Tag Archives: David Meerman Scott

Five Memorable Quotes from Soundview’s Author Insight Series

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One of the great incentives to subscribe to Soundview Executive Book Summaries is the monthly installment of Soundview’s Author Insight Series. Each short, revealing mp3 provides executives with additional insights about many of the books summarized by Soundview. The best part is that executives get to hear fresh information directly from the author.

Here is a sampling of some memorable moments from the first half of 2011:

“One of the best ways to seed an opportunity is to allow someone to discover the opportunity for him- or herself.” – Greg McKeown, co-author Multipliers.

“At the end of the day, it doesn’t matter how good your PowerPoint slides are or your strategy or concept. What it really comes down to is your team. How motivated and willing are they to reinvent your organization and how much do they understand the evolving consumer need?” – Jeremy Gutsche, author Exploiting Chaos.

“People will envy you to the extent that you start out with a group of people and you rise up the organization faster than them. Get over what your peers are thinking about you because your peers are also your competitors.” – Jeffrey Pfeffer, author Power.

“I think that the opportunity is so big for companies to engage [in real-time] and frankly there’s so few that actually do, that when a company does engage in real time, people really sit up and notice.” – David Meerman Scott, author Real-Time Marketing & PR.

“The conditions that managers deplore the most about managing were created, maintained and enforced by managers acting as ‘management,’ the honor guard of the corporate organism.” – Stan Slap, author Bury My Heart at Conference Room B.

To see the complete list of 2011 Soundview Executive Book Summaries, click this link and visit Summary.com.

A Summary for the Era of Real-Time

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As governments and economic experts sit with rapt attention watching every detail of the various struggles in the Middle East, many media outlets are rely on the constant stream of real-time updates from social technology. I was looking over a potential  Soundview Executive Book Summary the other day and thinking about how  fascinating it’s been to watch the evolution of the coverage of armed struggle. From an American perspective, in less than a century, conflict coverage went from the exclusive domain of newspapers during World War I to radio and cinema newsreels during World War II. The Vietnam War is considered the first conflict that entered American homes each night via television. In each of these examples, the amount of time between action and transmission decreased. We are now at the point where someone’s handheld device can both record and upload video the moment something occurs.

Business has also been impacted by the rapid shift to real-time interaction. In Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers and Create Products That Grow Your Business Now by David Meerman Scott, executives have the opportunity to see the scope and power of instant engagement. I think we’re all aware of people in every organization who tend to scoff at the business applications of real-time technology. One of the best aspects of Scott’s book is that it presents some of the more convincing evidence that growth can be directly linked to the frequent, instant engagement of one’s customers. I think this is definitely a summary that you’ll want to pass along to any naysayers that you might encounter in your workplace.

To get a copy of the Soundview Executive Book Summary of Real-Time Marketing & PR, visit Soundview online at Summary.com.

Book Review: Real-Time Marketing and PR

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As one of the three new summaries available from Soundview Executive Book Summaries, author David Meerman Scott’s Real-Time Marketing & PR is a title that arrives at just the right time. Many business books attempt to take a snapshot of the state of social media during the period in which the book is written. This makes the majority of these titles out of date within the blink of an eye. Scott’s book is one of the best attempts at explaining how to operate in the current climate, rather than rehashing the technology at a business’s disposal. He remarks that this is an era of revolution and businesses that don’t react in the appropriate manner are in danger of being made obsolete in short order.

Real-Time Marketing & PR is a quick read, a quality that is perfect for a book that believes speed is an essential business skill in today’s marketplace. Scott’s strategies emphasize constant and (where possible) instant contact with one’s customers. The customer is the focal point and executives will want to pay particular attention to the case studies Scott provides. The instances where a business takes the wrong action are often more informative than those where the company executes its strategy well.

Leaders of small businesses should put Real-Time Marketing & PR on their reading list. Scott gives examples that demonstrate why a small business’s size can be its best asset in outmaneuvering larger competition. In a business era where the ability to adapt can be the reason for survival, Scott’s book does a great job of giving executives the essential knowledge to gain these skills.

To learn more about this and other great business book summaries, visit Soundview online at Summary.com.

Three Great NEW Soundview Summaries

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Subscribers to Soundview Executive Book Summaries already received some great news this week, so I thought I’d share it with everyone else. There are three brand new summaries now available for download in any of Soundview’s eight digital formats. If you’re an iPad user (or iPad2 for that matter), make this the month that you check out Soundview’s new Smart Summary format. It’s the first business book summary format designed specifically for the iPad and other tablet devices.

Here are the new releases:

Real-Time Marketing and PR by David Meerman Scott: In this eye-opening follow-up to The New Rules of Marketing and PR, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps in this executive book summary of Real-Time Marketing and PR.

You Already Know How to Be Great by Alan Fine: This executive book summary of You Already Know How to Be Great offers a bold new approach to performance by one of the top coaches in the country. Alan Fine, an accomplished tennis, golf, and executive coach and a renowned authority on peak performance, has found the biggest obstacle to improved performance isn’t not knowing what to do; it’s not doing what you already know. Fine reveals his simple and proven approach to achieving breakthrough performance through an amazing process called G.R.O.W. (Goal, Reality, Options, Way Forward).

The New Leader’s 100-Day Action Plan by George B. Bradt, Jorge E. Pedraza, Jayme A. Check: Moving into a new leadership position is one of the toughest challenges an executive can face. Whether you’re a veteran leader taking over a new organization or a novice moving into your first leadership role, this practical guide will help you manage your leadership transition so you can take charge, build your team, and deliver results. This executive book summary of the second edition of The New Leader’s 100-Day Action Plan presents proven solutions and cutting-edge techniques for getting started successfully in your new role.

For more information on these great new summaries, visit Soundview online at Summary.com.