of the luxury car manufacturers in customer service. As recounted in Driven to Delight, by Joseph A. Michelli, a consultant who worked closely with the Mercedes-Benz USA leadership and author of books such as The Zappos Experience, The Starbucks Experience and the best-selling Prescription for Excellence, Mercedes-Benz USA has met the challenge. First, a Map It wasn’t, of course, an easy journey. Unlike Lexus and others who were starting from scratch, Cannon had to overcome the entrenched product-focus mindset at the heart of the company.

Another challenge, as described by Michelli, is that most of the leaders and employees who would need to buy in and implement a new customer-focused mindset were not employees of Mercedes-Benz USA; they were employees of the more than 300 Mercedes-Benz dealerships in the U.S. Part of the customer service issue, in fact, came from this structure. Customers would find excellent service in one Mercedes-Benz dealer, and then find in another dealership that, as one patron explained, employees almost expected customers to be grateful for the opportunity to buy a Mercedes-Benz. To begin moving in the direction he wanted, the company had to understand where it was and where it needed to go. Eventually, a map would be created that showed….

Click here to read the rest of the review!

Register Today: How to Untangle Life’s Toughest Conflicts

Join us for our next Soundview Live webinar!

Webinar: How to Negotiate with the Non Negotiable

How to Untangle Life’s Toughest Conflicts
PRESENTER: Daniel Shapiro
DATE: Wednesday, April 20th
TIME: 12PM EST

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Find out how to successfully resolve your most emotionally charged conflicts with a groundbreaking, practical method to reconcile your most contentious relationships and untangle your toughest conflicts.

In this Soundview Live webinar, How to Untangle Life’s Toughest Conflicts, author Daniel Shapiro offers a powerful way out, drawing on his pioneering research and global fieldwork in consulting for everyone from heads of state to business leaders, embattled marital couples to families in crisis.

You will learn how to:

  • Successfully negotiate and resolve life’s most emotionally charged conflicts.
  • Reconcile your most contentious relationships.
  • Deal with conflicts that threaten your identity and trigger a division mindset that pits you against the other side.
  • Improve your professional and personal relationships.

Become a Soundview subscriber to enjoy all of our webinars for FREE! Click here for more info.

Review: Extreme Ownership By Jocko Willink, Leif Babin

Transporting military leadership lessons to the business world is not new, as demonstrated by the continuing popularity with managers of The Art of War, a 2000-year-old Chinese treatise on warfare. However, it may be difficult to find a more compelling, tension-filled yet clearly applicable business text than Jocko Willink and Leif Babin’s book, Extreme Ownership.

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Former Navy SEAL officers Willink and Babin, who now run a leadership consultancy called Echelon Front, built on the lessons of their battlefield experiences, base Extreme Ownership on the battle of Ramadi, a major 2006 offensive by allied forces to purge the Al-Qaeda presence in this large Iraqi city. Ramadi is a city of 400,000 people, and the battle was therefore a difficult and deadly streetby-street, building-by-building conquest in which “every piece of trash [was] a potential IED [improvised exploding device], every window, door, balcony and rooftop a potential enemy firing position,” the authors write.

Each chapter in the book begins with a scene from the battle (the authors note that they have taken extra precautions to prevent any specific tactics, techniques and procedures from being revealed in the book, and in fact, the book was cleared by military authorities).

After the narrative of the battlefield event is completed, the authors then provide the core principle to be learned from the event. The authors then, in what is one of the most valuable sections of each chapter, demonstrate how the lesson learned is applied to a real-world business case.

For example, the title of the book is Extreme Ownership, and this refers to one of the authors’ key leadership principles: leaders must take complete — even “extreme” — ownership for anything and everything that happens in the unit or organization that they lead. The chapter begins……..(click here to read the full review)

 

FREE WEBINAR: Why Motivating People Doesn’t Work featuring Susan Fowler

Join us for this FREE webinar!

Why Motivating People Doesn’t Work
Date: Thursday, April 14th
Time: 12:00 PM ET
Speaker: Susan Fowler

Register today and get a FREE summary of Susan Fowler’s book, Why Motivating People Doesn’t Work…And What Does

If you are being held accountable for motivating people, hear this: Motivating people doesn’t work. According to researcher and bestselling author, Susan Fowler, it is time you consider trading in outdated methods of motivation for leadership practices based on the compelling science of motivation.

In this Soundview Live webinar, Why Motivating People Doesn’t Work, Susan Fowler lays out a globally tested model, course of action, and alternative approach to replace outdated methods of motivation. Learn how you can facilitate people’s shift to the type of motivation that promotes sustainable performance, high-quality productivity, long-term employee engagement, and flourishing.

What You’ll Learn:

  • The role motivation plays in employee engagement (or disengagement)
  • Six reasons people are motivated—and why some are optimal (leading to engaged employees) and others are suboptimal (leading to disengagement)
  • A cutting-edge leadership practice that facilitates people’s optimal motivation

 

Register today and get a FREE summary of Susan Fowler’s book, Why Motivating People Doesn’t Work…And What Does

Make the Promise You’ll Deliver with this No B.S. Guide to Direct Response Social Media Marketing

As indicated by its name, the goal of direct response marketing is to elicit an immediate response from prospects. The opposite would be mass marketing, in which prospects are — perhaps and eventually — motivated to check out a product at the store after seeing the product’s (or the store’s) television commercial an ad nauseum number of times. Unlike the disengaged television viewers impatiently enduring commercials, social media prospects are somewhat active and some kind of connection to the seller. No wonder, as Kim Walsh-Phillips writes in No B.S. Guide to Direct Response Social Media Marketing, that “nothing has proven to give a higher ROI than social media marketing. Dollar for dollar, day in and day out, over and over again — you get the idea.”

Social media consultant Walsh-Phillips and co-author Dan Kennedy, a well-known, direct-response copywriter, combine to offer specific how-to advice on social media marketing. Their advice is generously illustrated with real-world examples, often reproduced in the book. The first lesson of the book, and one that the authors emphasize throughout the book, is that business is about money. It’s not about tweets, followers and any other social media metric about which too many businesses get excited.

“Let profit be the true measure,” writes Walsh-Phillips in the introduction, while Kennedy later notes that “you can’t go to the bank and deposit likes, views, retweets, viral explosions, social media conversations or brand recognition.” To help their readers make money, the authors offer a wide array of recommendations, often organized into concise but comprehensive lists.

One of their early offerings, for example, lists the six rules for effective marketing:

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