By Daniel F. Prosser, Author, ‘Thirteeners – Why Only 13% Of Companies Successfully Execute Their Strategy And How Yours Can Be One Of Them’
There are two kinds of strategic planners I’ve encountered in the world of business and both of them are ALWAYS right. Which one you are most like?
Our first strategic planner sits down with their team and goes through all the right motions, has a grand dream they think they are committed to accomplish. They might see a big possibility for their future, yet with an almost unconsciousness, immediately and automatically follow their idea with, “but…” As in, “This is a great idea, BUT I just don’t think we are capable of making that happen this year”. Or, “That would be nice, BUT….” The word may not actually be spoken – yet often it is. Regardless, this is the word that runs the show; limits the possible future. And, what’s even more interesting is that everyone who thinks this way makes themselves absolutely correct in their statement.
The second strategic planner follows the same process for strategic planning for the year and yet they do something completely different with their idealized future. They W.
Huh? What is W? Look very closely. What you’re looking at is the international symbol for putting your butt on the line. That’s right – there are two different types of strategists (leaders actually) and the ones who have the best chance of fulfilling on their dreams and plans are the ones who give up the word ‘But’ and literally take the risk of putting their butt on the line for what they want, regardless of the risks.
More leaders silently succumb to their ‘but’ and avoiding having to actually put their W on the line.
Why would this be a problem? Well, the shocking news is that 87% of companies fail to execute their strategy each year and then wonder why. To be clear – this isn’t the only reason they fail. But, (there’s that word again) it’s a very serious problem because what happens next when leaders are being observed and followed –their thinking and their fear of risk, becomes embedded as a hidden practice that gets repeated within their organization.
Just the mere silent indication that there’s any sort of resistance to “what’s next” creates what I call a cultural meme – a meme is an unspoken idea, behavior, or practice that spreads from person to person within a culture. Memes carry invisible or hidden messages – conversations actually and that is what really runs your company. You’re not aware of them because they are in the background. Memes operate like a virus to undermine and sabotage your best intentions – the things you would most like to have happen in your life or your business. When you understand memes and specifically the memes that operate in your workplace you literally take your power back to be able to say how it’s going to be and then have it be that way.
To earn more, join Daniel Prosser at our Soundview Live webinar: Become One of the 13% That Successfully Execute Their Strategy on August 13th.