In my blog post on October 20th, I looked at a trend we’re seeing in business and business books focusing on purpose as the new driver of businesses and employees.
One book I featured was The Purpose Economy by Aaron Hurst. Aaron has experienced this trend first-hand as he developed into a purpose-driven entrepreneur, eventually launching Taproot, which creates a pathway for millions of professionals and Fortune 500 companies to volunteer for nonprofits.
Aaron introduced three types of purpose:
• Personal Purpose – we find purpose when we do things we love, attempt new challenges, and express our voice to the world.
• Social Purpose – relationships matter to humans. They reinforce our sense of value, require us to engage, and ultimately help us grow.
• Societal Purpose – purpose comes when we do something we believe matters – to others, to society and to ourselves.
If you long for purpose in your work and life, or if you want to engage your company in purpose-driven endeavors, then join us on September 30th as we talk with Aaron Hurst about purpose at our Soundview Live webinar The Purpose Economy.