Turn Your Mobile Device into a Classroom

It’s been five months since we launched SoundviewPro, to provide free video business courses for people looking for efficient ways to improve their business skills.

During the past several months, we’ve added many courses on leadership, management, personal development, professional development, computer skills and more. Courses are being added weekly as we continue to build a strong base of content to match the needs of our business customers.

Every course is free of charge and consists of a group of classes broken up into short video segments. The short videos allow for easy display on mobile devices and tablets. Each trainer is an expert in their field and Soundview brings that expertise to bear in these concise skills courses.

When a customer signs up to take a course, an account will be established for them which includes their personal information and also tracks their courses and stage of completion. They can view a course one class at a time, viewing videos as they progress. While customers can view courses for free, supplemental learning materials including tests, additional readings and a certificate of completion are available for purchase.

Here is just a sampling from the subjects now available at SoundviewPro.

Leadership:

Leading Successfully Through Challenges and Obstacles with Paul White

Helping Successful Leaders Get Even Better with Marshall Goldsmith

Management:

Solving Today’s Employee Engagement Challenges with Les Landes

Installing an Accountability-Based Culture for Success with Julie Miller & Brian Bedford

Communication:

Becoming a Powerful Business Presenter with Stanley Ridgley

REAL Talk – Creating Real Conversations for Results with John Stoker

Personal Development:

Building Brand [You] with Cyndee Woolley

The Five Keys to Experiencing Extreme Personal Productivity with Jones Joflin

Technology Skills:

Microsoft Excel 2010: Introduction with Robert Devine

Microsoft PowerPoint 2010: Fundamentals with Donna Zarbatany

Please check out the courses and let your colleagues know about this free resource. Our goal is to transform the way business people learn the skills they need to move forward in their business and career.

Making a Career Among Multiple Generations

The time in which we live is unique in that this is the first time that four generations are working side-by-side in the workplace: the Traditionalists (born before 1945), the Baby Boomers (born 1945-1964), Gen X (born 1965-1980), and the Millennials (born 1981-2001). This is due in part to increased longevity and in part to people not wanting or being able to afford to retire.

Haydn Shaw, in his book Sticking Points, describes the 12 sticking points between the generations that must be worked through in order for inter-generational cooperation to take place:

Communication                                 Loyalty

Decision Making                               Meetings

Dress Code                                       Policies

Feedback                                          Respect

Fun at Work                                      Training

Knowledge Transfer                          Work Ethic

As younger workers seek to advance in their careers, they will need to learn how to work with those of older generations, and those at the top of companies will be more and more dependent on these younger workers for their success.

This coming week we have the pleasure of hosting two Soundview Live webinars relating to these issues. The first How to Climb Your Way to the Next Level of Your Career with Debra Benton, and then How to Get 4 Generations Working Together with Haydn Shaw.

How to Climb Your Way to the Next Level of Your Career

In this Soundview Live webinar, Debra Benton gives you the insight and tools to make subtle changes in your presentation, attitude, and leadership style that will dramatically increase your leadership effectiveness – and, consequently, help you enjoy work and life.

How to Get 4 Generations Working Together

At this Soundview Live webinar, Haydn Shaw shows you how to help the different generations at work or home stick together instead of come apart, and will help you move beyond these sticking points and get productive again.

Both of these conversations will be helpful for anyone seeking to move up in their career. So please plan to join us on June 17th and 19th and invite your colleagues as well.

The Art of Improvised Persuasion

Customers don’t want to hear sales pitches, so why do salespeople rely on them? In Ditch the Pitch, Steve Yastrow advocates, “Tear up your sales pitch, and, instead improvise persuasive communications.”

Here is a humorous book trailer by Yastrow that explains the value of persuasive conversations.

Ditch the Pitch

 

 

 

 

Ditch the Pitch gives essential recommendations to salespeople, business managers, and anyone who wants to persuade those around us. Steve believes that to be persuasive we need most of all to engage in fresh and spontaneous conversations. By learning his six habits and the easy practices for each habit, we can quickly discover what makes every customer unique. We can then effortlessly navigate a persuasive conversation specifically created for each person – to give the right message to the right customer at the right time.

These are Yastrow’s six habits:

#1 Think input before output.

#2 Size up the scene.

#3 Create a series of “yeses”.

#4 Explore and heighten.

#5 Focus the conversation on your customer.

#6 Don’t rush the story.

Join us on June 10th for our Soundview Live webinar The Art of Improvised Persuasion and hear from Steve directly on how to apply these habits to your conversations, sales or otherwise. And if you’re in sales, invite your whole sales team to the webinar.

