Don‘t Leave Home Without Them

In Frances Cole Jones’ book How to Wow, she include a set of techniques that every business person should know and use every day.

1. Three elements of Face-to-Face Communication – 7% words, 38% tone of voice and 55% body language.
2. The Power of Story Telling – speak from your own experience while acknowledging your listener’s situation.
3. My Name is Bond – say your name with such panache that the listener will remember it.
4. Avoid Useless Modifiers – use descriptive words instead of empty modifiers.
5. The All-Important Diaphragm – speak from your diaphragm to give your voice more authority.
6. Persuasive Words – the number one word is “You.” Focus your communication on the listener. Also: Money, Save, New, Results, Health, Easy, Safety, Love, Discover, Proven and Guarantee.
7. What to Wear – from your clothes, to your shoes, to your watch, it’s all important to consider.
8. Nerves – the nerves in your neck affect your nervousness. Bend over and let your head hang free, and your nervousness will dissipate.
9. Listen Up – it’s not hearing, or waiting to talk, or zoning out because you think you already know what they’re going to say. Instead, listen to find out.
10. More Isn’t Better, Better Is Better – concise is often the best.
11. Because, because… – you need to fill in your listening on the “because”, not just give them the solutions.
12. Entrances and Exits – be aware of the entrance into a situation and the exit from it, the technology guy with your microphone, and bus person with the glass of water. It all matters.
13. Two is One, and One is None – have extra of the things you need to communicate, to avoid Murphy’s Law.

This is just the tip of the iceberg of the hands-on tips and techniques that Jones has collected over her years of communicating with others. We will be tapping into her vast knowledge of personal communication through our upcoming Soundview Live webinar Proven Strategies for Selling Yourself in Any Situation on January 6th. Register today and mark your calendar. It will be well worth an hour of your time.

Let’s Stop Meeting Like This – Please!

What would happen if you made all of your meetings voluntary? Eric Lindblad, vice president and general manager of Boeing’s 747 program did just that. There are no mandatory meetings on Eric’s watch. He wanted people to be there not because of threats or politics but because they wanted to be there.

You may be like Eric, feeling that too many of the meetings you lead are time-wasting, energy-sapping affairs. Most may seem like useless gatherings endured at the expense of your “real work” – meetings that sabotage your organization’s goals and product while wasting human capital.

If this is the case then you’ll want to sign up for our upcoming webinar with Dick and Emily Axelrod. They have the answers for those of us who are frustrated with our present meeting strategy. In this webinar you’ll learn how to:

• Transform meetings into productive work experiences.
• Identify the habits that work for and against energy-producing, time-valued meetings.
• Identify the critical choices that meeting designers, leaders, and contributors make that transform meetings.
• Create a meeting environment where everyone puts their paddle in the water.

Join us on December 16th for Tools to Save Time and Get Things Done and get a head start on reworking your meeting strategy for the New Year. You’ll be happy you joined us when you’re meetings become productive again.

Insight Into the Selling Process

Are you in sales? If so, what would you give to know the secret that top sellers have over second place sellers?

Mike Schultz and John Doerr studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. A new breed of seller-the insight seller-is winning the sale with strong prices and margins even in the face of increasing competition and commoditization.

In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners:

Level 1 “Connect.” Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people.

Level 2 “Convince.” Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options.

Level 3 “Collaborate.” Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team.

If you would like to learn more about the results of their research and the details of their three-level model, join us on December 11th for our Soundview Live webinar: What Sales Winners Do Differently. Start 2015 out strong with these principles at your side, and become a top seller.

Don’t Be Blind-Sided in a Crisis

If your company or community was facing a major crisis, who would you want to coach you through it? Someone with experience in dealing with crises of course. How about someone like Bruce Blythe?

Blythe and Crisis Management Institute offered onsite crisis consultations to more than 200 companies in the aftermath of the September 11 terrorist attacks, as well as for the 1993 World Trade Center bombing, the 1995 Oklahoma City bombing, Hurricanes Andrew and Katrina in 1992 and 2005, corporate and commercial air crashes, an Ecuadorian jungle rescue of kidnap and ransom hostages 2001,a Coca Cola truck/bus crash in Texas that killed 23 school children in 1989, earthquakes in Los Angeles and San Francisco, and multiple workplace shootings.

With that kind of experience, we just had to invite him to share with our subscribers how they can deal effectively with the crises that come up around them. Here is what Bruce promises to provide during our 60 minute webinar: A Manager’s Guide to Crisis Leadership.

• Crisis Response – Blythe places you in a simulation as an unprepared manager blindsided by an active shooter loose in your building.
• Crisis Preparedness – Blythe then guides you and your teams to analyze foreseeable risks, evaluate existing controls, add new ones, test and re-evaluate a realistic Plan.
• Crisis Leadership – Blythe cites examples/case studies to demonstrate what top-notch leaders would say and do during and after a disaster.
• Quick responses with detailed checklists for managing 9 major incidents.
• How to address victim’s families – dos and don’ts for communicating tragic news with empathy and dignity in person and through representatives.
• How to support employees in returning to work and productivity after a disaster or workplace violence.

So gather your team together on December 2nd at 12:00 pm ET and plan a discussion time after the webinar. Subscribers attend for free, but even if you pay the $49 registration fee that’s a great deal for your whole staff to get crisis management training. Bruce will also be taking time at the end of the session to answer your questions.

Amp Up You Sales

In the current competitive and economic market, selling has become more challenging than ever. Customers are overloaded with information, overwhelmed by options, and short on time–so the salesperson who is always responsive and completely focused on value, is the one who will stand out from the crowd and get the sale.

Andy Paul, author of Amp Up Your Sales, shows anyone how to become the trusted sales professional who consistently wins new business. In our upcoming Soundview Live webinar Andy will help you:

• Move Customers to Make Fast& Favorable Decisions
• Deliver the Maximum Value on Each Sales Touch
• Rapidly Build Trust and Credibility
• Protect & Improve Your Profit Margins
• Provide Compelling Reasons to Buy From You
• Compress Buying Cycles with Responsiveness
• Be Clearly Differentiated From Competitors
• Earn More Selling Time With Your Customers

Join us on November 11th for our webinar of the same name, Amp Up Your Sales, and learn how to be the trusted sales professional for your customers.