Master Personal Transformation, Seize Opportunity and Thrive in the Era of Endless Innovation

In Disrupt You!, Jay Samit, a digital-media expert who has launched, grown and sold startups and Fortune 500 companies alike, describes the unique method he has used to invent new markets and expand established businesses. He reveals how specific strategies that help companies flourish can be applied at an individual level to help anyone achieve success and lasting prosperity –– without needing to raise funds from outside investors. Incorporating stories and anecdotes from innovators and disruptive businesses, Samit shows…

 

Click here to read the rest of this summary or become a Soundview subscriber today to take advantage of thousands of useful summaries, interactive webinars and more!

A Radical Approach to the Design of the Sales Function

In The Machine, Justin Roff-Marsh shows readers how to follow the intrepid executives who have implemented his ideas over the last 15 years, building ridiculously efficient sales functions –– and market-dominating enterprises –– as a consequence.Roff-Marsh calls these executives his silent revolutionaries.

For the last 20 years, organizations’ ability to produce has overtaken their ability to sell, and, for at least as long, customers have unfailingly embraced every opportunity to avoid interacting with traditional field salespeople.

Applying the division of labor to sales might not seem controversial, but this innocent-sounding idea decimates the sales management orthodoxy and replaces it with a strange new world where sales is primarily an inside activity, where salespeople earn fixed salaries and focus their attention exclusively on selling conversations, where regional sales offices become redundant, and where marketing and engineering become seamlessly integrated with sales.

The Machine is a field guide for the executive who’s prepared to wrestle sales away from autonomous field-based artisans in favor of a tightly synchronized team of specialists. Readers will embrace The Machine either to exploit the new sales order or to avoid falling victim to it.

In this summary, you will learn:

• Why a centrally coordinated team should be responsible for sales.
• The four key principles for applying the division of labor to sales.
• A model for creating the new sales environment in your organization.
• To generate sales opportunities and manage the sales function.

Check out the full-length summary in your library.

Not a Soundview subscriber? Click here to sign up!

 

How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success.

Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds. Today’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It’s the best way to build a solid, long-lasting business positioned for today’s content-driven world.

A pioneer of content marketing, Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch and monetize your own business.

Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success.

In this summary, you will learn:

  • Why you should build an audience before you develop products.
  • The three ingredients of the “sweet spot” and how to find them.
  • How to develop unique content and find your audience.
  • How to diversify your offerings.
  • Various strategies for monetizing your Content Inc. model.

Not a subscriber to Soundview Executive Book Summaries? Click here to sign up!

 

Develop the Resilience You Need to Succeed

Professional athletes, surgeons, first responders –– all perform remarkable feats in the face of intense stress. Why do they thrive under pressure, while others succumb? What separates the two is attitude. Resilient people meet adversity head-on and bounce back from setbacks. They seem to naturally exude an inner strength –– but studies show that resilience is something that anyone can build.

Analyzing the heroic exploits of U.S. Navy Seals and others who succeed against all odds, Stronger identifies five factors that combine to unlock deep reserves of personal power: active optimism –– believe that you can change things for the better; decisive action –– you can’t succeed if you don’t take the leap; moral compass –– face any challenge with clear guiding principles; relentless tenacity –– try, try again; interpersonal support –– gain strength from those around you.

Drawing on the unique perspective of a standout team of authors (a stress-management expert, a skilled entrepreneur and a Navy SEAL), Stronger explores the science behind resilience and explains how you can develop this vital trait for yourself. Whatever your profession, today’s demanding world calls for a special kind of strength. Stronger holds the key.

In this summary, you will learn:

  • The five sequential factors of personal resilience.
  • The difference between active and passive optimism.
  • The elements of a strong moral compass.
  • How to be tenacious and gain support for your efforts.
  • Frameworks and prescriptions for practicing the factors of personal resilience.

The complete summary is waiting for you in your Soundview Library.

 

Not a subscriber to Soundview Executive Book Summaries? Click here to purchase the full summary, or sign up for a subscription here.

 

How People and Platforms Are Inventing the Collaborative Economy and Reinventing Capitalism

peersinc

When Robin Chase co-founded Zipcar, she not only started a business but established the foundation for one of the most important economic and social ideas of our time: the collaborative economy. With this important book, she broadens our thinking about the ways in which the economy is being transformed and shows how the Peers Inc model is changing the very nature of capitalism.

In Peers Inc, Robin Chase brings her provocative insights to show how focusing on excess capacity transforms the economics of what’s possible and delivers abundance to all; how the new collaboration between the Inc and the Peers enables companies to grow more quickly, learn faster and deliver smarter products and services; how the Peers Inc model can help legacy companies overcome their shortening life cycle by inviting innovation and evolution; and more.

