Creating Memorable Content to Influence Decisions

Image result for impossible to ignoreAudiences forget up to 90 percent of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory but not how to influence other people’s memory –– and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, Ph.D., reveals how to avoid the hazards of random recall and deliver just the right amount of content. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions. Whether you’re giving a presentation, conducting a meeting, delivering training, making a sales pitch or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people’s hearts, stays in their heads and influences their decisions. It’s not just memorable –– it’s Impossible to Ignore.

IN THIS SUMMARY, YOU WILL LEARN
• To view memory from the angle of the future, which is more practical when influencing behavior.
• To use three key steps to influence memory and decisions.
• To create distinct, repeatable messages that your customers won’t forget.
• How to differentiate between expectation and anticipation and why it matters for memorable content.
• How to retrieve memories through narrative techniques.

Join us for our next Soundview Live webinar! Tuesday, August 23rd

Creating Memorable Content to Influence Decisions

Date: Tuesday, August 23
Time: 12:00 PM ET
Speaker: Carmen Simon, PhD

Register here

Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need?

In this Soundview Live webinar, Creating Memorable Content to Influence Decisions, Carmen Simon draws on the latest research in neuroscience and cognitive psychology to show us how to develop content that speaks to people’s hearts, stays in their heads and influences their decisions.

What You’ll Learn:

  • How to create cues that attract attention and connect with your audience’s needs
  • How to use memory-influencing variables to control what your audience remembers
  • How to turn today’s intentions into tomorrow’s actions