A Complex Take on the Need for Chaos

ANTIFRAGILE

How can the world deal with the highly improbable, high-impact “black swan” events that philosopher Nassim Nicholas Taleb described in his bestseller The Black Swan? The answer comes in Taleb’s new book, Antifragile, a complex, learned, irreverent, mind-bending masterwork that just may have the longevity of the works of his favorite ancient philosophers.

Traditionally, Taleb writes, the world is divided into elements that are fragile — that will be weakened or harmed by volatility, disorder and stress — and elements that are robust — those elements that can resist such volatility and stress. According to Taleb, no such dichotomy exists — at least not, as he explains, for “what is living and organic (or complex), say, the human body, and what is inert, say, a physical object like the stapler on your desk.”

Instead, items can be classified under a triad of designations: Fragile, Robust and Antifragile. The difference between robustness and antifragility is surprisingly simple: Something robust resists “volatility, randomness, disorder and stressors” and stays the same, he writes. A robust house does not crumble because of an earthquake. Something antifragile, on the other hand, actually becomes better and stronger as a result of volatility and stressors. Taleb shows how nature is antifragile with a simple example: If you trim a tree, it grows back bigger and stronger branches. Cutting the branches helps.

The evolution of the planet and its living organisms is itself a case of antifragility. As the planet undergoes stresses, it adapts and improves. The weakest of a species eventually disappear, leading to a stronger, less fragile species. “Even when there is extinction of an entire species after some extreme event, no big deal, it is part of the game,” Taleb writes. “This is still evolution at work, as those species that survive are fittest and take over from the lost dinosaurs — evolution is not about a species, but at the service of the whole of nature.”

At the Service of the Whole

While nature benefits from volatility, shocks and extreme events, that doesn’t make the dinosaurs any happier, and therein lies one of the challenges of antifragility. As Taleb explains, “Had the Titanic not had that famous accident, as fatal as it was, we would have kept building larger and larger ocean liners, and the next disaster would have been even more tragic,” he writes. “So the people who perished were sacrificed for the greater good; they unarguably saved more lives than were lost.”

Antifragility does not mean that only good things happen as a result of stress or shock; it does mean that the overall benefit or gain of the event outweighs its negative impact. The sinking of the Titanic was indeed a disaster but, in the long run, as Taleb noted above, it saved more lives than it lost. “The story of the Titanic illustrates the difference between gains for the system and harm to some of its individual parts,” he writes. Ships are fragile, but transatlantic shipping is antifragile.

Making Things Worse

The antifragile has in the past gone completely unnoticed. As a result, those who would fix the problems of the world, writes Taleb, have concentrated on making the fragile more robust. Unfortunately, these “fragilistas,” as he calls them, operate with no appreciation or awareness of the random unpredictable black swan events and in complete ignorance of the realization of the vital positive role that volatility and stressors play. Fragilistas are further handicapped by the fact that they misinterpret the past and, based on erroneous thinking, try to predict the unpredictable. For example, consider the 18th-century doctors of George Washington who tried to treat his illness through bloodletting, thus in fact hastening his death. In this and other cases, the fragilistas are making things more fragile. Much of Taleb’s work describes the myriad reasons for the failure of the fragilistas — and the impact of such failure.

So how should we proceed? Taleb recommends the barbell strategy, which can be described as a strategy of maximum riskiness and maximum safety at the same time, “without the corruption of the middle.” As Taleb writes, “antifragility is the combination of aggressiveness plus paranoia — clip your downside, protect yourself from extreme harm, and let the upside, the positive Black Swans, take care of itself.”

The Importance of Legal Literacy to Your Business

“In a monumental verdict, a jury recently awarded Apple $1.05 billion dollars in damages, determining that Samsung copied the technology used on the iPhone and iPad. Christian Louboutin did not make out as well in its case against Yves St. Laurent. Despite having applied for a trademark for their brand-defining red-soled shoes, the court found that Louboutin could not impede the creativity of other designers and granted Yves St. Laurent the right to copy the well-known fashion statement. From smart phones to high heels, song lyrics to Spider-Man, possessing copyrights, patents and trademarks is the first line of self-defense, as well as highly lucrative.” Alexandre Montagu

Does your company have trademarked or copyrighted products, or are you using designs or technologies that may overlap those of other companies? Then intellectual property is a topic that you ignore at your own risk.

