Stop Fighting Human Nature and Increase Your Performance, Engagement and Influence

Selfish, Scared and Stupid examines the psychology behind why even the best ideas sometimes fail. Gregory and Flanagan help businesses design their organizations for reality rather than perfection and offer strategies to head off unprecedented levels of disengagement within and outside the business. They answer baffling questions around why the public sometimes fails to engage despite overwhelming data suggesting otherwise, why so many new products end up on clearance shelves, and why so many great salespeople often fall short of their monthly targets.

Selfish, Scared and Stupid is built on the idea that businesses must return to a more human engagement methodology in order to succeed. It is an informative read for anyone interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behavior.

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Master Personal Transformation, Seize Opportunity and Thrive in the Era of Endless Innovation

In Disrupt You!, Jay Samit, a digital-media expert who has launched, grown and sold startups and Fortune 500 companies alike, describes the unique method he has used to invent new markets and expand established businesses. He reveals how specific strategies that help companies flourish can be applied at an individual level to help anyone achieve success and lasting prosperity –– without needing to raise funds from outside investors. Incorporating stories and anecdotes from innovators and disruptive businesses, Samit shows…

 

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Creating an Environment That Energizes Everyone

The Optimistic Workplace

When it comes to work these days, we’re expected to do more with less –– but is this nose-to-the-grindstone philosophy the best way to run a business? Alarmingly low employee engagement numbers indicate otherwise.

So, if pushing everyone harder isn’t the path to productivity, what is? Supported by the latest research, The Optimistic Workplace argues that our best work is the product of a positive environment. That’s good news for you as a manager. While you can’t personally transform the corporate culture, you can influence the workplace climate and create meaningful and lasting change.

Advocating a steward model of management, The Optimistic Workplace demonstrates how a people-centric focus ignites employee potential, increases innovation and catapults the organization to new levels of performance. Author Shawn Murphy reveals how to explore personal and organizational purpose and align them for astonishing results, build camaraderie and deepen loyalty, increase intrinsic motivation and more. Far from being a wish-upon-a-star discussion of workplace happiness, The Optimistic Workplace presents an array of surprisingly simple strategies to focus your actions and make employee optimism not just a worthy goal but a real and measurable result.

 

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The 7 Habits of Highly Effective People

 As we begin the new year, we introduce our All Time Best Seller series and look back at some of the classics… 

The world has changed dramatically since The 7 Habits of Highly Effective People was first published in 1989.

Life is more complex, more stressful, more demanding. We have transitioned from the Industrial Age to the Information/Knowledge Worker Age –– with profound consequences. We face challenges and problems in our personal lives, our families and our organizations unimagined even one or two decades ago. These sweeping changes in society and rumbling shifts in the digitized global marketplace give rise to a very important question: “Are the 7 Habits still relevant today?” And, for that matter, “Will they be relevant 10, 20, 50, 100 years from now?” Stephen R. Covey’s answer: The greater the change and more difficult our challenges, the more relevant the habits become. How you apply a principle will vary greatly and will be determined by your unique strengths, talents and creativity, but ultimately, success in any endeavor is always derived from acting in harmony with the principles to which the success is tied.

Through insight and practical exercises, Covey presents a step-by-step pathway for living with fairness, integrity, service and human dignity — principles that give you the security to adapt to change, and the wisdom and power to take advantage of the opportunities that change creates.

 

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A Radical Approach to the Design of the Sales Function

In The Machine, Justin Roff-Marsh shows readers how to follow the intrepid executives who have implemented his ideas over the last 15 years, building ridiculously efficient sales functions –– and market-dominating enterprises –– as a consequence.Roff-Marsh calls these executives his silent revolutionaries.

For the last 20 years, organizations’ ability to produce has overtaken their ability to sell, and, for at least as long, customers have unfailingly embraced every opportunity to avoid interacting with traditional field salespeople.

Applying the division of labor to sales might not seem controversial, but this innocent-sounding idea decimates the sales management orthodoxy and replaces it with a strange new world where sales is primarily an inside activity, where salespeople earn fixed salaries and focus their attention exclusively on selling conversations, where regional sales offices become redundant, and where marketing and engineering become seamlessly integrated with sales.

The Machine is a field guide for the executive who’s prepared to wrestle sales away from autonomous field-based artisans in favor of a tightly synchronized team of specialists. Readers will embrace The Machine either to exploit the new sales order or to avoid falling victim to it.

In this summary, you will learn:

• Why a centrally coordinated team should be responsible for sales.
• The four key principles for applying the division of labor to sales.
• A model for creating the new sales environment in your organization.
• To generate sales opportunities and manage the sales function.

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How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success.

Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds. Today’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It’s the best way to build a solid, long-lasting business positioned for today’s content-driven world.

A pioneer of content marketing, Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch and monetize your own business.

Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success.

In this summary, you will learn:

  • Why you should build an audience before you develop products.
  • The three ingredients of the “sweet spot” and how to find them.
  • How to develop unique content and find your audience.
  • How to diversify your offerings.
  • Various strategies for monetizing your Content Inc. model.

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Develop the Resilience You Need to Succeed

Professional athletes, surgeons, first responders –– all perform remarkable feats in the face of intense stress. Why do they thrive under pressure, while others succumb? What separates the two is attitude. Resilient people meet adversity head-on and bounce back from setbacks. They seem to naturally exude an inner strength –– but studies show that resilience is something that anyone can build.

Analyzing the heroic exploits of U.S. Navy Seals and others who succeed against all odds, Stronger identifies five factors that combine to unlock deep reserves of personal power: active optimism –– believe that you can change things for the better; decisive action –– you can’t succeed if you don’t take the leap; moral compass –– face any challenge with clear guiding principles; relentless tenacity –– try, try again; interpersonal support –– gain strength from those around you.

