New Summaries to Transform Your Business

Today in the United States, entrepreneurship and innovation are driving economic growth. Creativity, entrepreneurs and innovation are all important. Entrepreneurs have a passion for business and focus on their products. To develop these products, they need to apply creativity and innovation to their processes. Learn how ideas, talents, and skills are developed and transformed into commercial and social ventures with these three new Soundview Executive Book Summaries.

The_Responsible_Entrepreneur

by Carol Sanford

The Responsible Entrepreneur by Carol Sanford

Responsible entrepreneurs seek to transform industries, requiring them to think and do beyond what is require of business leaders. Carol Sanford provides the frameworks to build a business and to evaluate and direct investments to create the greatest benefit for all stakeholders. She presents the four archetypes for entrepreneurs to use to learn how to grow their businesses. The Responsible Entrepreneur is not just for entrepreneurs or investors, but anyone who wants to make a difference in their organization.

How_the_World_Sees_You

by Sally Hogshead

How the World Sees You by Sally Hogshead

To set yourself apart from the crowd, you must develop your own personal brand. Sally Hogshead gives you the tools to describe your personality’s highest value to others in How the World Sees You. You will be able to create better relationships, grow your business, and become more valuable once you understand how to leverage how the world sees you at your best. How the World Sees You will guide you to make a great first impression always.

 

Overfished_Ocean_Strategy

by Nadya Zhexembayeva

Overfished Ocean Strategy by Nadya Zhexembayeva

When resources are depleting rapidly, businesses need to make resource scarcity, also referred to as the overfished ocean, their top strategic consideration. In Overfished Ocean Strategy, Nadya Zhexembayeva shows how businesses can find new opportunities in what were once considered useless by-products and develop ways to rapidly refine these new business models. She offers five essential principles that define the Overfished Ocean Strategy, along with several examples of how companies across the globe are implementing this strategy effectively.

Good Leaders Ask Great Questions

WHY YOU NEED TO ASK QUESTIONS

The reason that effective leaders ask questions, writes bestselling leadership author and speaker John Maxwell in his new book, Good Leaders Ask Great Questions, is that questions are the most effective means of communicating with people. They also allow leaders to unlock doors that would normally be closed, build better ideas, gain different perspectives, and break free of the “mental laziness” of comfortable, unchallenged mindsets — just to name a few of their advantages. As Maxwell explains, “If you want to make discoveries, if you want to disrupt the status quo, if you want to make progress and find new ways of thinking and doing, you need to ask questions.”

Questions Leaders Need to Ask Themselves and Their Teams

In the first part of Good Leaders Ask Great Questions, Maxwell focuses on what questions leaders should ask themselves and what questions they should ask of the team. Leaders, Maxwell explains, must ask themselves the tough questions if they want to be responsible and proactive leaders. These questions cover areas such as, among others, personal growth (“Am I investing in myself?”); motivation (“Am I genuinely interested in others?”); stability (“Am I grounded as a leader?”) and effectiveness (“Am I staying in my strength zone?”). Each question is an opportunity for Maxwell to explore key leadership issues. “Am I grounded as a leader?” for example, leads to a discussion of three important qualities that all leaders need to exhibit: humility, authenticity and calling.

In addition to questioning themselves, leaders must also question their team members. Good questions will show team members that they are valued and will inspire others to “dream more, think more, learn more, do more and become more,” Maxwell writes. There are numerous questions that need to be asked if leaders want an open, effective team. These questions range from “How can I serve you?” “What do I need to communicate?” and “What am I missing?” to “Did we exceed expectations?” “Did we add value?” and “How do we make the most of this opportunity?”

“I Told The Ding-A-Lings What To Do”

In the second section of the book, Maxwell presents the questions that leaders have asked him over the years. These myriad questions are expertly grouped into seven key leadership-related issues, captured as questions of course. These issues include “What must I do to lead myself successfully?” “How can I successfully navigate leadership transitions?” and “How can I develop leaders?” Each issue is then broken down into 10 more specific questions, which allows Maxwell to develop an insightful and concise tutorial on the issue.

One chapter, for example, is entitled “How do I resolve conflict and lead challenging people?” This is a recurring and often frustrating problem for many leaders. Maxwell breaks the issue down into specific questions related to resolving conflict and leading challenging people. For example, “How do you raise the bar when people have gotten used to settling for mediocrity?” “How do you motivate an unmotivated person?” “How do you deal with people who start things but never finish?” “At what point do you turn your energy away from dissenters and low performers and focus on those who want to grow?”

In some cases, the answers to these questions come in the form of other questions. For example, some people may not be aware that they are settling for mediocrity. Thus, questions such as “Are you reaching your maximum potential?” and “Would you like to do better?” can help people see possibilities that they had been ignoring.

For motivation, on the other hand, Maxwell offers straightforward advice beginning with, hire motivated people. He also suggests rewarding people for the desired behavior and giving people a reputation to uphold — that is, the more leaders validate people for the good things they do, the more people will want to continue to do them. Leaders must also understand the connection between relationships and motivation. One leader continuously referred to his staff as the “ding-a-lings,” saying such things as “I told the ding-a-lings what to do, but of course they didn’t do it.” His contempt was apparent to his employees, who were, not surprisingly, unmotivated.

As with his many other leadership books, Maxwell’s latest is clearly written, clearly organized and filled with insight engagingly captured through precise and illuminating questions.

