How Companies Can Overcome the Pitfalls of Globalization

Global Vision by Robert Salomon

In an increasingly interconnected world, managers frequently turn to global markets as a means of achieving profitability and growth targets despite accumulating evidence that globalizing is fraught with risk. In the last 20 years alone, high-profile companies like Tesco, IKEA, AES and Walmart (among others) have been hobbled by globalization.

Global Vision offers a lens through which to view globalization in a new and compelling way, helping managers understand the risks associated with globalization while equipping them with the necessary tools to overcome those risks. Author Robert Salomon defines country institutions across political, economic and cultural dimensions and demonstrates how to measure them so that managers can estimate the risks that institutional differences pose to global companies. Global Vision will help unlock the mysteries of globalization using a framework and a tool –– Global Acumen –– that managers can immediately apply to successfully navigate globalization’s institutional hazards.

• How to assess institutional distance.
• How to make better-informed, smarter globalization decisions.
• How to select the appropriate mode of entry into foreign markets.
• How to optimally structure your global operations.