Who Are You At Work?

PERSONALITY STYLE AT WORK

It began with Greek physician Hippocrates, the first to identify personality types — a small set of personality profiles that describes every person in the world. For Hippocrates, writing circa 400 BC, people fell into four categories: the bold choleric, the pleasure-seeking sanguine, the calm phlegmatic and the independent melancholic. As consultant Kate Ward writes in her engaging book Personality Style At Work, “While Hippocrates’ science and labels were incorrect, he was right about the four basic temperaments found in human nature, and so this theory has endured for 2,400 years.” And indeed it has. Our work and personal lives have changed dramatically in the past 100 years and yet books continue to be written and published on the concept of a small set of personality types. The reason for the continuing popularity of personality types is apparent in Personality Style At Work. There is no better guide than personality types to understanding how to work with colleagues and leaders, how to identify and resolve your own personal weaknesses (and exploit your strengths), and how to most effectively lead others.

Four Core Personality Types

Many readers will be familiar with the almost ubiquitous but still relevant Myers-Briggs personality types, based on the various combinations of four pairs of personality attributes (extraversion or introversion, sensing or intuition, thinking or feeling, and judgment or perception). Ward, however, uses a different set of personality types, created by the researchers at the Philadelphia-area training firm HRDQ. These four personality types are based on two dimensions: assertiveness and expressiveness. People who exhibit high assertiveness and high expressiveness are what Ward and HRDQ call “Spirited.” They’re engaged and enthusiastic. The highly assertive but non-expressive people are “Direct.” Those who are non-assertive and non-expressive are “Systematic.” The last personality type, “Considerate,” describes those who are expressive but not necessarily assertive. Ward emphasizes, of course, that no person is purely one personality type, but that most people have one dominant type.

Tell-Tale Signs

Understanding your own dominant personality type, and understanding and appreciating the dominant personality types of others is key to successful working relationships, Ward writes. The first step is to look for the tell-tale signs that help identify someone’s dominant personality type. The clues can be found in many, sometimes surprising, ways. For example, how people lead is revealing. Direct leaders are going to give marching orders; Spirited leaders will inspire; Considerate leaders will be supportive; and Systematic leaders will be pushing everyone to higher standards.

Ward notes that any personality type taken to extreme is problematic. In her insightful chapter on leadership, Ward shows that Direct leaders may jump to conclusions, Spirited leaders may make a choice before enough information has been gathered, Considerate leaders struggle to make decisions, while Systematic leaders have a tendency to lose themselves in the details. In addition to counter-balancing the weaknesses of their personality types, personality type awareness helps people adjust (or “flex”) their behavior to interact with other personalities.

The HRDQ personality types seem less muddled than the MBTI acronym-based counterparts. Ward’s well-organized book (with valuable “points to remember” sections at the end of each chapter) succeeds in revealing, in full detail, how personality type awareness can be used to help people of all types thrive in the workplace — and in their careers.

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What Are Your Favorite Resources?

In a given month I look at a lot of resources to improve the way I do my job, and to provide content for our various social media outlets. Here’s a partial list:

My #1 resource is of course Soundview’s stable of content: business book summaries, author webinars and interviews, Executive Insights videos, and our Executive Edge newsletter. I realize I’m biased but I don’t know how busy executives get by without this resource.

  • I subscribe to a few excellent book- and publishing-related newsletters like Publisher’s Weekly, Publishing Business Today and Mediabistro’s GalleyCat.
  • I still like to get magazines and currently receive Fast Company, Inc magazine, Fortune and Wired to name a few. I learn as much from the ads as from the article as to what companies are doing and what content is important. I also refer to their corresponding websites as needed.
  • The Wall St Journal is a great resource at many levels and again I use their website when it suits my needs.
  • I watch the Tweets of over 150 business authors and publishers, although it’s difficult to keep up. You can see the complete list of who I follow @BusinessBooks. In addition I receive newsletters and emails from several of our frequently summarized authors to stay attuned to what they’re doing.
  • Because we’re on the mailing list of all major book publishers, we also see what’s coming up for new books so that we can spot trends and choose upcoming titles to consider for summarization.

