Review: #AskGaryVee by Gary Vaynerchuk

#AskGaryVeeGary Vaynerchuk is the prototypical social-media business success. The son of a wine shop owner, Vaynerchuk started a video blog called Wine Library TV — a quirky discussion about wine by a young man who loved the Jets and spoke about which wines fit best with Lucky Charms. Ten years later, Vaynerchuk is a highly successful social-media entrepreneur and, through his firm VaynerMedia, a sought-after consultant advising Fortune 500 companies. He is also a New York Times best-selling author. And since 2014, he is the host of #AskGaryVee, another YouTube show that, this time, is focused on helping his listeners succeed as entrepreneurs.

He brings that same mandate to his latest book, #AskGaryVee. Based on questions from his viewers, #AskGaryVee is a highly valuable primer on what works in social-media entrepreneurialism and in entrepreneurialism in general. For example, his advice to worry about the top line and not the bottom line when building a business (which aligns with his advice to solopreneurs that “cash is oxygen”) is compelling given Vaynerchuk’s meteoric rise to riches.

Of course, Vaynerchuk is first and foremost a social-media expert, and his concise overview of all the important social-media platforms that exist today is alone worth the price of the book. Another typically illuminating chapter is entitled “Content and Context,” in which he answers questions related to building compelling content and gaining exposure for that content.

For example, one viewer asked him how to get people to engage in a new and small channel. The answer: quality and hustle. “That’s all you can do: put out great content, engage with your tiny audience, and go out and try to get exposure for your content by collaborating or getting press or guest posting on someone else’s platform,” he writes. Many of the questions are quite specific. One viewer asks, for example, if he should avoid doing podcasts or videos because he has an accent. Vaynerchuk points to Google co-founder Sergey Brin and replies that accents should not stop the questioner (adding that if he doesn’t get an audience, it isn’t because of the accent). Another questioner asks whether short or long videos are better; Vaynerchuk answers that it doesn’t matter. He himself broke the commonly accepted “shorter-is-better” rule when he launched WLTV, which consisted of 40-minute videos.

Every chapter in #AskGaryVee is filled with this type of clear-cut, specific advice generated by the questions from his fans.

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Book Review: The Thank You Economy

by Gary Vaynerchuk

Upon picking up the Soundview Executive Book Summary of author and entrepreneur Gary Vaynerchuk’s book The Thank You Economy, one concept should leap out at readers. Vaynerchuk wants you to provide one-on-one attention to your company’s entire customer base. This sounds like a considerable challenge to companies whose customers number in the thousands or tens of thousands. The fact that he believes social media is the tool with which to accomplish the task may do little to lighten the burden of this challenge to the reader. However, as the audiences who attend his speeches would likely report, Vaynerchuk is quite persuasive in getting his point across.

The Thank You Economy isn’t a social media primer, for those readers fearing another business book that spends half its pages going over well-tread ground. Instead, Vaynerchuk uses a fascinating array of examples from companies of all sizes to demonstrate the right (and, in some cases, wrong) way to use social media to connect with customers. He also devotes a section of the book to the importance of building a social culture within the organization, a process that begins with executives. Decision-makers quickly realize that Vaynerchuk is arguing the critical importance of connecting with customers is not a responsibility to be passed down the line.

The word to which Vaynerchuk returns time and again in his book is “opportunity.” While he may be referring to social media as the opportunity your business can’t afford to miss, there are those who would point to his book as an opportunity for advancement unto itself. For that, Vaynerchuk certainly deserves a thank-you of his own.

To get your copy of the Soundview Executive Book Summary of The Thank You Economy visit Soundview’s Web site Summary.com.

Business Learning in Bloom with Three New Summaries

If you check your calendar today, you’ll notice that the first quarter of 2012 is rapidly coming to a close. How are you progressing on your personal and professional goals for the year? What about your people? Are your interactions with them leading to increased success for both sides? With spring upon us, it’s time to do what’s necessary to help your ambitions begin to bloom. To that end, here are three great new Soundview Executive Book Summaries to help your business development efforts:

 

by John C. Maxwell

The 5 Levels of Leadership by John C. Maxwell: The concept of 5 levels of leadership is one that John C. Maxwell has taught all over the world. The levels represent stages in leadership development starting with being the boss who people follow because you have been appointed as their leader, to reaching the pinnacle of leadership, when you are followed because of who you are and what you represent. In The 5 Levels of Leadership, you will learn how to master the ability to inspire people and achieve results. Maxwell details each level of leadership and provides a clear path to reach the next.

 

 

 

 

by Harrison Monarth

360 Degrees of Influence by Harrison Monarth: The best leaders influence those who are below and above them, as well as people external to the organization, such as customers and partners. In 360 Degrees of Influence, Harrison Monarth provides advice on how to gain the trust and respect of those around you and how to expand your influence well beyond your immediate environment. Providing valuable insight into human emotion and behavior, Monarth reveals the secrets to knowing what people are thinking and feeling — maybe better than they do.

 

 

 

 

by Gary Vaynerchuk

The Thank You Economy by Gary Vaynerchuk: Gary Vaynerchuk’s Thank You Economy principles are about the way we communicate, the way we buy and sell, and the way businesses and consumers interact online and offline. Companies and brands are now competing on a whole new level in an entirely new business era. The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.

To get your copies of these summaries in all of Soundview’s digital formats, visit Soundview’s Web site Summary.com.