The Wisdom of Oz

Why does the story of Dorothy, the Scarecrow, the Tin Man, and the Cowardly Lion touch us? Like all great entertainment, their journey resonates. We see ourselves in the characters and likewise wish we possessed the power, the brains, the heart, and the courage to make our own dreams come true.

So what are your dreams? What do you want? Is it a promotion? Improving a relationship? Rescuing a child? Finding a new job? Saving a marriage? Getting a degree? Finding the love of your life? Making a difference in your community?

According to Roger Connors and Tom Smith, the answer is personal accountability. In The Wisdom of Oz, they claim that when you unleash the power of personal accountability it will energize you in life-altering ways, giving you a concrete boost that enhances your ability to think, to withstand adversity, to generate confidence, and to increase your own natural emotional, mental, and intellectual strength.

Among the principles they delve into:
• When you can’t control your circumstances, don’t let your circumstances control you.
• Every “breakthrough” requires a “break with.”
• Greater accountability is the most powerful choice you will ever make.

We have invited Roger Connors to join us for our next Soundview Live webinar, to explain how you can unleash the power of personal accountability. Register for Using Personal Accountability to Succeed in Everything You Do today and bring your questions for Roger to answer during the session.

New Summaries to Transform Your Business

Today in the United States, entrepreneurship and innovation are driving economic growth. Creativity, entrepreneurs and innovation are all important. Entrepreneurs have a passion for business and focus on their products. To develop these products, they need to apply creativity and innovation to their processes. Learn how ideas, talents, and skills are developed and transformed into commercial and social ventures with these three new Soundview Executive Book Summaries.

The_Responsible_Entrepreneur

by Carol Sanford

The Responsible Entrepreneur by Carol Sanford

Responsible entrepreneurs seek to transform industries, requiring them to think and do beyond what is require of business leaders. Carol Sanford provides the frameworks to build a business and to evaluate and direct investments to create the greatest benefit for all stakeholders. She presents the four archetypes for entrepreneurs to use to learn how to grow their businesses. The Responsible Entrepreneur is not just for entrepreneurs or investors, but anyone who wants to make a difference in their organization.

How_the_World_Sees_You

by Sally Hogshead

How the World Sees You by Sally Hogshead

To set yourself apart from the crowd, you must develop your own personal brand. Sally Hogshead gives you the tools to describe your personality’s highest value to others in How the World Sees You. You will be able to create better relationships, grow your business, and become more valuable once you understand how to leverage how the world sees you at your best. How the World Sees You will guide you to make a great first impression always.

 

Overfished_Ocean_Strategy

by Nadya Zhexembayeva

Overfished Ocean Strategy by Nadya Zhexembayeva

When resources are depleting rapidly, businesses need to make resource scarcity, also referred to as the overfished ocean, their top strategic consideration. In Overfished Ocean Strategy, Nadya Zhexembayeva shows how businesses can find new opportunities in what were once considered useless by-products and develop ways to rapidly refine these new business models. She offers five essential principles that define the Overfished Ocean Strategy, along with several examples of how companies across the globe are implementing this strategy effectively.

Book Review: Out Think

by G. Shawn Hunter

by G. Shawn Hunter

The keys to competitive advantage in leadership used to be etched in stone. A leader was expected to be relentlessly dedicated to a specialty and use intelligence and drive to separate a company from its competitors. Today’s leaders operate in a different environment. It’s one that requires a combination of flexibility and a willingness to work with others. In each chapter of Out Think, author and executive learning expert G. Shawn Hunter presents a key component and techniques to show how to implement ideas that drive the change leaders want in their organizations. This book is now available as a Soundview Executive Book Summary.

Hunter urges leaders to implement a new process that can accelerate new-product and value-creation pipelines. This is to counteract the “marketquake,” a term coined by Hunter to describe the volatile economic conditions of the current business climate. In Out ThinkHunter provides a number of key ideas, each of which is reinforced by takeaways drawn from the author’s access to top-level executives around the globe.

