Book Review: Elevate

elevate

by Rich Horwath

Every leader and manager in business wants to be known as strategic and be able to execute good strategy. However, more than half of all companies say that strategic thinking is the skill their senior leaders most need to improve. In Elevate, strategy expert Rich Horwath provides leaders and managers an approach that will drive results for both the short- and long-term. This book is now available as a Soundview Executive Book Summary.

As Horwath writes, “Using the lens of new value on the ideas, projects, initiatives and tactics proposed each day provides a powerful filter for eliminating meaningless activities. It forces you to more closely examine why things are being proposed and pursued instead of just what is to be done.” Horwath shares with leaders a powerful framework called the Three Disciplines of Advanced Strategic Thinking. His three-discipline approach breaks strategy down into its fundamentals: Coalesce, Compete and Champion. The first discipline coalesce means leaders must have the ability to blend together strategic insights into meaningful differentiated value. The second discipline, compete, which helps leaders gain motivation to try harder. Champion, the third discipline, means leaders have managed time, influenced others, and continually developed new skills, all critical to success. With this approach, you will gain a new way to strategic thinking that will elevate you from your competition.

You will also learn how to use a concrete framework to keep your career vital through innovation and inspiration. Most leaders think strategy and innovation are separate ideas, but when you combine them together you have a powerful tool to conquer any challenge. Your career depends on being strategic. With Elevate, executives will be able to practice strategic thinking daily to guide their business.

Book Review: The Purpose Economy

the_purpose_economy

by Aaron Hurst

Over the past decade in the American economy, many people have been turning their innovative ideas into big businesses. Millennials have been ignoring conventional career paths to start their own companies, freelance, or help our local communities. From these ventures, millennials feel a great deal of purpose in their careers. In The Purpose Economy, entrepreneur Aaron Hurst, points out that purpose is the new driver in the American economy. This book is now available as a Soundview Executive Book Summary.

As Hurst writes, “The Purpose Economy describes the new context and set of ways in which people and organizations are focused on creating value, and it defines the organizing principle for innovation and growth. It is an economy where value lies in establishing purpose for employees and customers — through serving needs greater than their own, enabling personal growth and building community.” Hurst presents to us the three types of purpose that represent the needs the Purpose Economy addresses: personal purpose, social purpose, and societal purpose.

The Purpose Economy also offers insight on how to achieve and manage purpose for yourself and your organization. Hurst writes that before you can create purpose, you must first be self-aware. The first approach to maintaining purpose is task-focused purpose, meaning that you first need to overcome task-related challenges. The other approaches include impact-focused by seeing how your work impacts others, focus on your own identity, and financial drivers of purpose. Readers will also learn how other companies are creating value and purpose within their businesses. The Purpose Economy will help not only build a successful organization but also human-centered markets to create purpose for employees and customers alike.

Book Review: Accountability

accountability

by Greg Bustin

Being accountable and responsible for decisions and actions is challenging for business leaders. If you can learn to be more accountable, however, it can lead to success for you and your organization. In Accountability, business and leadership consultant Greg Bustin, offers insightful concepts and practical examples from companies that will increase accountability and drive success for any type of organization. This book is now available as a Soundview Executive Book Summary.

As Bustin writes, “Your sweet spot is where your personal core values (what you’re willing to do) intersect with your experience (what you can do) and your interests (what you want to do). Finding your sweet spot is one of the most gratifying accomplishments you can experience. It’s also a key to driving accountability.” Bustin urges leaders to be reflective about what is significant in their lives and make those thoughts into a set of goals to obtain. Learning more about your sweet spot requires becoming accountable for your work while helping all your employees transition from Point A to Point B with ease.

Accountability demonstrates how to use the Seven Pillars of Accountability to create your bridge to the future and help you reach your potential. Bustin introduces the Seven Pillars of Accountability: character, unity, learning, tracking, urgency, reputation and evolution. The first pillar is character, which helps leaders define their organization’s character and values so that they can communicate them. The other six characteristics complete the acronym C.U.L.T.U.R.E. This acronym will help remind leaders that culture is significant to performance. Accountability offers leaders practical steps to grow and sustain a high-performance culture within their business.