I’m sure there’s more that I’m forgetting, but you get the idea. What do you use for resources in your position? Our readers would love to see your list and perhaps I’ll pick up a few more for myself as well.

Are You In The Biz?

Do you believe that good things or bad things come in sets of three? Let’s think positive and say that good things appear in groups of three. I bring this up because Soundview is now offering a third FREE e-newsletter: BizBook Review. This weekly e-newsletter provides readers with in-depth coverage of recently released business books. It’s a great way to keep up with titles that you may have missed.

BizBook Review solves a problem that many readers experience. The volume of business books, thanks in large part to independent publishers and e-publishers, has increased. Meanwhile the amount of time a person has to devote to reading has decreased. You want to make sure that you select only the most worthwhile business books, the books you know will deliver interesting and applicable takeaways. BizBook Review gives you the insight to help make your reading selection process a little more simple.

Sign-ups are starting now at Summary.com. Make sure you visit the site and click the tab on the home page labeled “Free E-Newsletters” to sign up and get your weekly delivery of BizBook Review.

Don’t forget, BizBook Review joins our roster of FREE e-newsletters, including Soundview Leadership Alert and Soundview Executive Book Alert.

A Best-Selling Author’s Leadership Advice

Leadership is one of the most popular topics with subscribers to Soundview Executive Book Summaries. We do our best to fulfill subscriber requests for the latest in leadership materials, whether it’s through book summaries, collections, or exclusive webinars with top authors. However, there’s one leadership resource about which you may not be aware.

Have you signed up for Soundview’s Leadership Alert? This FREE e-newsletter provides exclusive insight into leadership issues. It often features interviews with authors whose names top the best-seller lists of The New York Times and The Wall Street Journal. Here’s a link to a recent issue of Leadership Alert that includes a special interview with best-selling author Daniel Pink. He’s the author of A Whole New Mind and Free Agent Nation.

In the above issue of Leadership Alert, he discusses his new book Drive: The Surprising Truth About What Motivates Us and the difference between intrinsic and extrinsic motivation. I definitely found myself considering whether I was a Type I or Type X personality. Take a look at Pink’s descriptions of the two personality types. Do you see yourself as one or the other? Drop us a comment and let us know what you think.

In the meantime, visit our Website at Summary.com and sign up for our FREE e-newsletter Soundview’s Leadership Alert. Also, if you like the interview with Daniel Pink, you might want to join us for our next edition of Soundview Live. Daniel Pink will be our special guest! It’s July 8, 2010 at Noon (eastern) and is FREE for subscribers.

Alerting You to The Shift

I’ve received a few questions recently about our FREE e-newsletter Soundview Executive Book Alert. Actually, one of them made me chuckle because it said, “Are these books we should avoid? Is that why it’s called an alert?” This poor reader must perpetually see the glass as half empty, but I hope I can make him feel better with a proper explanation.

In point of fact, Soundview Executive Book Alert is intended to give anyone who signs up a quick look at a book that is either about to break through on the business publishing horizon or one that may have escaped a less discerning editorial staff. I’m fortunate that our editorial team keeps a very watchful eye on the happenings in the business book arena. We’ve uncovered a few gems during the past six years of writing Soundview Executive Book Alert.

This month, Soundview Executive Book Alert gives you a closer look at Scott M. Davis’ new release The Shift. We covered this book because we count a good number of Chief Marketing Officers among our subscriber base. If you’re in marketing, The Shift is a book that deserves your attention. Davis describes five shifts that need to occur to help a marketing department become part of the movement for pervasive innovation. When one considers that marketing sits in the enviable position of having access to both the people producing the product and the people buying the product, Davis’ ideas could help CMOs propel their careers to a new high point.

If you’re interested in receiving Soundview Executive Book Alert, visit us online at Summary.com and click on the tab for “Free E-Newsletters” on our front page. Join the thousands of monthly readers who enjoy that extra bit of insider knowledge. And best of all, it’s FREE!