Technology hasn’t just reshaped mass media, it’s altering behavior as well. And getting through to customers will take some radical rethinking.
Toss the linear plan, strip away conventions, and join Soundview Live for our webinar, What Hackers & Punks Can Teach Us About Navigating the New Normal with Geoffrey Colon, on a provocative, fast-paced tour of our changing world.
Packed with trends, predictions, and stories from a career spent pushing boundaries, this event will propel you out of your comfort zone and into the disruptive mindset you need for future success.
What You’ll Learn:
- Where selling is dead, but ongoing conversation thrives
- Where consumers generate the best content about brands
- Where people tune out noise and listen to feelings
- Where curiosity leads the marketing team
- Where growth depends on merging analytics with boundless creativity
I think that there’s a little entrepreneur in each of us. Which of us hasn’t at some time had an idea that we were sure would make a great product or service, but didn’t pursue it any further. Perhaps we were too busy, or lacked confidence in the idea or our ability to run with it, or decided it was best to stay with our more dependable day-job.
Catherine Kaputa, author of Breakthrough Branding, offers great advice to the budding entrepreneur. She says that “Successful companies of all types begin with three things: an entrepreneur (or intrapreneur), a winning idea and a smart brand strategy.”
Instead of looking for that “big” idea, Kaputa recommends looking for a “small” idea. She says “There’s a fundamental paradox of business ideas: the bigger the idea, the simpler and more focused it will be. Big ideas are small—simple, focused, and specific—so that they can occupy a unique niche and dominate their category.”
Kaputa offers five guidelines for developing your idea into reality:
- Focus on a small idea (simple, focused, different).
- Position your brand as first of a kind.
- Be the mouse that roared.
- Craft a memorable, internet-ownable name
- Have a visual hook.
Perhaps you’re in the middle of developing a new product, or would like to take the leap but don’t know where to start. If so, I would recommend that you join us on July 31st to hear what Catherine has to offer from her years of experience as a brand strategist.
Our next Soundview Live webinar is Transforming a Small Idea into a Big Brand, and you’ll have the opportunity to ask you questions directly to Catherine. Join us to see where you can take your idea.