In Frances Cole Jones’ book How to Wow, she include a set of techniques that every business person should know and use every day.
1. Three elements of Face-to-Face Communication – 7% words, 38% tone of voice and 55% body language.
2. The Power of Story Telling – speak from your own experience while acknowledging your listener’s situation.
3. My Name is Bond – say your name with such panache that the listener will remember it.
4. Avoid Useless Modifiers – use descriptive words instead of empty modifiers.
5. The All-Important Diaphragm – speak from your diaphragm to give your voice more authority.
6. Persuasive Words – the number one word is “You.” Focus your communication on the listener. Also: Money, Save, New, Results, Health, Easy, Safety, Love, Discover, Proven and Guarantee.
7. What to Wear – from your clothes, to your shoes, to your watch, it’s all important to consider.
8. Nerves – the nerves in your neck affect your nervousness. Bend over and let your head hang free, and your nervousness will dissipate.
9. Listen Up – it’s not hearing, or waiting to talk, or zoning out because you think you already know what they’re going to say. Instead, listen to find out.
10. More Isn’t Better, Better Is Better – concise is often the best.
11. Because, because… – you need to fill in your listening on the “because”, not just give them the solutions.
12. Entrances and Exits – be aware of the entrance into a situation and the exit from it, the technology guy with your microphone, and bus person with the glass of water. It all matters.
13. Two is One, and One is None – have extra of the things you need to communicate, to avoid Murphy’s Law.
This is just the tip of the iceberg of the hands-on tips and techniques that Jones has collected over her years of communicating with others. We will be tapping into her vast knowledge of personal communication through our upcoming Soundview Live webinar Proven Strategies for Selling Yourself in Any Situation on January 6th. Register today and mark your calendar. It will be well worth an hour of your time.
What would happen if you made all of your meetings voluntary? Eric Lindblad, vice president and general manager of Boeing’s 747 program did just that. There are no mandatory meetings on Eric’s watch. He wanted people to be there not because of threats or politics but because they wanted to be there.
You may be like Eric, feeling that too many of the meetings you lead are time-wasting, energy-sapping affairs. Most may seem like useless gatherings endured at the expense of your “real work” – meetings that sabotage your organization’s goals and product while wasting human capital.
If this is the case then you’ll want to sign up for our upcoming webinar with Dick and Emily Axelrod. They have the answers for those of us who are frustrated with our present meeting strategy. In this webinar you’ll learn how to:
• Transform meetings into productive work experiences.
• Identify the habits that work for and against energy-producing, time-valued meetings.
• Identify the critical choices that meeting designers, leaders, and contributors make that transform meetings.
• Create a meeting environment where everyone puts their paddle in the water.
Join us on December 16th for Tools to Save Time and Get Things Done and get a head start on reworking your meeting strategy for the New Year. You’ll be happy you joined us when you’re meetings become productive again.
NEW RULES FOR A NEW GENERATION
Lindsey Pollak, author of Becoming the Boss, is a Gen Xer (born between 1965 and 1982), and she will be the first to tell you that Gen Xers are not going to make a huge difference in the world. The reason: there just aren’t that many of them. After the massive boomer generation (born between 1946 and 1964), the next generation that will make a significant impact on the world is the equally massive Gen Y, or “millennial” generation (born between 1982 and 2000). Millennials are already stepping into leadership roles and will soon dominate the top ranks in government and business. Becoming the Boss is a manual for members of the millennial generation about to step into leadership positions, if they haven’t done so already.
Advice for Future Leaders
Pollak’s first piece of advice for these future leaders is to be the “CEO of You.” In two chapters (entitled “be” and “be.com”), Pollak describes how to build an offline and online personal brand, covering everything from handshakes to eliminating your online presence of any negative images. She also offers an in-depth step-by-step plan for building the most effective LinkedIn profile.
In other chapters, Pollak covers
- Communication. Millennials must also know how to mix high-tech and “old school” communication methods — it’s still important to know how to carry on face-to-face conversations.
