Discover the 12 Levers of Success

Primary GreatnessFrom Stephen R. Covey — the late, legendary author of The 7 Habits of Highly Effective People — a new set of rules for achieving a happy and fulfilling life of primary greatness. Many of us are hurting. We have chronic problems, dissatisfactions and disappointments. The idea of living a “great life” seems a distant dream.Too often, however, we have the wrong idea of what a great life is. Stephen R. Covey believed there were only two ways to live: a life of primary greatness or a life of secondary greatness. Through his classic books and seminars, he taught that the intrinsic rewards of primary greatness — integrity, responsibility and meaningful contribution — far outweigh the superficial rewards of secondary greatness — money, popularity and the self-absorbed, pleasure-ridden life that some people consider “success.”

In Primary Greatness, a posthumous work, Covey lays out the 12 levers of success that will lead to a life of primary greatness: Integrity, Contribution, Priority, Sacrifice, Service, Responsibility, Loyalty, Reciprocity, Diversity, Learning, Teaching and Renewal. For the first time, Covey defines each of these 12 qualities and how they provide the leverage to make your daily life truly “great.”

IN THIS SUMMARY, YOU WILL LEARN:
• The key differences between primary and secondary greatness.
• Why principles ultimately govern values.
• The four human endowments that help us align ourselves to principles.
• The most important features of the 12 key principles, or levers.