A Powerful System for Achieving Breakthrough Career Success

TURBOCOACH

With numerous words of wisdom for improving yourself, your field, your productivity and your business, coaching experts Brian Tracy and Campbell Fraser present a complete personal coaching program in TurboCoach. Filled with tools, exercises and stories that offer the building blocks of a personal strategic plan, TurboCoach creates a complete foundation on which readers can develop the knowledge, skills, habits and activities that can take them to the next level of business success.

The first part of TurboCoach describes a process for helping the reader gain clarity in his or her personal life and business life. Each chapter begins with probing questions that encourage the reader to focus on a specific aspect of him – or herself, and ends with an exercise that helps him or her apply the answers to daily life.

Your Personal Strategic Plan

For example, the first chapter, “Create Your Personal Strategic Plan,” starts with the questions, “In the past six months, have you given any thought to setting specific career or business goals for yourself?” and “If you have set goals for yourself, do you have a schedule for achieving them?” The chapter ends with an application exercise that includes questions such as, “What is your career or business purpose? Whose lives does your career or business serve?” and “What one goal, if you achieved it, would help you the most in realizing your ideal career or business vision?” By asking these types of questions, and providing the guidance that drives readers to answer them with purpose and direction, the authors help readers focus on their goals and contemplate a broader perspective of themselves.

The second part of TurboCoach shows readers how they can increase their productivity. The tools the authors offer include 11 keys to increasing productivity, Pareto’s Law (the 80-20 Rule), zero-based thinking, effective delegation, the power of leverage, and Ricardo’s Law of Comparative Advantage and the Parthenon Principle. This last principle can be summed up in the simple sentence, “Small improvements in multiple areas can result in large improvements in results.” The authors write, “Like the Parthenon, your career or business is also supported by pillars, each of which is central to its integrity and survival.” If you want a career or business that is built to last, then you must base it on rock-solid principles. As each pillar is strengthened in a small way, the durability of the entire structure changes dramatically. The authors point out that improvements in just 10 percent of each of the core systems of a business — sales, service, pricing, promotion, referrals, productivity and profitability — will virtually double the productivity and the profitability of the overall enterprise.

Grow Your Business

The third part of TurboCoach, “Grow Your Business,” provides readers with seven essential strategies to increase revenues in any organization. These are:

1. Make more sales. Expanding your customer base is the best way to do this.
2. Sell more often to existing customers. Look for ways to increase the number of times you sell to an existing customer in any given period.
3. Sell something else. Ask yourself, “What else would my customers buy?”
4. Make larger sales. How might you increase the dollar size of your average sale?
5. Increase your price. Increasing the perceived value of your offering can justify a higher price to your customer.
6. Make more profitable sales. Knowing the profitability of your individual customers and products can be a key to increasing net revenues.
7. Reduce your selling costs. Examining your sales process is the first step to doing this.

Once this base is in place, the authors describe ways to increase customer satisfaction, build business through referrals, create a marketing plan and create a personal brand. Their laws of personal branding include rules on specialization, leadership, personality, distinctiveness, visibility, congruence and persistence. They explain that the time and energy anyone invests in building a powerful, personal brand will pay huge dividends because people will trust him or her and willingly accept his or her suggestions and recommendations.

While describing how to maximize an organization’s profits, the authors explain the importance of habitually examining the profitability of employees, customers, sales and marketing initiatives, products and markets, and show readers how they can develop the discipline to become an industry leader.

Turning Around the Troubled Company

Turning around floundering companies requires effective management at all levels of the organization. But how is this achieved? What must management do to be effective?

Jim Burkett knows something about making the right things happen. He has turned around twenty-eight underperforming and troubled companies, from Fortune 500 companies to smaller public and private companies, throughout the United States, Canada, and Europe.

Burkett has come up with a tool kit for turning around companies that includes:

  • Planning
  • Organizing
  • Measuring performance
  • Executing
  • Following-up
  • Real-time reporting
  • Problem solving

If you are facing the daunting task of helping to turn around your company, then you’ll want to join us for our Soundview Live webinar The Learned Disciplines of Management, coming up on July 29th. You’ll hear more about his tool kit along with practical examples of how turnarounds can happen.

Join us and invite your whole management team. And make sure to bring your questions to post for Jim to answer during the webinar.

What is a Responsible Entrepreneur?

“Responsible entrepreneurs are a special breed, seeking to transform industries and even society itself. They challenge and refine cultural assumptions, laws, regulations, and even the processes of governance. This requires them to do and think far beyond what is usually required of business leaders.” Carol Sanford

In Responsible Entrepreneur, Carol Sanford, one of the most trusted names in responsible business development, offers a blueprint for this new kind of business leadership, describing the means by which any entrepreneur can pursue a higher order of work.

