New Executive Summary: MOVE by Patty Azzarello

Move-thumbToo many new initiatives lose drive and direction before they finish. At the beginning, when a team first commits to implementing a new strategy, there is a great energy and enthusiasm — driven by the allure of the end goal. But then comes the long, dangerous part in “The Middle,” where everything needs to get done, obstacles inevitably spring up, and people feel a strong temptation to revert to the old ways. MOVE explains how to keep your team focused, motivated and resilient enough to push through the unavoidable, chronic challenges that derail most change initiatives. Some of the most recognizable brands in the world use the MOVE methodology to ensure their change strategies don’t stall. Business transformation expert Patty Azzarello explains the four components of a prosperous business transformation and exactly what it takes to keep everyone moving the new strategy forward. The MOVE Model will help you make sure that everyone stays engaged, maintains momentum, and that your initiatives succeed.

IN THIS SUMMARY, YOU WILL LEARN:

• The key elements in an execution plan that guarantee accountability and momentum.
• Empowering tools for transforming the team you have into the team you need.
• A powerful new way to think about leading and communicating to genuinely engage people throughout the implementation.
• Using communication to produce results and build trust

Follow-Up Q&A with Best-Selling Author, Patty Azzarello

Image result for patty azzarello moveOn Thursday, March 2nd, Soundview hosted a webinar with Patty Azzarello, author of Move: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks, and Stalls.

Patty was kind enough to provide further insights on executing strategy:


Join us for our next Soundview Live webinar on Thursday, March 9th, How to Become the Person Others Follow, with author and speaker, Joshua Spodek. Click here to register.


 

Q: Can you describe the tools used to address the details revealed in the conversations that represent major influencers to the conversation and that need to be shared globally.

A: What needs to be shared globally? More than you think!

We all have a tendency to take for granted what we know ourselves. It is not interesting to us because we already know it. 

It is a valuable and important habit to keep track of the things you are learning and seeing when you have conversations with colleagues, customers, management, media, sales and service people, headquarters people. We are all global employees. When we are learning something we need to always keep in mind our global counterparts and make an effort to share our information with them.

When I was running sales and marketing for a global business unit, every day someone in my headquarters organization would come to me for approval of a plan. My first question would always be, “what did the people in Europe and Asia say about this?”. I asked this question of someone in my organization almost every day for more than a year. Get in the habit of listening on purpose and sharing information on purpose. Share more than you personally think is interesting. And remember not to only share information globally, also make an effort to create genuine rapport and conversation with your global counterparts.