In this Soundview summary, you will learn:

  • The potential of “the three miracles”: excess capacity, platforms and peers.
  • The process of building a Peers Inc organization.
  • How legacy organizations can respond to the new Peers Inc economy.
  • Potential roles of government and financing in the Peers Inc model.

Check out the full summary in your online library.


Not a Soundview Executive Book Summaries subscriber?
Click here to purchase this summary or sign up for a subscription!

 

The Best Business Books of 2015 (Part II)

As promised, here are the other 15 titles that made our Best Business Book of 2015 list, including our December titles that were just released over the weekend.

The New IT by Jill Dyche – Jill Dyché provides a new business model for building and strengthening the role of IT. By using field-tested techniques to align your IT department with your corporate objectives, you can leverage the power of technology across the entire company.

Design to Grow by Linda Tischler & David Butler – David Butler and Linda Tischler share the successes and failures of Coca-Cola as this large, global company learned to use design to create both scale and agility.

Make It Matter by Scott Mautz – Scott Mautz reveals that fostering meaning at work by giving workers a greater sense of significance is the key to motivation and engagement.

The High-Speed Company by Jason Jennings & Laurence Haughton – Jennings and Haughton share strategies and practices demonstrated by businesses with proven records of creating cultures with strong purpose, trust and follow-through.

The Hard Thing About Hard Things by Ben Horowitz – Ben Horowitz tells it straight as he shares insights gained from developing, managing, selling, buying investing in and supervising technology companies.

Learning to Succeed by Jason Wingard – Corporate learning expert Jason Wingard proposes that to keep ahead of the competition, organizations should shift to embracing learning across the ranks and become dynamic learning organizations.

The Lean CEO by Jacob Stoller – Many companies and CEOs are finding that to do more with less, that they can find solutions in Lean management techniques to deliver sustainable financial results, empower and motivate employees, break down internal silos and build solid partnerships with customers and suppliers.

The Good Ones by Bruce Weinstein – Ethics expert Bruce Weinstein presents 10 crucial qualities associated with high-character employees that can enhance employee satisfaction, client relationships and the bottom line.

The Attacker’s Advantage by Ram Charan – Ram Charan provides proven tools to help leaders embrace uncertainty and develop the skills to be better prepared to lead.

Persuasion Equation by Mark Rodgers – This insightful guide by Mark Rodgers reveals what drives decisions and introduces the persuasion equation –– a powerful combination of factors proven to speed agreement.

Team Genius by Rich Karlgaard & Michael Malone – Rich Karlgaard and Michael S. Malone focus on the critical role of Informal teams within the core of successful companies.

The Achievement Habit by Bernard Roth – Bernie Roth, co-founder of the Stanford d.school, offers a guide for harnessing the power of design thinking to help meet life’s challenges and fulfill goals.

The Four Lenses of Innovation by Rowan Gibson – Rowan Gibson presents an innovation methodology for systematically stretching your thinking, discovering inspiring new insights and producing a portfolio of high-quality ideas and radically new growth opportunities.

Stronger by George Everly, Douglas Strouse & Dennis McCormack – Personal resilience is the ability to bounce back in the wake of adversity. The authors share a set of five core factors that protect successful people against psychological distress and emotional injury.

Peers Inc by Robin Chase – A co-founder of Zipcar, Robin Chase, introduces the collaborative economy in which companies and governments are using the Internet’s ability to facilitate collaboration by leveraging expertise, assets and resources outside their sphere of control.

What 2015 books have you found to be most helpful in your business and career over the past year? Post your choices to the blog.

 

Book Review: Bringing Strategy Back

BringingStrategyBack

by Jeffrey Sampler

When the world of business is so chaotic, leaders need strategy more than ever. However, the business environment is changing too quickly for conventional strategic planning processes. In Bringing Strategy Back, Sampler explains why strategy is more important than ever for your business. Strategy expert Jeffrey Sampler introduces four “strategic shock absorbers” that enable leaders to build resilient organizations that can withstand even the most unexpected global turbulence.

With four “strategic shock absorbers,” leaders all around the world at organizations of any size and type can build strong organizations that withstand chaos and instability. Based on the Sampler’s in-depth research into the world’s most unstable markets, these strategic shock absorbers work together in an ongoing process that can be applied to any organization: Accuracy, Agility, Momentum and Foresight. Of the four, agility helps leaders deliver with speed and flexibility in terms of strategic options. Leaders need to be able to act quickly using agility in unpredictable markets.

Businesses can’t afford to become stagnant in their strategic process in order to survive and thrive. Sampler says that giving up the old way of strategic planning can seem risky; however customizing the best approach for your business will make a positive difference. With this new framework, Bringing Strategy Back shows how to be prepared and proactive, rather than reactive, even when the future is uncertain.

New Summaries to Make the Most of a Moment

A single moment can be a turning point for you and your organization. What leaders often don’t realize is that every day is filled with dozens of these potential moments. Soundview has three new Soundview Executive Book Summaries that help you leverage your abilities and make the most of each moment.

