Real Solutions for a Troubled Economic System

Philip Kotler is widely acknowledged as the father of modern marketing and the world’s foremost expert on strategic marketing. He was voted the first Leader in Marketing Thought by the American Marketing Association and named The Founder of Modern Marketing Management in the Handbook of Management Thinking.

So why would this marketing guru write a book on capitalism? Here are his reasons in his own words:

First, I want to understand it myself.

Second, I believe capitalism is better than any other system.

Third, I want to examine and propose solutions to each of the fourteen shortcomings that would help make capitalism perform better and benefit more people.

Fourth, many readers want a shorter book on capitalism to get their thinking started.

Fifth, I believe that my background provides an opportunity to develop some special insights into the workings of capitalism.

So what are these fourteen shortcomings that Kotler refers to? Capitalism –

  1. Proposes little or no solution to persisting poverty.
  2. Generates a growing level of income and wealth inequality.
  3. Fails to pay a living wage to billions of workers.
  4. May not provide enough human jobs in the face of growing automation.
  5. Doesn’t charge businesses with the full social costs of their activities.
  6. Exploits the environment and natural resources in the absence of regulation.
  7. Creates business cycles and economic instability.
  8. Emphasizes individualism and self-interest at the expense of community and the commons.
  9. Encourages high consumer debt and leads to a growing financially-driven rather than producer-driven economy,
  10. Lets politicians and business interests collaborate to subvert the economic interests of the majority of citizens.
  11. Favors short-run profit planning over long-run investment planning.
  12. Should have regulations regarding product quality, safety, truth in advertising, and anticompetitive behavior.
  13. Tends to focus narrowly on GDP growth.
  14. Needs to bring social values and happiness into the market equation.

This is quite a list of shortcomings, and yet Kotler believes that capitalism is the best system out there! So what does he offer for solutions to this broken economic system? Join us on April 21st and hear for yourself, as we have invited Philip Kotler to our next Soundview Live webinar, Confronting Capitalism: Real Solutions for a Troubled Economic System. It’s sure to be an exciting and perhaps controversial discussion.

What Is Self-Reliant Leadership

“Self-Reliant Leadership is synonymous with knowing which questions to ask yourself and having the courage to answer them and act.” Jan Rutherford

In Rutherford’s book The Littlest Green Beret, he tells the story of making it in Special Forces in spite of his young age (17) and small stature (5′ 4 1/2″). He teaches that self-reliant leadership requires three mutually supporting concepts:

1. Self-Awareness: Leaders understand their strengths and short-comings and how those traits affect their ability to create willing followers.

2. Selflessness: A leader needs to have a steadfast passion for serving others, and that requires putting others first.

3. Self-Reliance: Leading means being out front and there are more naysayers than supporters when trailblazing. Self-Reliant leaders believe in leading by example to develop followers who have initiative, persistence and determination.

If your goal is to become a self-reliant leader, then you’ll want to join us on April 9th to hear Jan Rutherford tell the stories of how he learned self-reliance as he moved up the ranks in Special Forces. Register for Self-Reliant Leadership: Embracing Adversity as the Crucible to Strengthen Character and Culture today.

Creating Urgency in a Nanosecond Culture

“The only way to ensure your company’s success is to change faster on the inside than the world is changing on the outside.” Jason Jennings

Jennings and his researchers have spent years up close and personal with thousands of organizations around the world—figuring out what makes them successful in both the short and long term. He understands the real challenges that keep more than eleven thousand CEOs, business owners, and executives up at night. And he knows how the best of the best combine speed and growth to deliver five times the average returns to shareholders.

In The High-Speed Company, Jennings reveals the unique practices of businesses that have proven records of urgency and growth. The key distinction is that they’ve created extraordinary cultures with a strong purpose, more trust, and relentless follow-through. These companies burn less energy, beat the competition, and have a lot of fun along the way.

Jennings strategies include:

  • Encouraging employees to make the right moves without hesitation. J.M. Smucker has done this well by creating five guiding principles that employees at every level can apply to faster individual decision making.
  • Doing more to constantly innovate and bring in new customers. Besides spending more than $2 billion on research and development, Procter & Gamble sends its senior executives to the homes of families who use their products in one hundred different countries, to learn their stories and connect with them, gaining fresh insights for new products.
  • Being transparent about management decisions. Sonic Corp. knows this is the best way to drive trust and engagement with both employees and customers.

We’ve invited Jennings to join us on April 2nd for our Soundview Live webinar How to Create Urgency & Growth in a Nanosecond Culture. Please join us for this event and consider inviting your colleagues to listen in as well.

Bringing Romance Back to Business

Yes, you read that title right!

To many of us this is a foreign concept. What do romance and business have to do with each other?

Tim Leberecht thinks they have a lot to do with each other, that romance is essential to a successful business. Leberecht states: “[Business] is an indispensable part of our lives, from the long hours we work to the products and services we buy—and yet business seems divorced from the full expression of our humanity. For many of us, something is missing, something both essential and immeasurable that lets us see the world with fresh eyes every day: romance.”

So first we should define this romance that Leberecht is talking about. In The Business Romantic, Leberecht reveals the power of business to elevate us above mere rationality and self-interest toward deep, passionate exchanges that honor our most complete selves. From strategy to the workplace, from product innovation to branding, customer relationships, and sales, Leberecht presents ten “Rules of Enchantment” that illustrate the value of choosing intimacy over transparency, mystery over clarity, devotion over data, vulnerability over control, delight over satisfaction, and love over liking.

The 10 Rules of Enchantment:
1. Find the Big in the Small
2. Be a Stranger
3. Give More Than You Take
4. Suffer (A Little)
5. Fake It
6. Keep the Mystique
7. Break Up
8. Sail the Ocean
9. Take the Long Way Home
10. Stan Alone, Stand By, Stand Still

If you would like to bring a little romance in to your business, then join us on March 19th to hear the full explanation of these rules of enchantment from Tim Leberecht himself at our Soundview Live webinar, Bringing Romance Back to Business.

Becoming YOUR Best, Not Someone Else’s

Is your company a mediocre company or an exceptional company? Today, the difference between mediocre and great is the difference between success and failure. So what exactly does it take to be exceptional?

No surprisingly, Steve Shallenberger says that business success starts with ourselves – with becoming our best. But he also says that becoming your best is not about comparing yourself to another person. It’s about becoming your best.

In Becoming Your Best: The 12 Principles of Highly Successful Leaders, Shallenberger reveals simple and entertaining ways to harness the power of these 12 principles. You discover how to make communication easier and clearer, live in greater peace and balance, more persuasively lead others with an inspiring vision, and how to embrace change—not fear it.

Shallenberger divides his principles into three thematic sections—Transformational Leadership, Transformational Teams & Relationships, and Transformational Living:

Transformational Leadership
• Be True to Character
• Lead with a Vision
• Manage with a Plan
• Prioritize Your Time

Transformational Teams & Relationships
• Live the Golden Rule in Business and Life
• Build and Maintain Trust
• Be an Effective Communicator
• Innovate Through Imagination

Transformational Living
• Be Accountable
• Apply the Power of Knowledge
• Live in Peace and Balance
• Never Give Up!

If you would like to learn more about these 12 principles, then you’re invited to join our Soundview Live webinar: How the BEST Leaders Ignite Energy and Fuel High Performance. This webinar will be packed with advice, tools, and examples for turning your thoughts into action, motivating yourself and your people, inspiring teams to solve problems creatively, and building the life you’ve always dreamed of.

You can also post questions directly to Steve during the webinar. We hope your will join us on March 10th and begin the journey to becoming your best.