When business book authors seek companies that exemplify superior abilities in areas such as innovation, product development and talent development, a small list of names rapidly fills the pool. If asked, readers could name the top five with little effort: Apple, Google, Amazon.com, Facebook, and Procter & Gamble. In fact, the first three, respectively, are the top three companies named on FORTUNE magazine’s 2012 list of the 50 most admired companies. When the discussion turns to customer service, a new name joins the list: Zappos.com. In The Zappos Experience: 5 Principles to Inspire, Engage and WOW best-selling author Joseph Michelli explores the wildly different way of thinking that powers one of the strongest customer service engines in today’s global marketplace. The Zappos Experience is now available in multiple digital formats as a Soundview Executive Book Summary.
Michelli’s familiarity with corporate giants is second to none. His previous books have profiled Starbucks, Ritz-Carlton Hotels, and Seattle’s Pike Place Fish Market. If there is a single quality that distinguishes Michelli from his contemporaries, it’s his ability to blend elements of a company’s history with critical insight into how the company’s finer points can be replicated in the reader’s organization. Other authors get distracted by providing more biography than takeaways. Michelli’s five principles connect Zappos’ outstanding philosophy of building a great culture to a reader’s attempts to increase employee engagement, connect with customers and provide a truly exceptional service experience.
Zappos’ abilities as a service provider were a key factor in the company’s 2009 acquisition by Amazon.com. Readers will be fascinated by what Michelli discovered about the acquisition and the linchpin that helped Zappos CEO Tony Hsieh confirm the deal. Needless to say, Amazon.com’s third-place finish on FORTUNE’s most-admired list in 2012 is tied to some extent to Zappos’ service culture.
Special Note to Soundview Subscribers! Don’t forget to listen to Soundview’s Author Insight Series featuring Joseph Michelli. He provides some additional insights about Zappos that you won’t hear anywhere else. Log in to your Soundview online library and check it out!