Now available for download:

by Jane Hyun and Audrey S. Lee

by Jane Hyun and Audrey S. Lee

Flex by Jane Hyun and Audrey S. Lee. Executive coaches and global leadership strategists Jane Hyun and Audrey S. Lee present lessons on “flexing,” which is the art of switching leadership styles to more effectively lead people who are different from you. Flex offers a proactive strategy for managers to navigate and leverage diversity effectively. Lessons from the authors will help managers of multicultural workers to bridge the gap with more effective communication, feedback tools, building healthy teams and closing the gap with clients, customers and partners to create innovative solutions.

 

by Paul Gustavson and Stewart Liff

by Paul Gustavson and Stewart Liff

A Team of Leaders by Paul Gustavson and Stewart Liff. With emphasis on the design of a team, A Team of Leaders offers a new way to energize groups of employees and improve performance. Authors Paul Gustavson and Stewart Liff present the Five-Stage Team Development Model, which outlines a set of characteristics of traditional teams and the progression to creating teams of people who think and act like leaders. By improving the core design components – the systems, processes, knowledge, management and visual management – teams will take responsibility for delivering better results.

 

by Lisa Kay Solomon and Chris Ertel

by Lisa Kay Solomon and Chris Ertel

Moments of Impact by Chris Ertel and Lisa Kay Solomon. Innovation strategists Chris Ertel and Lisa Kay Solomon share what it takes to design creative, collaborative problem-solving sessions using strategic conversations. Strategic conversations combine the best ideas of people with different backgrounds, which ultimately delivers breakthrough insights. Moments of Impact provides a creative process by which leaders can make good strategic choices while engaging more people with different perspectives more effectively.

Book Review: Leadership 2030

by Georg Vielmetter and Yvonne Sell

by Georg Vielmetter and Yvonne Sell

It used to be enough for a business leader to attempt to research and anticipate trends in business. Two executives from Hay Group, Georg Vielmetter and Yvonne Sell, make a strong argument for the importance of analyzing megatrends. In their book Leadership 2030, Vielmetter and Sell provide six megatrends that will have a profound impact on the way you lead your business in the future. This book is now available as a Soundview Executive Book Summary.

Understanding megatrends begins with gaining a grasp of the concept itself. While the authors define megatrend as, “a long-term, transformational process with global reach, broad scope and a fundamental and dramatic impact,” their collaboration with research partner Z_punkt used the filters of time, reach and impact to shape the six megatrends.

Leadership 2030 provides essential observations about each of the six megatrends. Whether the megatrend discussed is new to executives (such as Individualization and Value Pluralism) or a concentrated reexamination of an existing idea (the environmental crisis), the authors strike at the heart of the issue and explain both the reasons for the megatrend’s existence and how you, as a leader, will need to react.

After covering the six megatrends, Vielmetter and Sell describe a set of five key reinforcers (which they define as “consequences driven and strengthened by several megatrends at once) and four significant dilemmas. This solidifies the authors’ belief that the megatrends are not individual issues incubating on their own. Faced with the daunting task of leading in the face of the perfect storm described by Vielmetter and Sell, Leadership 2030 concludes with a portrait of the Altrocentric Leader, an individual who is able to unite and empower those around him or her to find innovative solutions to the challenges ahead. A good first step for tomorrow’s Altrocentric Leaders is to read (and re-read) Vielmetter and Sell’s book.

Book Review: Absolute Value

by Itamar Simonson and Emanuel Rosen

by Itamar Simonson and Emanuel Rosen

It used to be that if you were selling consumer goods your field of play was limited to the shelf space immediately to the right and left of your item. People could compare packaging, price and quantity to determine if your item was worth their money and attention. In Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information, Stanford professor Itamar Simonson and best-selling author and executive Emanuel Rosen discuss what is causing the shift from relative to absolute value and how your company can make an impact. This book is now available as a Soundview Executive Book Summary.

Simonson and Rosen do an excellent job of compressing and presenting a mountain of research into concepts executives can absorb in a timely manner. The pair begin by presenting the new patterns in consumer decision making. One particular point of interest is the authors’ suggestion that there is a decline in the belief that marketers can cause buyers to act in “irrational” ways. As the pair write, “The relevance of these influence tactics has diminished in a world where people can easily assess quality. On average, better decisions are being made based on the information that’s available.”

Absolute Value then takes readers into a new framework for influence. Executives will want to spend a portion of time considering the ideas presented in a section on the Influence Mix. Simonson and Rosen write that three sources can impact a person’s decision to buy: prior experiences, preferences and beliefs, other people/information, and marketers. One of the most beneficial sections in the book pertains to matching your communication method to the customer’s influence mix. In a book filled with forward-looking insights, the authors’ advice will help guide marketing professionals into the next shift in commerce.