Business with a Purpose

Here at Soundview, we’re always looking for the latest trends in business. These trends are highlighted by the hot topics of the business books that are being published. Recently, there seems to be many books coming across our desk on Purpose.

One such title is The Purpose Economy by Aaron Hurst, which we are summarizing this month and hosting a webinar with in September. Like the Information Economy, which has driven innovation and economic growth until now, Hurst argues that our new economic era is driven by connecting people to their purpose. It’s an economy where value lies in establishing purpose for employees and customers through serving needs greater than their own, enabling personal growth and building community.

Part of the Do Books series, Do/Purpose is written by David Hieatt. In Do/Purpose, Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don’t just make something, but change something as well.

Another purpose-focused book is Black Hole Focus by Isaiah Hankel. As Hankel puts it, “Don’t get stuck on a career path you have no passion for. Don’t waste your intelligence on something that doesn’t really mean anything more to you than a paycheck. Let (me) help you define a focus so powerful that everything in your life will be pulled towards it. Create your purpose and change your life. Be focused. Be fulfilled. Be successful.”

When we talk about corporate culture, there is also A Culture of Purpose by Christoph Lueneburger. Building a culture of purpose is one of the greatest challenges facing modern leaders, as today’s best minds are looking for meaning, not just jobs. More than any other single factor, cultures of purpose power winning organizations, attracting the smartest, most creative, most passionate talent.

There are more, but I’ll stop with these four. Why the interest in purpose? I think there are several factors that have brought this theme to the forefront.

One key factor is generational. The younger generations in the marketplace are looking for more than the Traditional and Baby Boomer generations when it comes to purpose. It’s no longer about making money to retire and enjoy life. It’s now about enjoying life along the way, and believing that what you do matters.

Another factor is the ever faster pace of life. As work spills over more and more into life, people want to know that what they’re doing has a purpose that is worth the sacrifice.

And perhaps a third factor might be a greater interest on the part of younger generations in the environment around them. They want to know that the company they work for is focused on the health and safety of people, and on the preservation of the environment. Again, this is purpose-driven living.

Perhaps you see additional factors at work that are causing this focus on purpose. We’d love to hear what you think. Post your own thoughts in the comments section of this blog for others to consider.

Strategically Lead with Three New Summaries

Effective leadership is all about strategy. Leaders need thought-out strategies to connect with their employees and customers to develop a unique culture within your organization. Soundview has three new Soundview Executive Book Summaries that help you approach your management or leadership role with valuable strategies.

accountability

by Greg Bustin

Accountability by Greg Bustin Greg Bustin, business and leadership consultant, offers insightful concepts and practical examples from real-life experiences that will increase accountability and drive success for any type of organization in Accountability. He introduces the Seven Pillars of Accountability: character, unity, learning, tracking, urgency, reputation and evolution, and how to sustain a high-performance culture for a thriving business.

 

 

the_purpose_economy

by Aaron Hurst

The Purpose Economy by Aaron Hurst The Purpose Economy describes the shifts in American economy and set of ways in which people and organizations are focused on creating value. Globally recognized entrepreneur Aaron Hurst examines three types of purpose that are transforming the economy: personal, social, and societal. Based on his own personal experiences and interviews with other entrepreneurs, The Purpose Economy is a guide on how to transform your company and career to better serve the world.

 

elevate

by Rich Horwath

Elevate by Rich Horwath Elevate offers leaders and executives with an outline for developing advanced strategic thinking approach. Strategy expert Rich Horwath focuses on advanced strategic thinking that will drive results in the short-and long-term. His three-discipline approach breaks strategy down into its fundamentals: Coalesce, Compete and Champion and how to apply it to your day-to-day tasks.