Book Review: Out Think

by G. Shawn Hunter

by G. Shawn Hunter

The keys to competitive advantage in leadership used to be etched in stone. A leader was expected to be relentlessly dedicated to a specialty and use intelligence and drive to separate a company from its competitors. Today’s leaders operate in a different environment. It’s one that requires a combination of flexibility and a willingness to work with others. In each chapter of Out Think, author and executive learning expert G. Shawn Hunter presents a key component and techniques to show how to implement ideas that drive the change leaders want in their organizations. This book is now available as a Soundview Executive Book Summary.

Hunter urges leaders to implement a new process that can accelerate new-product and value-creation pipelines. This is to counteract the “marketquake,” a term coined by Hunter to describe the volatile economic conditions of the current business climate. In Out ThinkHunter provides a number of key ideas, each of which is reinforced by takeaways drawn from the author’s access to top-level executives around the globe.

While subjects such as trust, exploration and collaboration are presented in new ways, executives may want to pay close attention to ideas that don’t normally receive as much coverage in business books. Hunter’s chapter on aspiration is one such example. By enabling team members to combine optimism with a well-articulated goal, Hunter provides leaders with the knowledge to turn their employees into company heroes.

Beyond learning why and how innovation has become the primary driver of successful companies, executives will also learn the key components of innovation and how to implement them in their organizations. With Out Think, any leader can make a measurable difference within their organization to outthink the competition.

Book Review: Thanks for the Feedback

by Douglas Stone and Sheila Heen

by Douglas Stone and Sheila Heen

We receive feedback every day, but often times we resist or dismiss it. Using feedback is crucial for healthy relationships and professional development. In Thanks for the Feedback, Douglas Stone and Sheila Heen explain why getting feedback is important and offer a powerful framework for interpreting comments, annual evaluations, and unsolicited advice that will enable effective learning. This book is now available as a Soundview Executive Book Summary.

“Understanding our triggers and sorting out what set them off are the keys to managing our reactions and engaging in feedback conversations with skill,” write Stone and Heen. They identify three triggers that block learning and lead us to become confused or flustered. The first trigger is truth, which is set off by the substance of the feedback. Relationship triggers are the second trigger, which is tripped by the giver of the feedback leading us to switch our focus on the person delivering the message than the feedback. The third trigger is identity, which is when we feel overwhelmed or threatened because feedback has caused our identity to come undone. If you learn to overcome these triggers, you will be able to receive feedback well and use it constructively rather than discard it.

Beyond learning how to effectively receive and use feedback, you will learn how to dismantle distortions and draw boundaries in the face of unrelenting criticism. Furthermore, you will learn how to uncover blind spots so that you can continue to grow with valuable feedback. With Thanks for the Feedback, any professional can develop their career filled with valuable learning to progress to the next level.

How Great Leaders Inspire Everyone to Take Action

START WITH WHY

THE QUESTION TO ASK
Inspiration comes in a variety of forms, but the root of it grows from a fundamental question asked by those who are able to inspire others. The most important question of all, according to leadership expert Simon Sinek, is: Why do we do what we do? Asking this question can mean the difference between a company that makes a profit over the short term and a company that creates long-term financial success. Asking “why” also helps us draw others to us because we all want to understand why things are the way they are.

In Start With Why, Sinek explains that those who remember to answer that question are better able to attract others to their cause and create the inspiration people need to stay loyal and committed. When organizations explore why they exist, they are more likely to inspire their employees to join in their efforts and better able to attract customers to their products.

‘The Golden Circle’
After examining the ways manipulative leaders motivate their people, such as playing the price game, selling through promotions, using fear tactics, playing on insecurities and applying peer pressure, Sinek describes a better path to inspiration: a leadership model he calls “The Golden Circle.”

The Golden Circle is a series of three concentric circles that starts with a circle in the middle that represents why. The next circle represents how, and the outside circle represents what. Sinek writes that every company knows what it does because what simply represents the product or service that the company sells or the job function an employee performs to sell that product or service. How explains how the company is different from other companies. But the why is the most important core that needs to be explored to find inspiration. Sinek explains that the most inspired companies and leaders think, act and communicate from the inside of the Golden Circle and work their way outward.

To describe how inspirational people and companies lead, Sinek holds up examples such as the Wright brothers, Dr. Martin Luther King Jr., and Apple Inc.
A prime example of an innovative company that inspires its employees and customers by starting with why is Apple. Sinek shows how the marketing message that Apple uses to create value begins with an explanation of the underlying differentiator that separates the company from its competitors. Sure, it makes computers, but that message comes after the company states that it believes in challenging the status quo and thinking differently.

Orville and Wilbur Wright
Similarly, Sinek writes, the Wright brothers were able to become the first people to pilot their own flying machine before experts with more resources at their disposal. The Wright brothers started with the passion for flight, which was a far more effective why than the mere ambition for achievement that compelled the Smithsonian’s Samuel Pierpont Langley and his shop of well-educated experts who also strove to be the first to fly. Other people joined Orville and Wilbur Wright’s team because they were inspired by their belief that people could fly. This belief helped the Wright brothers excite their team members to do the hard work that got them off the ground before anyone else in the world.

Stories like this demonstrate Sinek’s theory about the importance of inspiration when leading others. Through lively historical examples that captivate while inspiring, Sinek offers readers a wealth of role models to help them find the inspiration to reach their own goals.