We’ve had an incredible reaction to the Soundview Executive Book Summary of Finding the Next Steve Jobs by Atari and Chuck E. Cheese’s founder Nolan Bushnell and co-author Gene Stone. The book would be considered an achievement if it were merely a profile of the unique aspects that made Steve Jobs one of the defining leaders of the last 100 years. However what so many readers are discovering when they read the Soundview Executive Book Summary are the visionary insights of Bushnell. Jobs is often credited with being among the founders of the home computer industry. Bushnell, in his own right, could easily claim ownership of the title of founder of the video game business.
Soundview subscribers have an even greater opportunity to learn more from Bushnell. We were fortunate enough to have Bushnell and Stone as guests on our Soundview Author Insights interview series. Bushnell and Stone provided listeners with a number of engaging anecdotes about the mysteries of creativity and the way to build an ecosystem within your company to make it all work.
One of the interview’s most surprising moments came when Bushnell discussed the contention he made in Finding that most companies today would not hire the young Steve Jobs if he were standing in front of them. Why? Here’s what Bushnell had to say:
Steve was spiky. First of all, he didn’t abide fools gladly ever during his life. Stop and think about what Apple’s board of directors must have thought when Steve said, “We’re really doing well in computers, now let’s go into the music business.” I’m sure that everybody fell off their seats. And yet, that decision represented a huge amount of the products that (eventually) led to the iPhone. It led to 10 years of massive, massive growth. I just don’t believe that people now would recognize that type of vision. Because when you look at a new product or a new category from the beginning, the world looks very unsettled and scary. Sometimes, it looks really small. People might have said, “Music players? The audio business? That can’t be a very big business.”
Soundview subscribers can log in to their online library to hear the full interview with Bushnell and Stone.