The Best Business Books of 2012

Our December issue of Soundview Executive Book Summaries has just been published on our site, so I can now announce to you the 30 best business books of 2012. Which of these titles are your favorites? Let us know in the comments section of this blog.

If you’ve missed any of these titles, click on the link to read more about each title and to get the summaries of those you’ve missed, or subscribe to our Premium Edition and receive access to our full library of 14 years of 30 best titles.

Spend Time with The Sales Gurus

In our current economic climate, every dollar is crucial to the bottom-line. Is your organization looking for a way to connect with more potential customers, overcome obstacles and close more sales? There are so many resources that claim to help boost your sales. How can you sort through them all? It can cause the average executive to suffer from information overload. Plus, the expense of trying to attend a sales seminar, not to mention the time away from the phone or the prospect’s office, can make sales training prohibitive for many companies.

Imagine if there was a way to schedule a session of private instruction from some of the brightest minds in sales. What would it cost for one ticket to a forum filled with speakers who bring decades of insight, wisdom and proven sales success?

How does less than $30 (U.S.) sound?

Portfolio and Soundview Executive Book Summaries are proud to present The Sales Gurus: Lessons from the Best Sales Books of All Time. This new release collects 18 essential summaries of the most important sales books in recent history. You’ll get the opportunity to read performance-boosting tips from best-selling authors such as Brian Tracy, Zig Ziglar, John C. Maxwell, Tom Hopkins and many more!

The Sales Gurus is a one-stop sales information resource. The book covers topics such as prospecting, overcoming objections, making presentations and coaching. There are even summaries for sales managers, including sales metrics titles such as The Dollarization Discipline and Making the Number. What could be better to have with you on the flight to visit your next potential customer?

The Sales Gurus takes its place alongside two previous collaborations with Portfolio: The Marketing Gurus and The Management Gurus. Now with The Sales Gurus all the areas of your organization have access to Gurus just for them.

Don’t delay! Order your copy of The Sales Gurus: Lessons from the Best Sales Books of All Time today and send your sales figures soaring! It’s available in both hardback and as an e-book!

A FREE Resource You HAVE to Use!

There’s a reason I tend to conclude my posts by telling everyone to visit Soundview’s Web site, Summary.com. The site is regularly updated with information about newly released executive book summaries, book reviews (1,000 FREE reviews and growing!), upcoming Soundview Live Webinars and other great business learning resources.

I’ve got great news about another new resource available at Summary.com. How much do you think it would cost to attend an event where you hear vital business lectures from speakers such as Bill George, Patrick Lencioni, Jeffrey D. Sachs, Paul Krugman and David M. Rubenstein, among others? The event is the World Business Forum, and a ticket can cost as much as $2,500.

Fortunately, Soundview has partnered with HSM Global, producers of the World Business Forum, to bring you exclusive audio summaries of the event’s major speakers. These audio summaries are available for you to listen to for FREE!

Each audio summary is a 10-minute MP3 that features a narrated overview of the speech. The summary includes actual clips from the live speech given by the presenter at World Business Forum. If these tough economic times meant that you weren’t able to spend $2,500 on a ticket to the World Business Forum, these FREE audio summaries allow you to hear what you missed.

I need to stress here that you do NOT have to be a Soundview subscriber to listen to the World Business Forum audio summaries. These exclusive content pieces are FREE for everyone to learn from and enjoy. In fact, I’d recommend starting with Patrick Lencioni, whose latest book Getting Naked: A Business Fable About Shedding the Three Fears that Sabotage Client Loyalty is now available as a Soundview summary!

To listen to the audio summaries from the World Business Forum, CLICK THIS LINK!

It Can Happen to Anyone

One of the more interesting stories to result from the financial fallout of the last several years is the way in which the American work force has experienced the downturn. Traditionally, times of recession bring about an inverted pyramid of impact in relation to the structure of any company. The workers who constitute the broad base of the pyramid are generally the hardest hit. Their jobs are first to disappear, as roles that were important during times of boom are deemed to have too much weight on the bottom line to be retained. Mid-level managers constitute the middle of the pyramid and experience layoffs in the areas that commonly get hit hard during times of economic uncertainty.

This leaves executives at the top of the pyramid. This is a group that forms a key component of our audience here at Soundview, one that usually is tasked with returning a company to its previous highs. However, in the same way that so little of this economic climate is predictable, executives have been facing the challenges that traditionally applies to the ground-level: layoffs and the search for comparable employment.

This article from a recent edition of USA Today discusses the difficulty facing executives whose once solid positions have given way beneath the weight of the economic crisis (and its subsequent recovery process). As companies try to recover lost profits and restore shareholder confidence, the large salaries commanded by many executives are viewed as an expense may firms are as yet unable to handle. Executives are also hurting from the struggling housing market, since many unemployed executives are unable to adequately downsize due to their current homes losing value. Perhaps the most interesting aspect of the crisis discussed in the article is the unspoken hiring bias for “overqualified” executives. The impression is that once the economy rights itself, the top execs will leave lower-paying jobs to return to their formerly verdant pastures. Some companies aren’t willing to take the risk and hire someone who is on the clock to depart.

Any executives looking for an extra lifeline during these difficult times may want to consult Soundview’s Survive and Thrive Collection. This set of 15 summaries contains some great information from leading authors on how to navigate the unpredictable nature of our current economy.

The Drill Sergeant of Small Business

Perhaps I’m being a bit harsh by describing the subject of this post as a drill sergeant. Drill sergeants get a bit of a bad rap. They’re men and women with an extremely difficult task. They have to mold and shape a rag-tag band of recruits into a disciplined unit that perfectly executes every maneuver. This requires intensity, tenacity and a devotion to perfection.

When it comes to boosting the current state of small businesses in the U.S., George Cloutier may be the right man to wear the stripes. As you’ll see in this press release from Reuters, Cloutier’s new book is drawing a critical eye from some reviewers. Many of the suggestions he makes will seem a bit harsh to some readers. However, small businesses rely on the dedication and labor of their owners to ensure their success. A small business run with an average amount of effort will remain small. It takes a special amount of drive to create real growth and survive the treacherous competitive waters.

I’m curious to see how the majority of the business book reading public will receive Cloutier’s Profits Aren’t Everything, They’re the Only Thing. Cloutier himself refers to many of his theories as “tough love,” a term that, while receding from society at large, is still quite prevalent in business. Every so often, a book comes along that provides the necessary swing of the boot to the backside of business. I can’t say for certain if Cloutier’s new release is that title, but in light of the U.S. recently marking one calendar year of recession, the timing is certainly right for such a book.

If you’d like to read some additional titles specifically designed to boost small business success, we’re featuring Soundview’s Small Business Collection right now on Summary.com.