Drawing on the unique perspective of a standout team of authors (a stress-management expert, a skilled entrepreneur and a Navy SEAL), Stronger explores the science behind resilience and explains how you can develop this vital trait for yourself. Whatever your profession, today’s demanding world calls for a special kind of strength. Stronger holds the key.

In this summary, you will learn:

  • The five sequential factors of personal resilience.
  • The difference between active and passive optimism.
  • The elements of a strong moral compass.
  • How to be tenacious and gain support for your efforts.
  • Frameworks and prescriptions for practicing the factors of personal resilience.

The complete summary is waiting for you in your Soundview Library.

 

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How People and Platforms Are Inventing the Collaborative Economy and Reinventing Capitalism

peersinc

When Robin Chase co-founded Zipcar, she not only started a business but established the foundation for one of the most important economic and social ideas of our time: the collaborative economy. With this important book, she broadens our thinking about the ways in which the economy is being transformed and shows how the Peers Inc model is changing the very nature of capitalism.

In Peers Inc, Robin Chase brings her provocative insights to show how focusing on excess capacity transforms the economics of what’s possible and delivers abundance to all; how the new collaboration between the Inc and the Peers enables companies to grow more quickly, learn faster and deliver smarter products and services; how the Peers Inc model can help legacy companies overcome their shortening life cycle by inviting innovation and evolution; and more.

In this Soundview summary, you will learn:

  • The potential of “the three miracles”: excess capacity, platforms and peers.
  • The process of building a Peers Inc organization.
  • How legacy organizations can respond to the new Peers Inc economy.
  • Potential roles of government and financing in the Peers Inc model.

Check out the full summary in your online library.


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The Best Business Books of 2015 (Part I)

As we approach the end of the year, it’s time to announce our choices for the best business books of 2015. Our editorial board is continually watching the business books that are being prepared for publication, to choose those that we think provide new information, while giving principles and practices that can be put to immediate use by our subscribers.

Here are the first 15 of our 30 Best Business Book List:

Rookie Smarts by Liz Wiseman – Leadership expert Liz Wiseman explains how to reclaim and cultivate the curious, flexible, youthful mindset of a rookie.

The Reciprocity Advantage by Bob Johansen & Karl Ronn – Leading forecaster Bob Johansen and business developer Karl Ronn share a model for creating new growth for your business using the underutilized resources.

Overworked and Overwhelmed by Scott Eblin – Leading forecaster Bob Johansen and business developer Karl Ronn share a model for creating new growth for your business using the underutilized resources.

Good Leaders Ask Great Questions by John C. Maxwell – To be a successful leader, you need to be asking yourself and your team key questions in order to learn, grow, and develop better ideas.

Becoming Your Best by Steven Shallenberger – Shallenberger reveals the 12 principles you need to follow in order to reach your highest potential and drive the kind of innovation that turns good companies into industry leaders.

Bringing Strategy Back by Jeffrey Sampler – Strategy expert Jeffrey Sampler introduces four “strategic shock absorbers” that enable leaders to build resilient organizations that can withstand even the most unexpected global turbulence.

Low-Hanging Fruit by Jeremy Eden & Terri Long – Jeremy Eden and Terri Long have distilled 77 of their most effective techniques for generating real performance improvements drawn from their success working with major companies.

Stacking the Deck by David Pottruck – David Pottruck presents the nine-steps that leaders who are facing major change in their organizations can follow from the first realization that change is needed through implementation.

Anticipate by Rob-Jan de Jong – Strategy and leadership expert Rob-Jan de Jong explains how to develop the ability to see things early and incorporate them into the future of your organization.

The 5 Choices by Kory Kogon, Adam Merrill & Leena Rinne – The authors combine research and insights from FranklinCovey to redefine time management in ways that will increase the productivity of individuals, teams and organizations.

Thirteeners by Daniel Prosser – CEO mentor Dan Prosser shares how to transform an organization’s internal connectedness so it can achieve the next level of performance.

The Hidden Leader by Scott Edinger & Laurie Sain – Scott Edinger and Laurie Sain show how managers can recognize and develop these talented employees in order to deliver even greater value to customers.

The Power of Thanks by Derek Irvine & Eric Mosley – Globoforce executives Eric Mosley and Derek Irvine explain how a Culture of Recognition can boost employee engagement and loyalty, stronger teamwork and a more innovative culture.

Leadership Blindspots by Robert Bruce Shaw – Robert Bruce Shaw helps leaders to identify weaknesses, threats and other vulnerabilities that can impair effectiveness, results and even their careers.

Triggers by Marshall Goldsmith – Goldsmith details six engaging questions that can help us enact meaningful and lasting change in order to become the person we want to be.

Watch for next Monday’s blog to see the rest of the list.

 

A Power Tool for Creative Thinking

thefourlensesofinnovationEver wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss? Contrary to popular belief, innovation is not some mystical art that’s forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we’ve long been hoping for: the news that innovation is systematic, it’s methodical and we can all achieve it.

By asking how the world’s top innovators came up with their game-changing ideas, best-selling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: Challenging Orthodoxies, Harnessing Trends, Leveraging Resources and Understanding Needs.

Other books promise the keys to innovation — this one delivers them. With thought-provoking examples and features like the Eight-Step Model for Building a Breakthrough, The Four Lenses of Innovation will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization.

IN THIS SUMMARY, YOU WILL LEARN:

• How innovators from the Renaissance through the present have used the Four Lenses of Innovation.

• Why patterns are fundamental to innovation.

• The skills required for seeing the future in the present.

• The difference between insights and ideas.

• To apply the Four Lenses systematically to your organization.

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