While subjects such as trust, exploration and collaboration are presented in new ways, executives may want to pay close attention to ideas that don’t normally receive as much coverage in business books. Hunter’s chapter on aspiration is one such example. By enabling team members to combine optimism with a well-articulated goal, Hunter provides leaders with the knowledge to turn their employees into company heroes.

Beyond learning why and how innovation has become the primary driver of successful companies, executives will also learn the key components of innovation and how to implement them in their organizations. With Out Think, any leader can make a measurable difference within their organization to outthink the competition.

Find the Sideways Path to Success

It takes 10 years of hard work and persistence to become an overnight success. Or so says the conventional wisdom. But if you’re going to insist on paying your dues, writes Shane Snow in the book Smartcuts, move to the slow lane because there are people who are going to pass you by. In his book, New York-based journalist Snow insists that the smartest people are the ones who refuse to follow the traditional paths to success. Snow uses examples from a wide range of domains, including entertainment, medicine, sports, politics and history, to prove that anyone can propel their way to success in a fraction of the time that others will take.

The secret of Smartcuts (which Snow explains lead to “sustainable success achieved quickly” not the “rapid but short-term gains” of shortcuts) is lateral thinking: knowing how to scramble sideways rather than steadily climbing the ladder of success. Even most presidents of the United States didn’t become president by slowly moving up from political offices to more important political offices until they reached the most powerful political office in the world. Instead, it often took just a couple of bounces from careers in such non-political arenas as acting (Ronald Reagan), the military (Dwight Eisenhower) or academia (Woodrow Wilson) to reach the White House.

Shorten, Leverage or Soar

In his book, Snow identifies nine patterns of lateral thinking, which he divides into three classes evocatively entitled: “shorten,” “leverage” and “soar.”

Instead of gamely following the prescribed path to a destination, some people deliberately shorten the path.

There are, Snow explains in the first part of the book, three ways to do so: “hacking the ladder,” which involves climbing a career ladder in unconventional ways; “training with masters,” which requires developing deep relationship with mentors; and “rapid feedback,” through which ambitious people constantly receive and act on feedback to what they are doing.

Leverage, as the name implies, is the process of using some tool or mechanism to propel yourself toward your goals.The three leverage tools that Snow features are “platforms,” which, as with physical platforms, make you stand out and above the rest of the crowds; “waves,” which, if you place yourself in the right location, can be caught and ridden, much as champion surfers know to which spot they should paddle to catch the best next wave; and “superconnectors,” which involves both getting help from the right people but then offering help once you’ve made it.

Snow’s final category of lateral thinking is to soar, which involves finding the way to keep “momentum”; striving for “simplicity” (a surprising element of sustainable success is the ability to focus on what’s important and simplify the rest; even President Obama has suits in only two colors, explaining to one interviewer that he had enough decisions to make); and 10x thinking — a goal that, unlike the incremental 10 percent improvement thinking, requires starting over doing something completely different.

Nearly every page of this book tells another compelling and inspirational story of someone who has been able to smartcut his or her way to phenomenal success. This is a book for anyone who feels that they are not where they want to be — and don’t have the patience (and perhaps the time) to slowly climb the ladder rung-by-rung.

The Reinvention of a City

First rising to greatness as the result of breathtaking innovation, Detroit had generations of booming growth before succumbing to apathy, atrophy, and finally bankruptcy. Now, the city is rising from the ashes and driving sustainable success through an intense focus on reinvention.

Josh Linkner, a Detroit native, entrepreneur and author, brings an insider’s view of this incredible story of grit, determination, and creativity, sharing his perspective on Detroit’s successes and setbacks as a profound example of large-scale organizational and personal transformation.

The Road to Reinvention is Linker’s latest book and he weaves many stories of Detroit’s rebirth into its pages. Within the book he also provides an outline of the 6 elements of your business that are ripe for reinvention:

1. Cannibalize your own product
2. Retool your operation
3. Create vivid experiences
4. Tell a memorable story
5. Overhaul your culture
6. Reimagine your customer

If you would like to reinvent your business, then we invite you to join us on October 16th for our Soundview Live webinar with Josh Linkner: How to Drive Disruption and Accelerate Transformation. Josh will explain how this list of potential reinvention points can be applied to your business.