Our guest blogger today is Simon Tyler, author of The Impact Code.
Much has been written about leadership and impact. Corporate impact, specifically, is a term which seems to have a lot of style, but often very little substance. You are advised to change your appearance, use the right body language and so on.
But here’s the crux: without wisdom, without purpose and authentic intention, irrespective of dramatic style upgrades, your impact is rendered impotent and empty. True leaders and innovators – Mahatma Gandhi, Martin Luther-King, Winston Churchill, Steve Jobs – are considered ‘great’ due to their passion, and their belief in their purpose. People wanted to follow them and their ideas.
Without a sense of what motivates and inspires you, a new suit or different haircut will do little to improve your leadership potential. The Impact Code challenges you from the outset to examine your purpose as the first step towards creating a powerful positive impact on the world and those around you.
How often have you asked yourself:
“What am I passionate about?”
“What do I stand for?”
“What would I like people to say about me, and what I have done?”
… and actually written down your immediate responses?
Your current leadership impact is revealed in the answers to these core questions. It tells a story to those around you, making a statement about who you are and how you go about your journey. It’s about how you create lasting and meaningful impact.
In my role as coach and mentor, I observe senior managers and directors, every one of them leaders, in that they have willing followers, but only a few demonstrating executive presence.
I have identified five interlinked channels for executive presence. The consistency with which it is delivered, makes the impact more potent.
In The Impact Code I refer to these as The Five Aspects of Leadership Impact, and I will discuss them at the Soundview Live webinar on August 20th.
- Visual impact
- Verbal impact
- Your leadership footprint
In practice, all five aspects are in play much of the time. Becoming mindful of how you use the aspects of impact prepares you to enhance both the strength and consistency of your message.
During the webinar I will discuss a leader’s impact journey. Powerful, authentic leadership can be identified by four escalating outcomes:
Attraction – People are attracted to you and to your ideas. They may, or may not, be able to explain why, but they gravitate towards you in a room and are eager to hear what you have to say.
Appetite – Your connection with individuals amplifies their initial attraction; they are now actively aware of their interest in your ideas, your team, your company, and they want more.
Advocacy – People are deeply and passionately aware of your ideas and motivated to advocate them to others – they support your cause verbally, they discuss it with peers, creating a buzz around you and your vision.
Action – Your passion and leadership create a palpable and obvious response in others. They take new, inspired action, and do something directly as a result of their involvement with you. You create change through the actions of others. Your impact is spreading more widely and is not restricted to the people you meet in person.
During the webinar I will help you notice positive and impactful perceptions of yourself and your work, not only in a business setting, but in other areas of life too. Heightening your self-awareness, becoming more deliberate, will enhance your impact and accelerate the pace of the change and also bring many of the material, emotional and spiritual rewards you seek.
Join us on August 20th for our webinar with Simon Tyler: 50 Ways to Enhance Your Presence and Impact at Work.