The Wisdom of Oz

Why does the story of Dorothy, the Scarecrow, the Tin Man, and the Cowardly Lion touch us? Like all great entertainment, their journey resonates. We see ourselves in the characters and likewise wish we possessed the power, the brains, the heart, and the courage to make our own dreams come true.

So what are your dreams? What do you want? Is it a promotion? Improving a relationship? Rescuing a child? Finding a new job? Saving a marriage? Getting a degree? Finding the love of your life? Making a difference in your community?

According to Roger Connors and Tom Smith, the answer is personal accountability. In The Wisdom of Oz, they claim that when you unleash the power of personal accountability it will energize you in life-altering ways, giving you a concrete boost that enhances your ability to think, to withstand adversity, to generate confidence, and to increase your own natural emotional, mental, and intellectual strength.

Among the principles they delve into:
• When you can’t control your circumstances, don’t let your circumstances control you.
• Every “breakthrough” requires a “break with.”
• Greater accountability is the most powerful choice you will ever make.

We have invited Roger Connors to join us for our next Soundview Live webinar, to explain how you can unleash the power of personal accountability. Register for Using Personal Accountability to Succeed in Everything You Do today and bring your questions for Roger to answer during the session.

The Reinvention of a City

First rising to greatness as the result of breathtaking innovation, Detroit had generations of booming growth before succumbing to apathy, atrophy, and finally bankruptcy. Now, the city is rising from the ashes and driving sustainable success through an intense focus on reinvention.

Josh Linkner, a Detroit native, entrepreneur and author, brings an insider’s view of this incredible story of grit, determination, and creativity, sharing his perspective on Detroit’s successes and setbacks as a profound example of large-scale organizational and personal transformation.

The Road to Reinvention is Linker’s latest book and he weaves many stories of Detroit’s rebirth into its pages. Within the book he also provides an outline of the 6 elements of your business that are ripe for reinvention:

1. Cannibalize your own product
2. Retool your operation
3. Create vivid experiences
4. Tell a memorable story
5. Overhaul your culture
6. Reimagine your customer

If you would like to reinvent your business, then we invite you to join us on October 16th for our Soundview Live webinar with Josh Linkner: How to Drive Disruption and Accelerate Transformation. Josh will explain how this list of potential reinvention points can be applied to your business.

Leadership Lessons from Pope Francis

On March 20th, 2014 Fortune announced its World’s 50 Greatest Leaders list. At the top of that list was Pope Francis.

Fortune writes “Just over a year ago, a puff of white smoke announced the new spiritual leader of 1.2 billion Roman Catholics around the world. In the brief time since, Francis has electrified the church and attracted legions of non-Catholic admirers by energetically setting a new direction. He has refused to occupy the palatial papal apartments, has washed the feet of a female Muslim prisoner, is driven around Rome in a Ford Focus, and famously asked ‘Who am I to judge?’ with regard to the church’s view of gay members. He created a group of eight cardinals to advise him on reform, which a church historian calls the ‘most important step in the history of the church for the past 10 centuries.’”

How did a man who spent his life laboring in slums far from the Vatican manage to achieve so much so quickly? Jeffrey Krames, author of Lead with Humility, believes the answer lies in his humility–and the simple principles that spring from it.

Krames develops 12 principles of leadership from his observation of Pope Francis’ life and example:

1. Lead with Humility
2. Smell Like Your Flock
3. Who Am I to Judge?
4. Don’t Change – Reinvent
5. Make Inclusion a Top Priority
6. Avoid Insularity
7. Choose Pragmatism over Ideology
8. Employ the Optics of Decision Making
9. Run Your Organization Like a Field Hospital
10. Live on the Frontier
11. Confront Adversity Head-On
12. Pay Attention to Noncustomers

If you would like to learn more about Pope Francis’ example of leadership and how these principles can be applied to the business world, then please join us on October 7th for our Soundview Live webinar: 12 Leadership Lessons from Pope Francis. It is sure to be an interesting conversation.

Purpose as the New Driver of the Economy

In my blog post on October 20th, I looked at a trend we’re seeing in business and business books focusing on purpose as the new driver of businesses and employees.

One book I featured was The Purpose Economy by Aaron Hurst. Aaron has experienced this trend first-hand as he developed into a purpose-driven entrepreneur, eventually launching Taproot, which creates a pathway for millions of professionals and Fortune 500 companies to volunteer for nonprofits.

Aaron introduced three types of purpose:
• Personal Purpose – we find purpose when we do things we love, attempt new challenges, and express our voice to the world.
• Social Purpose – relationships matter to humans. They reinforce our sense of value, require us to engage, and ultimately help us grow.
• Societal Purpose – purpose comes when we do something we believe matters – to others, to society and to ourselves.

If you long for purpose in your work and life, or if you want to engage your company in purpose-driven endeavors, then join us on September 30th as we talk with Aaron Hurst about purpose at our Soundview Live webinar The Purpose Economy.

Harvest the Low-Hanging Fruit

This is the time of the year when the apples are ripe at the orchard near us. I always like to get there early in the season because there are still plenty of apples down low on the branches that are easy to reach and pick. That is so much easier than later in the season when you have to climb a ladder or pick less than the best fruit that others have skipped over.

This is of course where the business term “low-hanging fruit” came from. Most companies have customers and markets that are easy to exploit without a lot of effort, if you know where to look. That’s where Jeremy Eden and Terri Long come in.

Eden and Long have made a business out of helping companies find and harvest their low-hanging fruit, and they recently published a book by this name. We’ve invited the authors to join us for our Soundview Live webinar Eye-Opening Ways to Improve Productivity & Profits, where they will reveal some of their 77 ways to boost productivity and profits. Among the ways they will explain are:

• Put a price tag on everything to stop the waste.
• Value engineer your products to eliminate what your customers won’t pay for.
• Ask, “But do we know that is true?”
• Brainstorm in a new way, to find problems not solutions.
• Stop ignoring your introverts.
• Push work down to the lowest-paid person capable of doing it.
• Take simple and low-tech over sexy and high-tech.
• If you want the money, spend the time.

Join us to hear more about these harvesting methods and many more, and bring your questions for Eden and Long to answer during the webinar. As always, our weekly Soundview Live webinars are free for subscribers. If you subscribe for $99 you’ll have your money back after just two webinars.