- Managing. Pollak writes that today’s managers have new challenges, such as dealing with a workforce that is more diverse than ever before. With command-and-control leadership no longer acceptable (or workable), today’s manager must also be more transparent and open with their employees and colleagues than in the past.
- Prioritizing. Given the multiple, 24/7 digital forms of communication, generation Y is the “busiest and most stressed out generation in history,” writes Pollak. Effective time and information management is key, and that means being able to prioritize and delegate as well as avoid losing too much energy on stress. One suggestion: cut down on trivial decisions by, for example, laying out your clothes the night before or having the same breakfast every weekday morning. It may not seem like much, but research shows such trivial decisions take a toll.
- Connecting. Pollak suggests that millennials looking to move up gather a “rotating advisory board” of about five different types of mentors: traditional mentors, who share their wisdom; co-mentors, who are traditional mentors who teach but also learn from the younger people they are mentoring; sponsors, that is, people who can actually offer you that promotion or work on your behalf; peers, who are in your shoes; and (a very generation-specific suggestion) Mom and/or Dad — as long as they stay in the background!
- Continuous growth. Pollak closes the book with a reminder that everyone must continuously strive to stay current and improve. Among her recommendations: Stay humble, commit, change jobs and, a bit surprisingly, “make yourself feel old.” “You’ll be amazed at how fast the next generation sneaks up and you’re the one complaining about ‘kids today,’” Pollak tells her Gen Y readers. The answer: you’ll continue to grow if you develop relationships with interesting people who are “young and hipper than you are.”
Pollak is the author of Getting from College to Career, a book she was inspired to write as a result of her own experiences. In Becoming the Boss, Pollak, an independent consultant and speaker, again builds on her own experiences to lay out a thoughtful and comprehensive overview of the skills and attitudes any millennial will need if they ever have any hopes of becoming the boss.
Are you in sales? If so, what would you give to know the secret that top sellers have over second place sellers?
Mike Schultz and John Doerr studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. A new breed of seller-the insight seller-is winning the sale with strong prices and margins even in the face of increasing competition and commoditization.
In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners:
Level 1 “Connect.” Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people.
Level 2 “Convince.” Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options.
Level 3 “Collaborate.” Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team.
If you would like to learn more about the results of their research and the details of their three-level model, join us on December 11th for our Soundview Live webinar: What Sales Winners Do Differently. Start 2015 out strong with these principles at your side, and become a top seller.
If your company or community was facing a major crisis, who would you want to coach you through it? Someone with experience in dealing with crises of course. How about someone like Bruce Blythe?
Blythe and Crisis Management Institute offered onsite crisis consultations to more than 200 companies in the aftermath of the September 11 terrorist attacks, as well as for the 1993 World Trade Center bombing, the 1995 Oklahoma City bombing, Hurricanes Andrew and Katrina in 1992 and 2005, corporate and commercial air crashes, an Ecuadorian jungle rescue of kidnap and ransom hostages 2001,a Coca Cola truck/bus crash in Texas that killed 23 school children in 1989, earthquakes in Los Angeles and San Francisco, and multiple workplace shootings.
With that kind of experience, we just had to invite him to share with our subscribers how they can deal effectively with the crises that come up around them. Here is what Bruce promises to provide during our 60 minute webinar: A Manager’s Guide to Crisis Leadership.
• Crisis Response – Blythe places you in a simulation as an unprepared manager blindsided by an active shooter loose in your building.
• Crisis Preparedness – Blythe then guides you and your teams to analyze foreseeable risks, evaluate existing controls, add new ones, test and re-evaluate a realistic Plan.
• Crisis Leadership – Blythe cites examples/case studies to demonstrate what top-notch leaders would say and do during and after a disaster.
• Quick responses with detailed checklists for managing 9 major incidents.
• How to address victim’s families – dos and don’ts for communicating tragic news with empathy and dignity in person and through representatives.
• How to support employees in returning to work and productivity after a disaster or workplace violence.
So gather your team together on December 2nd at 12:00 pm ET and plan a discussion time after the webinar. Subscribers attend for free, but even if you pay the $49 registration fee that’s a great deal for your whole staff to get crisis management training. Bruce will also be taking time at the end of the session to answer your questions.