 

 

 

 

 

Book Review: Absolute Value

by Itamar Simonson and Emanuel Rosen

by Itamar Simonson and Emanuel Rosen

It used to be that if you were selling consumer goods your field of play was limited to the shelf space immediately to the right and left of your item. People could compare packaging, price and quantity to determine if your item was worth their money and attention. In Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information, Stanford professor Itamar Simonson and best-selling author and executive Emanuel Rosen discuss what is causing the shift from relative to absolute value and how your company can make an impact. This book is now available as a Soundview Executive Book Summary.

Simonson and Rosen do an excellent job of compressing and presenting a mountain of research into concepts executives can absorb in a timely manner. The pair begin by presenting the new patterns in consumer decision making. One particular point of interest is the authors’ suggestion that there is a decline in the belief that marketers can cause buyers to act in “irrational” ways. As the pair write, “The relevance of these influence tactics has diminished in a world where people can easily assess quality. On average, better decisions are being made based on the information that’s available.”

Absolute Value then takes readers into a new framework for influence. Executives will want to spend a portion of time considering the ideas presented in a section on the Influence Mix. Simonson and Rosen write that three sources can impact a person’s decision to buy: prior experiences, preferences and beliefs, other people/information, and marketers. One of the most beneficial sections in the book pertains to matching your communication method to the customer’s influence mix. In a book filled with forward-looking insights, the authors’ advice will help guide marketing professionals into the next shift in commerce.

What Highly Effective Leaders See, Say, and Do

LEAD POSITIVE

See, Say, Do the Positive

For veteran consultant Kathryn Cramer, author of Lead Positive: What Highly Effective Leaders See, Say, and Do, the best way to inspire followers is to focus on the positive. Cramer developed a methodology called Asset-Based Thinking (ABT) based on this message of positive thinking, and describes in her book how leaders:

  • See the positive in the past, present and future;
  • Say the positive with communications with substance, sizzle and soul;
  • Do the positive by responding with intention (not reacting), leveraging their qualities, and driving positive change over the long term.

These questions will give the leader and his or her team a clear memory of how they leveraged positive “situational forces” and overcame negative ones to achieve success. Cramer’s force field analysis is both informational and inspirational.

One of the recurring approaches in Cramer’s ABT methodology is the Self-Others-Situation framework, in which leaders take into account themselves, others and the situation in question. For example, to help leaders “see” the positive in the present, Cramer writes that they need to consider what makes them feel strong and capable (self), how they develop meaningful connections with other people (others), and what gives them a sense of progress or achievement (situation).

Techniques and Strategies

The see-say-do framework is at the heart of Cramer’s Asset-Based Thinking methodology, which offers a comprehensive framework for leaders to respond to a wide variety of challenges and situations. In Lead Positive, Cramer describes a range of ABT techniques and guidelines for applying the framework. The “force field analysis,” for example, is a technique used to learn from a past situation that successfully worked, and is built around four questions or sets of questions:

  • “What forces were working for us?” With this question, you should identify five positive, accelerating forces, Cramer writes.
  • “What forces were working against us?” This question should lead to one or two negative forces.
  • What did we do to leverage the accelerating forces and eliminate or sidestep the negative forces?”
  • “What behavior do we want to repeat and knowledge do we want to carry forward? Which situational assets do we want to recreate, and which situational pitfalls must we avoid?”

The Message of St. Andrews

Cramer reinforces the lessons of ABT with real-world examples. One such real-world example involved St. Andrew’s Resources for Seniors System, an organization that provides a range of services for seniors, including affordable retirement housing and in-home health care. St. Andrew’s was looking to become more financially secure and a regional leader in its field. The organization looked to Cramer to help them create a vision for the future.

The first step was to develop a vision message of substance, which used an ABT structure that included what needed to be accomplished, what the executives needed to make the employees and staff understand, the call to action for employees and staff, and the benefits for all. To add sizzle to the vision message, Cramer helped Chief Operating Officer Diane Meatheany to use a narrative structure called the Hero’s Journey, based on the work of mythologist Joseph Campbell. The Hero’s Journey narrative follows a series of steps: the call, the resistance, the threshold crossing, the journey, the supreme ordeal and the return home. Meatheany crafted a story about the future of St Andrew’s and her role in it structured on the Hero’s Journey. The soul of the communication from Meatheany and the rest of the team — the all-important meaning of what is happening — was incorporated into the message through a series of answers to key “why” questions: why this is important to the bigger picture, our values and beliefs, and our organization; why it is important to me and my commitment; and why we need you involved.

The author of nine books and the founder of a consultancy that works with companies such as DuPont, Starbucks and Microsoft, Cramer knows that the deceptively simple message of positivity can belie the complexity of leading a diverse group of people in a constantly changing environment. Lead Positive transforms the principles of ABT into a practical workbook for leaders.