In Montagu’s new book, Intellectual Property, he looks at the dangers and opportunities inherent in this complex arena. Among the major areas that he investigates are:

  • Protecting your brand online – this includes domain name strategy, cybersquatting, fraud and impersonation online.
  • Online copyright infringement – this includes areas like piracy, peer-to-peer sharing and policing piracy online.
  • Indentifying, protecting and monetizing your intellectual property, especially in the industries of fashion, art, music and entertainment.
  • The next step in national security – this involves the well-publicized topic of cyber warfare and cyber attacks on corporations.

In our next Soundview Live webinar, Money and Power in a New Era, Alexandre Montagu will explore the pitfalls of being caught unaware of Intellectual Property law. “Whether it’s the trade secrets of a hedge fund’s algorithms, the copyrights or patents underlying the smart phone, the trademarks that protect well-known brands, intellectual property bastes the modern economy,” he says. Through fascinating anecdotes and compelling court cases, Montagu brings home just how important legal literacy can be for your business.

A Captivating View of An Economic Tiger

WHAT CHINESE WANT

A CAPTIVATING VIEW OF AN ECONOMIC TIGER

What Chinese Want is an exhaustive and revealing exploration of the Chinese people — and more specifically the different cultural, political and economic forces that shape their behaviors both as business leaders and consumers. Author Tom Doctoroff, who has lived and worked for 14 years in China as the regional CEO of the J. Walter Thompson agency, helps Western readers better understand this paradoxical nation of state planners and entrepreneurial billionaires.

Regimentation and Ambition

The paradox of regimentation and ambition is reflected in the Chinese people themselves. “On one hand, the Chinese are cautious and self-protective. They are rule-bound, fixated with order, tentative in implementing change, obsessed with preserving face, understated in expressing opinions, and supremely hierarchical,” Doctoroff writes. “On the other hand, they are ambitious and like to boldly project status, as evidenced by an obsession with luxury brands as tools of advancement.” This “unifying Confucian conflict” between regimentation and ambition, self-protection and status projection, fear and confidence, leads to the philosophical driving force that keeps the nation moving forward, Doctoroff writes. In short, he explains, the Chinese “want to succeed by mastering convention.” Maintaining stability is how you win. This overriding attitude leads to three timeless truths for the Chinese. First, everything is interconnected — which means that harmony rules. Second, chaos is evil and the only good is stability. And finally, the family, not the individual, is the basic productive unit of society. The Chinese, Doctoroff writes, are fiercely anti-individualistic.

The Rules of Entrepreneurial Success

Doctoroff introduces readers to two entrepreneurs that illustrate the potential of Chinese business despite the seeming constraints of the Chinese culture. Cai Hua is the founder of Always, China’s most extensive field marketing operation. Ding Shizhong is the founder of Anta, China’s largest sports shoe and apparel manufacturer. “Between 2000 and 2010, both Always and Anta emerged from practically nowhere to dominate their domains,” Doctoroff writes. How did they achieve such success? According to Doctoroff, their strategies and the leadership styles of their founders are quintessentially Chinese. For both men, scale is important; both have built enormous well-oiled networks. Scale prevents chaos — and begets security, Doctoroff explains.

Also, neither Anta nor Always have any interest in going global. However, they are very interested in learning from abroad to acquire a competitive advantage. Likewise, Anta and Always don’t want to create the breakthrough innovation of the future; they prefer incremental progress. Both companies are led by men who may be physically unimposing and softspoken, but who rule with an iron fist.

A Vast Array of Topics

Building on the cultural underpinnings that he has brilliantly laid out, Doctoroff proceeds to cover a startling and fascinating variety of business-related topics. For example, he offers rules for fostering innovation in a risk-adverse society. These rules include, among others, dramatizing the vision and offering creativity training. He explains the continuing tolerance of piracy, stemming partly from a disdain for the ideal of individual rights reflected in the concept of intellectual property. He reveals the cultural challenges behind the unexpected failure of Barbie in China through the words of his 14-year-old neighbor: “She’s so obvious.” Hello Kitty, cute and understated, is much more appealing to Chinese girls.

