Webinar 11/2: How to Think Like the Customer

How to Think Like the Customer

Date: Wednesday, November 2nd
Time: 12:00 PM ET
Speaker: Stephen Wunker

Register here!

Successful innovation doesn’t begin with a brainstorming session—it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need.

In this Soundview Live webinar, How to Think Like the Customer, Stephen Wunker presents a simple concept that can remake how companies approach their markets and guide them through the innovation process.

What You’ll Learn:

  • How to gather valuable customer insights
  • How to turn those insights into new product ideas
  • How to test and iterate until you find success