How to Create Strong Relationships with Consumers

Romancing the Brand. It sounds like the sequel to Romancing the Stone, the movie. But actually it’s a new book by author Tim Halloran. Here is how he begins the book.

“It wasn’t a particularly dramatic moment. The eight women sat around the overflowing table of colored cans and bottles of soft drinks. They has just completed what we call a ‘sorting’ exercise, in which participants arranged soft drink brands in groups based on some organizing principle that they were to develop themselves. I don’t remember how they organized the forty-plus brands that day, but what happened next stuck with me. A petite woman in her late twenties, picked up one of the cans and said to the focus group moderator, ‘I drink eight of these a day. It is always with me, no matter what happens. I was there when my boss gave me my promotion last week. It was at my side two months ago when my cat died. It got me through it. I start and end my day with it. It’s never let me down. I can always count on it. To sum it up, it’s my boyfriend . . . Diet Coke.’”

Wouldn’t we all like to have this kind of loyalty from our customers? They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love.

Halloran reveals what it takes to make consumers fall in love with your brand. Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, he arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful.

We’ve invited Tim Halloran to join us on April 30th to reveal to us How to Create Strong Relationships with Consumers. This Soundview Live webinar with give you the chance to learn first-hand about these emerging marketing tools, and to ask your most challenging questions. Join us for the sequel and bring your popcorn.

The Power of Winning Relationships

Have you been blindsided by a colleague’s words or actions? Are you plagued with the worst of office politics, shifting alliances and silos? Are your results impacted by poor communication or misaligned expectations? Would you like to establish rules of engagement that enhance relationships and accelerate success?

Wouldn’t we all like to have better relationships with those around us? But how do you cultivate strong, successful, fruitful relationships on a consistent basis?

Morag Barrett, author of Cultivate, shows you how to cultivate winning relationships. Cultivate is not a “be nicer” message. Morag bring years of global success and practical insight to transform your working environment. Whether you’re a seasoned leader, or new in the workplace, you’ll see the world of work in a whole new way.

If you would like to learn how to cultivate winning relationships, please join us and Morag on April 23rd for The Power of Winning Relationships, and learn how to increase collaboration & results, how to grow relationships in & outside your workplace, and practical tools to navigate every relationship in your career.

Making a Bigger Impact By Saying Less

What does it mean to be brief? For most of us it means cutting down the time spent to say or do something. But Joe McCormack provides a different definition: Brief = Clear + Compelling / Time. Being brief is not just about time, it’s also about what happens during that time.

Joe McCormack is on a mission to help organizations master the art of the short
story. In an age of shrinking attention spans, non-stop interruptions, floods
of information, the messages business leaders send out are getting lost in a
sea of words.

In our upcoming Soundview Live webinar, Making a Bigger Impact By Saying Less, Joe tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations.

Please consider joining us for our conversation with Joe. It’s guaranteed to be brief!

Keeping Business Simple

Checklists are a modest way to reduce failure, ensure consistency, and safeguard comprehensiveness. We use checklists to do the grocery shopping or to plan a weekend project. What if there was a checklist for running a successful business?

Jim Kerr provides an “executive checklist” for those dealing with the extreme complexities and challenges of the 21st century business world.

  1. Establish Leadership – the foundation for change.
  2. Build Trust – a vital component for enduring achievement.
  3. Strategy Setting – translating vision into action.
  4. Engage Staff – the way to gain support and accelerate success.
  5. Manage Work through Projects – a means to strategic alignment.
  6. Renovate the Business – a way to become “of choice.”
  7. Align Technology – it’s at the core of all we do.
  8. Transform Staff – the people part of enterprise-wide change.
  9. Renew Communications Practices – transparency improves performance.
  10. Reimagine the Organization – the expressway to the future.

To learn more about this checklist, how it works and how to use it, join us for our Soundview Live webinar with Jim Kerr on April 10th, entitled A Guide for Setting Direction & Managing Change. Put this eventon your must-do checklist.

How is Your Leadership “Health”?

Too often, people consider intelligence or experience or other qualities, such as connections and who you know, to be the secret to successful leadership. These qualities are essential, no doubt about it. However, they are just parts of the bigger picture. “Health” is the key word here, and one that many leaders overlook.

There are six forces working against leaders as they seek to move their company’s forward:

  • The speed of change
  • Impermanence
  • Demands for transparency
  • Complexity
  • Intense competition
  • And a new world order of global interconnectedness.

Bob Rosen, author of Grounded, proposes a new approach that’s designed for actual humans who must grapple with the forces of today’s unpredictable world. This new paradigm speaks to our better selves. Based on the author’s Healthy Leader model, it focuses on the six personal dimensions that fuel—and refuel—the world’s top leaders: physical, emotional, intellectual, social, vocational, and spiritual health.

Bob has personally interviewed over 350 CEOs—in 45 countries—in organizations as diverse as Ford, Motorola, Johnson & Johnson, Singapore Airlines, Brinks, Northrop Grumman, Toyota, Citigroup, PepsiCo, ING, and PricewaterhouseCoopers. Bob has distilled his most critical findings into the Healthy Leadership Model, which shows leaders at every level how to further develop six specific dimensions of themselves for greater impact.

If you would like to learn more about how you can bring health into your life and leadership, join us on April 3rd for our Soundview Live webinar How Leaders Stay Grounded, when we will talk with Bob Rosen about what it means to be grounded.