Tiger moms, branding in China, the societal implications of an earthquake, a tragic scandal involving tainted milk that killed six children and the ways that China sees the United States are just a sample of the topics covered in What Chinese Want. Doctoroff ends this fascinating and important book by dispelling some of the myths about China. For example, China will not be the dominant superpower of the 21st Century. China will be an economic superpower, but it cannot captivate the hearts and minds of the globe as America has. In Doctoroff’s words, “there will be more than one tiger on the mountain.”

A Holiday Gift: Three Great Business Book Summaries

As we approach the last leg of the mad dash toward the holiday season, many people are looking forward to a few well-earned days away from the office. Please notice I didn’t write “days off” because today’s marketplace forces executives to stay plugged-in even when their office lights are off. Time away from the office is a great time to catch up on the latest insights from today’s best business authors. To that end, Soundview Executive Book Summaries has three new releases that should help executives prepare for a prosperous new year.

by Laurie Bassi, et. al.

Good Company by Laurie Bassi, Ed Frauenheim and Dan McMurrer with Larry Costello. Laurie Bassi and her co-authors show that despite the dispiriting headlines, we are entering what they coin the “Worthiness Era.” And in it, the good guys are poised to win. Across the globe, people are choosing the companies in their lives in the same way they choose the guests they invite into their homes. They are demanding that companies be “good company.” The authors created the Good Company Index to look at Fortune 100 companies’ records as employers, sellers and stewards of society and the planet. The results are clear: worthiness pays off.

 

 

by Marcus Buckingham

StandOut by Marcus Buckingham. StandOut introduces the next-generation strengths assessment from Marcus Buckingham, co-author of Now, Discover Your Strengths. The StandOut assessment unveils your two key strength roles and shows you how to find your edge and win at work. Whether you’re an individual who wants to find your edge, a manager trying to fully understand the strengths of your team, or a leader in an organization looking to stay on the cutting edge of the strengths movement, you need StandOut.

 

 

 

by Craig Wasserman and Doug Katz

The Invisible Spotlight by Craig Wasserman and Doug Katz. Based on four decades of experience as management consultants, Wasserman and Katz make a compelling argument that all managers work in the heat of an invisible spotlight where their every word and deed are scrutinized by employees. Remarkably, most executives are unaware of this reality. The authors tell illuminating stories from the trenches about management successes and misadventures that offer a fresh, practical perspective on building sound management relationships.

 

 

 

In addition to this trio of titles, Soundview is providing a fantastic holiday offer. For a limited time, if you purchase one gift subscription to Soundview Executive Book Summaries, you will receive a second gift subscription FREE! Take advantage of this limited-time offer to reward a great client or show your appreciation for a helpful colleague. Click here to get your gift subscriptions while the offer lasts and to see full offer details!

For more information on the latest business books, visit Soundview’s Web site, Summary.com.

What You’ve Been Missing …

Have you heard recent editions of Soundview’s Author Insight Series? If not, you missed some great conversations with today’s best business authors. Each month, Soundview features downloadable interviews with an array of best-selling business authors. These 10-minute audio clips make a great companion to Soundview’s 30 Best Business Books summaries. If you’re a Soundview subscriber, now is a great time to catch up on what you’ve been missing. Here’s a sampling of some of the most memorable quotes from recent guests:

“Clearly you want to know what your core competencies are but if you stick solely to what those competencies are, it’s like driving by only looking in the rearview mirror.” – Stephen Wunker, author of Capturing New Markets.

“The dialogue around innovation has been way too skewed toward differentiation, as if that were the only problem to solve and the answer to all problems, which just isn’t true.” – Geoffrey A. Moore, author of Escape Velocity.

“If you don’t believe in the messenger, you won’t believe the message.” – Jim Kouzes, co-author (with Barry Posner) of Credibility.

“Part of the curse of knowledge [carried by] senior executives is that they will be deeply familiar with ‘the numbers,’ but the numbers just won’t resonate with the rest of the organization.” – Colin Price, co-author (with Scott Keller) of Beyond Performance.

“We have it in our heads that technology distances people … I completely disagree. I think that things like e-mail and Twitter and Facebook have enabled me to have many, many more relationships all over the world.” – Guy Kawasaki, author of Enchantment.

You can hear more from the best business authors by visiting Soundview’s Web site, Summary.com.