Book Review: The Innovative Sale

the_innovative_sale

by Mark Donnolo

You and your sales team are always looking for fresh ways to approach selling. Some even suggest that you be creative and innovative when selling. According to sales and creativity expert, Mark Donnolo, there is a fresh, dynamic approach for addressing your customers’ needs while expanding your entire way of thinking. In his book The Innovative Sale: Unleash Your Creativity for Better Customer Solutions and Extraordinary Results, the author defines the four-phase innovative sales process and how to apply it to challenges that may arise.

Donnolo lays out how to creatively sell and develop innovative solutions in a sales environment. He also explains how to apply Innovative Sale principles to create better value propositions. “The Innovative Sale process is a left-brained thinking process that helps to generate right-brained innovation,” he writes, ”Sales organizations need the structure of such a method to address the range of variables that define sales challenges and constraints.” The author then goes on to lay out the four phases of an innovative sale. The phases include defining important conditions, listing known approaches, discovery, and application.

The Innovative Sale guides you with proven, results-oriented techniques to incorporate both creativity and innovation into your sales practices. With this guide you will better understand your customers. With The Innovative Sale you will have the everyday tools and logical framework to create winning strategies and increase revenue while using functional creativity in sales.

New Summaries to Make an Impact

We all want to make an impact. Whether you’re trying to close a big sale, communicating a message to your clients, or leading your employees through effective decision-making, you are looking to make an impression. Soundview has three new Soundview Executive Book Summaries that help you make an impact in the workplace.

Now available for download:

the_innovative_sale

– by Mark Donnolo

The Innovative Sale by Mark Donnolo. Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

 

 

brief

– by Joseph McCormack

Brief by Joseph McCormack. Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

 

 

 

judgment_on_the_frontlines

by Chris DeRose and Noel Tichy

Judgment on the Front Line by Chris DeRose and Noel M. Tichy. Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

Is Being Busy Impairing Your Productivity?

In What Keeps Leaders Up at Night, business psychologist Nicole Lipkin writes “Keeping busy may make you happy, but at some point excessive busyness can overwhelm your coping capabilities. That’s when we become too busy to win. Excessive busyness can impair performance and produc­tivity, making you increasingly forgetful, fatigued, and prone to poor decision making and problem solving.” In a Soundview Author Insight interview, she points out there are ways to recognize if you’re too busy to win:

Being too busy to win speaks to the constant battle most of us are fighting in this constantly wired and connected global community that we live in. When you think about it, our brains are kind of like these shelves from IKEA. You set it up, and over time you forget the directions said you only can put 50 pounds on the shelf. So you keep piling books on that shelf, and tchotchkes on that shelf, and you ignore that the middle is starting to sag. You put another book on, another book on, then snap, and your shelf breaks, and you act surprised. Well, our brains are equivalent to a shelf from Ikea.

As we start piling more and more on, that shelf starts sagging. Most of us completely ignore the symptoms of that sagging shelf, and we keep allowing more and more things to pile up on it and inundate it. Some of the symptoms, which I’m sure you’ve experienced from time to time, I know I have, are let’s say going to the supermarket or store and completely forgetting what you went there to get, or rereading over and over the same paragraph in a book and retaining absolutely nothing or forgetting simple things, struggling with sleep, or struggling with staying asleep, and the list goes on and on and on.

The thing is, unless you have significant mental health illness or are struggling with a significant learning disorder, as humans, we’re supposed to be able to remember what we went to the supermarket for. We’re supposed to be able to read a paragraph, get it, and move on to the next. We’re not supposed to be in a chronic state of edginess or agitation.  These are the signs that our shelves are sagging, but most of us ignore them and chalk it up to just life. The problem is, the more you ignore these signs and symptoms, the worse you get. The truth is, and we all know this, you can’t be great when you’re too busy. A ball or two is going to drop. We just need to stop and pay attention, because the signs are very, very obvious.

In the interview Lipkin also expresses the challenges every leader faces and how to overcome them. She also talks about what causes “good boss gone bad” syndrome and how to self-diagnose. Soundview subscribers can log in to their online libraries to listen today!

Book Review: Moments of Impact

by Lisa Kay Solomon and Chris Ertel

by Lisa Kay Solomon and Chris Ertel

Challenges frequently arise during the work week. To tackle these challenges, “strategy meetings” are put in place. These meetings are familiar to employees in the corporate world. You sit around and bounce ideas back and forth until you hopefully have that “ah-ha” moment. But there may be a more effective way. According to Chris Ertel and Lisa Kay Solomon, there is a simple, creative process for both leaders and their teams to come to solutions for their challenges. In their book Moments of Impact: How to Design Strategic Conversations That Accelerate Change, the authors describe the five core principles for designing strategic conversations. This book is now available as a Soundview Executive Book Summary.

Ertel and Solomon spell out how to make the most of your meetings in Moment of Impact. They present a powerful tool by focusing on the challenge at hand and focusing your meeting around it. “Designing a strategic conversation,” they write, “means creating a shared experience where the most pressing strategic issues facing an organization are openly explored from a variety of angles.” The authors then further discuss the core principles of a well-designed strategic conversation. The principle include defining the purpose, engaging multiple perspectives, framing the issues, setting the scene, and making it an experience.

Moments of Impact offers insight on how you can have more effective meetings with strategic conversations through the five core principles. The ultimate goal is to get solutions to the challenges that arise through a more structured process using these key practices, instead of brainstorming sessions that may not lead to any conclusion. With a concrete process that can be implemented at any meeting, Moments of Impact, will help any meeting-goer make the most of their moment.

Book Review: A Team of Leaders

by Paul Gustavson and Stewart Liff

by Paul Gustavson and Stewart Liff

There is no shortage of problems to be solved within an organization. The difficulty arrives in the form of the environment in which employees and leaders attempt to create solutions. According to consultants Paul Gustavson and Stewart Liff, the path to more collaborative (and productive) solutions is to create a culture in which everyone has the freedom to lead. In their book A Team of Leaders: Empowering Every Member to Take Ownership, Demonstrate Initiative and Deliver Results, the authors outline the Five-Stage Team Development Model to help your organization forge a new path. This book is now available as a Soundview Executive Book Summary.

Gustavson and Liff perform an important service for executives early in A Team of Leaders. They redirect the search for a culprit in today’s lack of personal leadership from the people that comprise teams to the structure of the team itself. “In order to address the problems once and for all,” they write, “teams need to change their design.” The authors then proceed to outline the design components that form the individual areas that need addressed. These include the systems, processes, knowledge, management and visual management of a team.

A Team of Leaders demonstrates how you can use a better team design to maneuver through the Five-Stage Team Development Model. The ultimate goal, as explained by the authors, is to reach Stage Five. This is the stage in which your team has higher standards, revitalized energy and deeper commitment to work together. This frees up the leader to work on the broader issues of an organization. With carefully plotted ideas that correspond to solving immediate and future challenges, A Team of Leaders will be a welcome addition to any executive whose team is tangled up in process rather than geared toward success.