Sanford maps this journey through four archetypes:

•The Realizing Entrepreneur:  Industry Game-Changer (Steve Jobs, Sarah Slaughter)

•The Reconnection Entrepreneur: Society Game-Changer (Richard Branson, Cheryl Contee & Kipp Baratoff)

•The Reciprocity Entrepreneur: Culture Game-Changer (Oprah Winfrey, Michiel Bakker & Annalie Killian)

•The Regenerative Entrepreneur: Governance Game-Changer (Larry Page, Jay Coen Gilbert & Shainoor Khoja)

We have invited Carol to our upcoming Soundview Live webinar, The Responsible Entrepreneur, to give you a better understanding of which archetype most aligns with your goals, so that you can learn how to grow your business into a powerful platform that can leverage change, and even change the foundations that create our most pressing problems and issues.

For entrepreneurs seeking to pursue world-changing results, or impact investors looking to align their capital with their values, The Responsible Entrepreneur provides the frameworks to build a business and to evaluate and direct investments to create the greatest benefit for all stakeholders. For anyone who wants to make a difference in the way businesses affect the world, The Responsible Entrepreneur lays out ways to make that aspiration focused and doable.

Join us on July 24th for our webinar with Carol Sanford, and bring your questions to post during the live event.

Is Being Busy Impairing Your Productivity?

In What Keeps Leaders Up at Night, business psychologist Nicole Lipkin writes “Keeping busy may make you happy, but at some point excessive busyness can overwhelm your coping capabilities. That’s when we become too busy to win. Excessive busyness can impair performance and produc­tivity, making you increasingly forgetful, fatigued, and prone to poor decision making and problem solving.” In a Soundview Author Insight interview, she points out there are ways to recognize if you’re too busy to win:

Being too busy to win speaks to the constant battle most of us are fighting in this constantly wired and connected global community that we live in. When you think about it, our brains are kind of like these shelves from IKEA. You set it up, and over time you forget the directions said you only can put 50 pounds on the shelf. So you keep piling books on that shelf, and tchotchkes on that shelf, and you ignore that the middle is starting to sag. You put another book on, another book on, then snap, and your shelf breaks, and you act surprised. Well, our brains are equivalent to a shelf from Ikea.

As we start piling more and more on, that shelf starts sagging. Most of us completely ignore the symptoms of that sagging shelf, and we keep allowing more and more things to pile up on it and inundate it. Some of the symptoms, which I’m sure you’ve experienced from time to time, I know I have, are let’s say going to the supermarket or store and completely forgetting what you went there to get, or rereading over and over the same paragraph in a book and retaining absolutely nothing or forgetting simple things, struggling with sleep, or struggling with staying asleep, and the list goes on and on and on.

The thing is, unless you have significant mental health illness or are struggling with a significant learning disorder, as humans, we’re supposed to be able to remember what we went to the supermarket for. We’re supposed to be able to read a paragraph, get it, and move on to the next. We’re not supposed to be in a chronic state of edginess or agitation.  These are the signs that our shelves are sagging, but most of us ignore them and chalk it up to just life. The problem is, the more you ignore these signs and symptoms, the worse you get. The truth is, and we all know this, you can’t be great when you’re too busy. A ball or two is going to drop. We just need to stop and pay attention, because the signs are very, very obvious.

In the interview Lipkin also expresses the challenges every leader faces and how to overcome them. She also talks about what causes “good boss gone bad” syndrome and how to self-diagnose. Soundview subscribers can log in to their online libraries to listen today!

Isn’t there more to life than work?

Have you come to a place in life where toiling away at work in pursuit of the American dream just isn’t worth the punishment anymore. Are you a professional who wants to feel more connected and fulfilled, a spiritual seeker who believes gaining wealth diminishes the sacred, an innovator being stifled creatively, or the person who wants to become the hero of your own story?

David Howitt, in his book Heed Your Call shows the way to follow your path, create a life of abundance and joy, and do your part to repair the world. Sound too good to be true? Then join David and Soundview on July 17th to find out for yourself at our webinar The 11 Tools For Integrating Business and Life.

Through telling his own story, along with those of other modern-day entrepreneurial heroes, David shares the principles behind his and others’ successes in eleven real-world lessons on how we can apply simple principles that help us weave business into our spiritual narratives and pour our souls into our professions. “By uniting artistry and analytics and integrating intuition with intellect, we positively affect the way we live and the world around us. Through the activation of creative principles, living authentically, and absorbing new experiences, we evolve from the radical integration of so-called disparate worlds. We birth a new reality and build a road map for our future.”

These are the 11 Tools Howitt has discovered:

  • Trust
  • Surrender
  • Empathy
  • Living in Now
  • Power of co-creation
  • Empowerment
  • Embracing Your Shadow
  • Integration
  • Invoking Your Archetypes
  • Universal Message
  • Universal Correctness

Register now and see how Howitt integrates myth, science, spirituality and business to find a way forward.