Guest Author Blog: #1 Strategy for Outsmarting Your Competition by Daniel Milstein

How-to-use-content-marketing-to-outperform-the-competitionWe will all face competitors during our lifetime. If you pursue your most ambitious plans and dreams, you’ll encounter more than most, and they must never be underestimated. There’s an arrogant complacency in thinking your customer or prospective employer will simply believe you’re the best because you’ve said so. Only one company or individual can rightfully claim to be #1. Rising to the top among people with whom you are competing – whether for a customer’s business or a dream job – takes hard work, cunning and determination. Hope is not a strategy. As Vince Lombardi said, the man on top of the mountain didn’t fall there.

I found out early on that you can’t do today’s job with yesterday’s methods or mediocre service and hope to be in business tomorrow. First, determine exactly who and what you’re up against, and then develop outside-the-box methods to infiltrate your enemy’s camp. In my fourth book, Rule #1 Don’t Be #2, I describe a covert tool I developed early on my road to success which I call “mystery shopping”. This strategic recon work involves representing yourself as a competitor’s potential customer to explore and identify what they’re doing differently and possibly more effectively. Every competitor knew something I didn’t, and through diligent research, I was able to visualize their playbook. It’s one of the ways I was able to reach the top of my game in finance and create a “sales call to conversion” rate of 78.5 percent, which is a staggering 75% higher than the average of 3%.

Don’t overlook the many ways to research competitors online. Exploring the social media platforms of both individuals and businesses is a great way to assess their messaging, values and target markets. You’ll be surprised by how much you’ll learn, and you’ll be a far more impressive candidate, presenter or business owner if you can demonstrate topic or market intelligence beyond the norm.

For example, this recon will be essential when you engage in the interviewing process. Prospective employers will dismiss you instantly if you can’t answer questions regarding the company you claim to want to join. Enthusiasm and a slick resume will only take you so far. Demonstrate expertise with regard to their mission and product or service line, as well as more obscure facts not every candidate will have been able to excavate. Don’t leave anything to chance. Choice, not circumstance, determines your success.

Some people have told me they’re not comfortable with researching competition. That sounds like either laziness or an excuse to me, and both must be avoided at all cost if you’re going to distinguish yourself among the rest. Excuses are nothing more than self- sabotage. Think of getting the handle on your competition as an investment in yourself you can’t afford not to make. If you’re not willing to step out of your comfort zone, you’re probably not really committed to winning that contract or big promotion you’re dreaming of.  Well, you can sleep with your dreams or wake up and chase them.

Getting out in front of your competition is only one of the many lessons I share in Rule #1 Don’t Be #2. These are the lessons that have fueled my success. I’ve used them to persevere, and I use them still today. Like anyone who has achieved substantial success despite being tested by failure and adversity, I’ve found that the difference between those who will merely dream of success and those who will successfully reach their dream lies in attitude and action.

Here’s the bottom line: success or failure is only determined by where you decide to stop, and stopping should never be an option even when you do succeed. Whenever I encounter people who tirelessly go the extra mile in their quest to reach their dream, I’m reminded that amateurs practice until they get it right, but professionals practice until they can’t get it wrong.  My goal is always to be better than I was yesterday. As I always say, success is never owned. It’s rented, and the rent is due every day.

 


Daniel Milstein is the CEO and founder of the Gold Star Family of Companies, operating in over 40 offices worldwide, specializing in financial services, sports management, publishing, and film production. Under Dan’s visionary leadership, Gold Star has been named among Inc. magazine’s 500 Fastest Growing Companies in America. He is a best-selling author and shares his other strategies for success in his new book Rule #1 Don’t Be #2: You Get What You Work For, Not What You Wish For.  Learn more at DanMilstein.com.

Guest Blog: Three Things You Must Tell Yourself Today by Daniel Milstein

Milstein bookIn Rule #1 Don’t Be #2 I share the incredibly valuable lessons I’ve learned on my path to achieving great and lasting success.  Among the most critical, but one I find most people overlook, is the importance of keeping your self-talk positive.

As the sole architect of your destiny, you need to make sure you’re utilizing one of your greatest tools: your own voice. It’s that inner voice that will help you formulate a plan and drown out the external voices of critics and naysayers. Your voice holds the power to boost your confidence and help you both navigate and learn from setbacks when they occur.

Be very honest with yourself. Is your own voice joining the negative chorus of doubters? If the answer is yes, you’ll need to reprogram your thought process by telling yourself these three things today – and every day –for the rest of your life.

  1. Do it Now!

Procrastination is like quicksand. If left unchecked, it will pull you into a quagmire of crippling indecision. You’ll make excuse after excuse that will eventually foreclose on your dream. If you’re continually telling yourself it’s okay to do nothing, then nothing will be what you achieve. Instead, allow your inner voice to motivate you from morning ‘til night, and fiercely commit to your dream with a sense of urgency. Remember, the difference between “could” and “did” lies in planning and action, so become your own greatest coach and advocate for change. Don’t take no for an answer, especially from yourself.

  1. I Deserve This!

Whenever I meet someone who’s allowed their dream to derail, or who appears to be passing up opportunities for personal growth or improvement, I always ask why they don’t deserve their absolute best. If you’re among the folks who are settling for anything less than the success about which you dream, you simply must get out of your own way by escaping your dangerous comfort zone. Whatever your dream may be – whether it’s pursuing a career change you’ve always wanted, or finishing your degree, begin by reminding yourself that you deserve a brighter future, and then invest in yourself by giving your all to you. Never cut corners on what’s most important: your happiness.

  1. I Know I Can!

Fear of failure, including the inability to reclaim your forward momentum after a set-back, is one of the greatest obstacles to success, and one that can often be effectively addressed by empowering your inner voice. We all have fears, but we can’t habitually make fear-based decisions, or we’ll never reach our full potential. If we allow fear to paralyze our progress, we’ll create a blueprint for mediocrity, and miss the priceless lessons only trial and error can reveal. Make sure your self-talk is stronger than your fear, and relentlessly affirm, “Yes, I can!” I understand overcoming fear is not an overnight process, and may also require that you take advantage of additional resources at your disposal, such as individual therapy. I know that it can be extremely uncomfortable to get out there on whatever happens to be your personal “ledge”, but the feeling of freedom is incomparable, and I assure you the view will be spectacular.

As I look back at the journey I’ve traveled to achieving success, I can definitely attest to the power of my own self-talk. There have been fears and set-backs to be sure, but I resolved the first time I met the wake-up call of ground-shaking disappointment to never consider myself as having failed. I either win or I learn. There are times when the road will be steep, challenging and tiring. It is during those especially trying days that you must be able to rely upon your inner voice to drive you on. It will mean the difference between giving up and persevering. The only time you run out of chances is when you stop taking them.

Start listening to your voice today. What are you saying?  Do you believe you can succeed? It’s true that whether you think you can, or whether you think you can’t, you’re going to be right.  When you do find yourself achieving success, make sure your self-talk remains positive and motivating. You don’t want to start telling yourself you’ve arrived and become complacent. As I always say, success is never owned. It’s rented and the rent is due every day.”

 


Daniel Milstein is the CEO and founder of the Gold Star Family of Companies, operating in over 40 offices worldwide, specializing in financial services, sports management, publishing, and film production. Under Dan’s visionary leadership, Gold Star has been named among Inc. magazine’s 500 Fastest Growing Companies in America. He is a best-selling author and shares his other strategies for success in his new book Rule #1 Don’t Be #2: You Get What You Work For, Not What You Wish For.  Learn more at DanMilstein.com.