How Hackers, Innovators, and Icons Accelerate Success

shortcutsbookshaneHow do some startups go from zero to billions in mere months? How did Alexander the Great, YouTube tycoon Michelle Phan and Tonight Show host Jimmy Fallon climb to the top in less time than it takes most of us to get a promotion? What do high-growth businesses, world-class heart surgeons and underdog marketers do in common to beat the norm?

In Smartcuts, entrepreneur and journalist Shane Snow reveals that, one way or another, they do it like computer hackers. They employ what psychologists call “lateral thinking” to rethink the convention and break “rules” that aren’t rules. Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one. From SpaceX to the Cuban Revolution, from Ferrari to Skrillex, Smartcuts is a narrative adventure that busts old myths about success and shows how innovators and icons do the incredible by working smarter — and how perhaps the rest of us can, too.

• The importance of lateral thinking for disruptive innovation.
• How to catch waves and capitalize on momentum in business.
• How to find the right mentors and become a superconnector.
• Why it’s easier to gain support for big causes than for incremental progress.