It used to be enough for a business leader to attempt to research and anticipate trends in business. Two executives from Hay Group, Georg Vielmetter and Yvonne Sell, make a strong argument for the importance of analyzing megatrends. In their book Leadership 2030, Vielmetter and Sell provide six megatrends that will have a profound impact on the way you lead your business in the future. This book is now available as a Soundview Executive Book Summary.
Understanding megatrends begins with gaining a grasp of the concept itself. While the authors define megatrend as, “a long-term, transformational process with global reach, broad scope and a fundamental and dramatic impact,” their collaboration with research partner Z_punkt used the filters of time, reach and impact to shape the six megatrends.
Leadership 2030 provides essential observations about each of the six megatrends. Whether the megatrend discussed is new to executives (such as Individualization and Value Pluralism) or a concentrated reexamination of an existing idea (the environmental crisis), the authors strike at the heart of the issue and explain both the reasons for the megatrend’s existence and how you, as a leader, will need to react.
After covering the six megatrends, Vielmetter and Sell describe a set of five key reinforcers (which they define as “consequences driven and strengthened by several megatrends at once) and four significant dilemmas. This solidifies the authors’ belief that the megatrends are not individual issues incubating on their own. Faced with the daunting task of leading in the face of the perfect storm described by Vielmetter and Sell, Leadership 2030 concludes with a portrait of the Altrocentric Leader, an individual who is able to unite and empower those around him or her to find innovative solutions to the challenges ahead. A good first step for tomorrow’s Altrocentric Leaders is to read (and re-read) Vielmetter and Sell’s book.