The Untouchable Goal

One of my favorite Twitter feeds to keep tabs on belongs to our friend Marshall Goldsmith. Take a peek for yourself by clicking this link. He lives up to his reputation as one of the premiere coaches in business by providing daily insights and what I like to call “mini motivators.” I found myself thinking a little bit about a statement he put up today about the psychological perception of achieving a goal.

The original Twitter post said, “We think that achieving a goal will make us happy, ignoring the fact the goal line always moves slightly beyond reach.” Be honest. Do you feel this way from time to time? It’s no coincidence that Goldsmith concludes this thought with a link to his book Mojo: How to Get It, How to Keep It, How to Get It Back if You Lose It. Throughout this book, Goldsmith takes a different perspective on motivation and reward. There are some that theorize that successful people are driven by a state of perpetual hunger. It’s based on the notion that there is always a new mountain to conquer and successful people never rest on their accomplishments. Goldsmith’s Twitter post reinforces an idea he discusses in Mojo that searching for fulfillment solely based on achieving a goal can lead to the endless pursuit of the unachievable.

Would you like to know what Goldsmith really believes is the secret to Mojo? Check out Soundview’s summary of Mojo to learn more about what drives people to success and fulfillment. Also, if you’re adding Marshall to your “following” list on Twitter, why not add Soundview, as well? It’s a great way to stay up-to-date on new blog posts, E-Book news and the latest events at

July’s Must-Read Titles Now Available!

While tuning in to the evening news last night (yes, some of us still occasionally watch news on television), I saw a statistic that 2010 is the warmest year since 1880. For those of us who have been dealing with the heat this summer, there’s something to be said for staying indoors and enjoying a good book summary. Fortunately enough, Soundview has three great new summaries now available to help boost your skills and advance your business goals.

We start off with Spark: How Old-Fashioned Values Drive a Twenty-First-Century Corporation by Frank Koller. This title tells the interesting story of Lincoln Electric, a company whose “guaranteed continuous employment” policy is revolutionary in modern business. How does the policy work? What can your business learn from it? Check out the summary and find out.

Our trio of new summaries continues with a book from Marshall Goldsmith, a long-time favorite of Soundview subscribers. After altering the landscape with his classic best-seller What Got You Here Won’t Get You There, Goldsmith turns his insight to motivation with Mojo: How to Get It, How to Keep It, How to Get It Back If You Lose It. Goldsmith’s points will help you keep your torch burning bright while others’ waver and go dim.

Continuing on with subscriber favorites, the last of our three new summaries comes from John Maxwell. In The 21 Indispensable Qualities of a Leader, Maxwell reveals the unique mindset and actions that can transform you into a better, more effective leader. Follow these tips and make yourself indispensable in the process.

To learn more about these great new summaries, visit Soundview online at

Making the Most of Your Mojo

Be honest … how many times each day do you check up on the folks you follow on Twitter? I’ve admitted before in this blog that I’m a bit slow to adapt when it comes to any technology or social media trend. The other Soundview editors and I tease one another about walking down the hall to relay information. “Walking? Jeez, couldn’t you just tweet your question to me?” Still, even I find myself taking a few peeks during the day to see what some of @Soundview’s friends are up to on Twitter.

Lately, I’ve made it a point to check in with Marshall Goldsmith (@coachgoldsmith) at least twice per day. Here at Soundview, we’re very excited about the upcoming release of Goldsmith’s new book Mojo: How to Get It, How to Keep It, How to Get It Back if You Lose It. Goldsmith has been a consistent favorite of Soundview subscribers and we’ve covered many of his works over his very successful career.

We’re delighted to say that we’ll be working with Goldsmith again in our next edition of Soundview Live. In our interactive Web event, Goldsmith will delve into the drivers behind mojo. It’s the emotions and decision making that occurs when one feels as though everything is on a roll. It’s a vital component of business and life. As we continue to press forward into economic recovery, some of the best opportunities will be taken by those who have the mojo to know their moment and seize it.

Take a look at what Goldsmith himself tweeted about mojo yesterday, “Mojo is vital for happiness and meaning because it is about loving what you do and showing it.”

I can hardly wait for our event. Soundview Live featuring Marshall Goldsmith will go live on Friday, February 5th, 2010 at Noon (eastern). For more information, visit us by clicking this link. Remember, if you’re a Soundview subscriber, this event is FREE to attend.