Strategically Lead with Three New Summaries

Effective leadership is all about strategy. Leaders need thought-out strategies to connect with their employees and customers to develop a unique culture within your organization. Soundview has three new Soundview Executive Book Summaries that help you approach your management or leadership role with valuable strategies.

accountability

by Greg Bustin

Accountability by Greg Bustin Greg Bustin, business and leadership consultant, offers insightful concepts and practical examples from real-life experiences that will increase accountability and drive success for any type of organization in Accountability. He introduces the Seven Pillars of Accountability: character, unity, learning, tracking, urgency, reputation and evolution, and how to sustain a high-performance culture for a thriving business.

 

 

the_purpose_economy

by Aaron Hurst

The Purpose Economy by Aaron Hurst The Purpose Economy describes the shifts in American economy and set of ways in which people and organizations are focused on creating value. Globally recognized entrepreneur Aaron Hurst examines three types of purpose that are transforming the economy: personal, social, and societal. Based on his own personal experiences and interviews with other entrepreneurs, The Purpose Economy is a guide on how to transform your company and career to better serve the world.

 

elevate

by Rich Horwath

Elevate by Rich Horwath Elevate offers leaders and executives with an outline for developing advanced strategic thinking approach. Strategy expert Rich Horwath focuses on advanced strategic thinking that will drive results in the short-and long-term. His three-discipline approach breaks strategy down into its fundamentals: Coalesce, Compete and Champion and how to apply it to your day-to-day tasks.

Book Review: Judgment on the Front Line

Judgment_on_the_front_line

by Chris DeRose and Noel Tichy

Ever wonder why in some organizations the key to success are the frontline leaders? It’s because those companies value their employees’ creativity and experience. Frontline employees can be a huge asset because they have insight into what customers want. In Judgment on the Front Line, management experts Chris DeRose and Noel Tichy explain why frontline employees are so important to organizations and why it is crucial to involve them in decision making. This book is now available as a Soundview Executive Book Summary.

Many companies don’t know how to give frontline associates a useful tool kit for problem solving. DeRose and Tichy explain that most organizations don’t know how to evaluate the risk of giving employees more responsibility to exercise their own judgment. Leaders will learn that it is not a risk but an opportunity to value frontline employees’ opinions. In Judgment on the Front Line, you will learn how to implement frontline leadership in your company and how to involve frontline employees in decision making.

The authors write about a five-step process for building a frontline-focused organization. These steps can help leaders to build or rebuild their companies from the front line to use the knowledge of these employees. The first step is to connect the front line to the customer. “The CEO and senior team have three fundamental responsibilities in step 1: Understand changing customer needs based on feedback from customers and employees. Ensure that the organization’s capabilities match the customer promise. And connect the front line to delivery and improvement of the customer value proposition.” Judgment on the Front Line goes on to list the other steps in this process. The other four steps are teach people to think for themselves, experiment to implement, break down the hierarchy, and invest in frontline capability. Throughout the book, the authors provide many examples of how some companies are using frontline leadership successfully and how investing in your frontline can be beneficial and deliver greater results for your organization.

Book Review: Brief

brief_Joseph_McCormack

by Joseph McCormack

We get swamped with emails and text messages daily. In a world where everyone is busy and constantly receiving information, you need to be a lean communicator. In Brief, senior marketing executive Joseph McCormack helps you develop into a master of brevity with the greatest impact. McCormack advises readers to use his step-by-step approach to becoming a brief communicator by quickly delivering your message in fewer words. This book is now available as a Soundview Executive Book Summary.

McCormack writes how to overcome overcapacity. When you’re constantly bombarded with information, your attention span becomes short. In Brief, McCormack gives statistics on the declining attention span in the United States. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. By being brief, you’re not only working more efficiently but your message will be more effective.

He also states that achieving brevity can be difficult because of the “seven capital sins” that can hinder you. “There is no single reason why people find it hard to be brief. Love of talking seems to be the logical front-runner, but in reality, it is among a short list of seven key contributors that can be deadly if left unchecked.” Brief continues to list the seven capital sins that can be detrimental to your brevity. The seven capital sins are cowardice, confidence, callousness, comfort, confusion, complication, and carelessness. Within these “sins” there’s room for you to understand why you’re not communicating as effectively as you should so you can transform into a master of brevity. Other topics you will learn by reading this book is how to make your message more concise and how to apply BRIEF principles to every message. By doing so, you will achieve greater results in various areas of your professional life.

Book Review: The Innovative Sale

the_innovative_sale

by Mark Donnolo

You and your sales team are always looking for fresh ways to approach selling. Some even suggest that you be creative and innovative when selling. According to sales and creativity expert, Mark Donnolo, there is a fresh, dynamic approach for addressing your customers’ needs while expanding your entire way of thinking. In his book The Innovative Sale: Unleash Your Creativity for Better Customer Solutions and Extraordinary Results, the author defines the four-phase innovative sales process and how to apply it to challenges that may arise.

Donnolo lays out how to creatively sell and develop innovative solutions in a sales environment. He also explains how to apply Innovative Sale principles to create better value propositions. “The Innovative Sale process is a left-brained thinking process that helps to generate right-brained innovation,” he writes, ”Sales organizations need the structure of such a method to address the range of variables that define sales challenges and constraints.” The author then goes on to lay out the four phases of an innovative sale. The phases include defining important conditions, listing known approaches, discovery, and application.

The Innovative Sale guides you with proven, results-oriented techniques to incorporate both creativity and innovation into your sales practices. With this guide you will better understand your customers. With The Innovative Sale you will have the everyday tools and logical framework to create winning strategies and increase revenue while using functional creativity in sales.

New Summaries to Make an Impact

We all want to make an impact. Whether you’re trying to close a big sale, communicating a message to your clients, or leading your employees through effective decision-making, you are looking to make an impression. Soundview has three new Soundview Executive Book Summaries that help you make an impact in the workplace.

Now available for download:

the_innovative_sale

– by Mark Donnolo

The Innovative Sale by Mark Donnolo. Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

 

 

brief

– by Joseph McCormack

Brief by Joseph McCormack. Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

 

 

 

judgment_on_the_frontlines

by Chris DeRose and Noel Tichy

Judgment on the Front Line by Chris DeRose and Noel M. Tichy. Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.