Purpose as the New Driver of the Economy

In my blog post on October 20th, I looked at a trend we’re seeing in business and business books focusing on purpose as the new driver of businesses and employees.

One book I featured was The Purpose Economy by Aaron Hurst. Aaron has experienced this trend first-hand as he developed into a purpose-driven entrepreneur, eventually launching Taproot, which creates a pathway for millions of professionals and Fortune 500 companies to volunteer for nonprofits.

Aaron introduced three types of purpose:
• Personal Purpose – we find purpose when we do things we love, attempt new challenges, and express our voice to the world.
• Social Purpose – relationships matter to humans. They reinforce our sense of value, require us to engage, and ultimately help us grow.
• Societal Purpose – purpose comes when we do something we believe matters – to others, to society and to ourselves.

If you long for purpose in your work and life, or if you want to engage your company in purpose-driven endeavors, then join us on September 30th as we talk with Aaron Hurst about purpose at our Soundview Live webinar The Purpose Economy.

New Summaries to Be Successful in Any Role

We have to be responsible for our own learning and be able to use and apply this newly found knowledge as a competitive advantage. Whether it’s change, feedback, or an innovative mindset, we need to be able to have a process or framework to overcome these everyday challenges to drive success and business. Soundview has three new Soundview Executive Book Summaries that help you effectively learn to be successful in any role.

by Josh Linkner

by Josh Linkner

The Road to Reinvention by Josh Linkner

The most successful companies, brands, and individuals constantly are reinventing as a part of their business strategies. Change is inevitable, but it’s up to you to either ignore it or use it to your advantage. In The Road to Reinvention, Josh Linkner identifies six elements in any business that are ready for reinvention and shares examples, methods, and step-by-step techniques for creating deliberate, productive disruption.

 

ThanksfortheFeedback

by Douglas Stone and Sheila Heen

Thanks for the Feedback by Douglas Stone and Sheila Heen

When we are constantly receiving feedback, it’s easy to dismiss it. However, feedback is essential for healthy relationships and professional development. Douglas Stone and Sheila Heen explain why getting feedback is so crucial yet challenging in Thanks for the Feedback. The authors offer a powerful framework for interpreting comments, evaluations, and unsolicited advice in ways that enable effective learning.

 

by G. Shawn Hunter

by G. Shawn Hunter

Out Think by G. Shawn Hunter

Creativity and innovation are important for competitive advantage in business. In each chapter of Out Think, a key component is presented and techniques are described to show how the idea can be implemented to ultimately drive the change that leaders want in their organizations. G. Shawn Hunter encourages readers to develop innovative practices that make a difference.

Harvest the Low-Hanging Fruit

This is the time of the year when the apples are ripe at the orchard near us. I always like to get there early in the season because there are still plenty of apples down low on the branches that are easy to reach and pick. That is so much easier than later in the season when you have to climb a ladder or pick less than the best fruit that others have skipped over.

This is of course where the business term “low-hanging fruit” came from. Most companies have customers and markets that are easy to exploit without a lot of effort, if you know where to look. That’s where Jeremy Eden and Terri Long come in.

Eden and Long have made a business out of helping companies find and harvest their low-hanging fruit, and they recently published a book by this name. We’ve invited the authors to join us for our Soundview Live webinar Eye-Opening Ways to Improve Productivity & Profits, where they will reveal some of their 77 ways to boost productivity and profits. Among the ways they will explain are:

• Put a price tag on everything to stop the waste.
• Value engineer your products to eliminate what your customers won’t pay for.
• Ask, “But do we know that is true?”
• Brainstorm in a new way, to find problems not solutions.
• Stop ignoring your introverts.
• Push work down to the lowest-paid person capable of doing it.
• Take simple and low-tech over sexy and high-tech.
• If you want the money, spend the time.

Join us to hear more about these harvesting methods and many more, and bring your questions for Eden and Long to answer during the webinar. As always, our weekly Soundview Live webinars are free for subscribers. If you subscribe for $99 you’ll have your money back after just two webinars.

Book Review: Elevate

elevate

by Rich Horwath

Every leader and manager in business wants to be known as strategic and be able to execute good strategy. However, more than half of all companies say that strategic thinking is the skill their senior leaders most need to improve. In Elevate, strategy expert Rich Horwath provides leaders and managers an approach that will drive results for both the short- and long-term. This book is now available as a Soundview Executive Book Summary.

As Horwath writes, “Using the lens of new value on the ideas, projects, initiatives and tactics proposed each day provides a powerful filter for eliminating meaningless activities. It forces you to more closely examine why things are being proposed and pursued instead of just what is to be done.” Horwath shares with leaders a powerful framework called the Three Disciplines of Advanced Strategic Thinking. His three-discipline approach breaks strategy down into its fundamentals: Coalesce, Compete and Champion. The first discipline coalesce means leaders must have the ability to blend together strategic insights into meaningful differentiated value. The second discipline, compete, which helps leaders gain motivation to try harder. Champion, the third discipline, means leaders have managed time, influenced others, and continually developed new skills, all critical to success. With this approach, you will gain a new way to strategic thinking that will elevate you from your competition.

You will also learn how to use a concrete framework to keep your career vital through innovation and inspiration. Most leaders think strategy and innovation are separate ideas, but when you combine them together you have a powerful tool to conquer any challenge. Your career depends on being strategic. With Elevate, executives will be able to practice strategic thinking daily to guide their business.

Be Bold and Win the Sale

Jeff Shore thinks we’re addicted to comfort. When it comes to selling, we avoid the uncomfortableness of the situation and this leads to less sales. Jeff’s answer – be bold!

“My goal is to help you develop a skill of boldness, knowing that boldness takes us to places that an addiction to comfort forbids us to travel. The challenge is yours if you are up to it, but in won’t be easy. Get it right, and it will change your world and the world of those around you. Be bold . . . and we’ll journey together to the height of your potential.” Jeff Shore

So how what does Jeff provide that can take you from comfort to boldness? Here is what he promises in his book Be Bold and Win the Sale:

•How to figure out exactly what inhibits you
•Why you make certain decisions in moments of discomfort
•How to train your brain to prepare for uncomfortable moments
•How your customer’s own discomforts affect his or her purchase decisions

If you would like to learn how to be bold in sales and in other areas of your life, join us on September 16th for our webinar by the same name, Be Bold and Win the Sale. Jeff will take you through the steps from comfort to boldness, including self-assessment tools, hands-on exercises, and case studies showing his methods in action.