Purpose as the New Driver of the Economy

In my blog post on October 20th, I looked at a trend we’re seeing in business and business books focusing on purpose as the new driver of businesses and employees.

One book I featured was The Purpose Economy by Aaron Hurst. Aaron has experienced this trend first-hand as he developed into a purpose-driven entrepreneur, eventually launching Taproot, which creates a pathway for millions of professionals and Fortune 500 companies to volunteer for nonprofits.

Aaron introduced three types of purpose:
• Personal Purpose – we find purpose when we do things we love, attempt new challenges, and express our voice to the world.
• Social Purpose – relationships matter to humans. They reinforce our sense of value, require us to engage, and ultimately help us grow.
• Societal Purpose – purpose comes when we do something we believe matters – to others, to society and to ourselves.

If you long for purpose in your work and life, or if you want to engage your company in purpose-driven endeavors, then join us on September 30th as we talk with Aaron Hurst about purpose at our Soundview Live webinar The Purpose Economy.

Harvest the Low-Hanging Fruit

This is the time of the year when the apples are ripe at the orchard near us. I always like to get there early in the season because there are still plenty of apples down low on the branches that are easy to reach and pick. That is so much easier than later in the season when you have to climb a ladder or pick less than the best fruit that others have skipped over.

This is of course where the business term “low-hanging fruit” came from. Most companies have customers and markets that are easy to exploit without a lot of effort, if you know where to look. That’s where Jeremy Eden and Terri Long come in.

Eden and Long have made a business out of helping companies find and harvest their low-hanging fruit, and they recently published a book by this name. We’ve invited the authors to join us for our Soundview Live webinar Eye-Opening Ways to Improve Productivity & Profits, where they will reveal some of their 77 ways to boost productivity and profits. Among the ways they will explain are:

• Put a price tag on everything to stop the waste.
• Value engineer your products to eliminate what your customers won’t pay for.
• Ask, “But do we know that is true?”
• Brainstorm in a new way, to find problems not solutions.
• Stop ignoring your introverts.
• Push work down to the lowest-paid person capable of doing it.
• Take simple and low-tech over sexy and high-tech.
• If you want the money, spend the time.

Join us to hear more about these harvesting methods and many more, and bring your questions for Eden and Long to answer during the webinar. As always, our weekly Soundview Live webinars are free for subscribers. If you subscribe for $99 you’ll have your money back after just two webinars.

Be Bold and Win the Sale

Jeff Shore thinks we’re addicted to comfort. When it comes to selling, we avoid the uncomfortableness of the situation and this leads to less sales. Jeff’s answer – be bold!

“My goal is to help you develop a skill of boldness, knowing that boldness takes us to places that an addiction to comfort forbids us to travel. The challenge is yours if you are up to it, but in won’t be easy. Get it right, and it will change your world and the world of those around you. Be bold . . . and we’ll journey together to the height of your potential.” Jeff Shore

So how what does Jeff provide that can take you from comfort to boldness? Here is what he promises in his book Be Bold and Win the Sale:

•How to figure out exactly what inhibits you
•Why you make certain decisions in moments of discomfort
•How to train your brain to prepare for uncomfortable moments
•How your customer’s own discomforts affect his or her purchase decisions

If you would like to learn how to be bold in sales and in other areas of your life, join us on September 16th for our webinar by the same name, Be Bold and Win the Sale. Jeff will take you through the steps from comfort to boldness, including self-assessment tools, hands-on exercises, and case studies showing his methods in action.

How Flexible is Your Management Team?

“Flexing” is the art of switching leadership styles to more effectively work with people who are different from you. Creating flex in a company’s management style will impact all aspects of developing the talent you have, attracting future talent and building relationships with customers in this competitive marketplace.

Jane Hyun and Audrey Lee are renowned executive coaches and global leadership strategists, and they have the experience and expertise to help you create a flexible management team. We have invited them to join us for our webinar The New Playbook for Managing Across Differences where they will explain how to:

  •  Understand the Power Gap, the social distance between you and those in the workplace of different cultures, ages, and gender.
  • Flex your management style by stretching how you work and communicate with others.
  • Bridge the gap with more effective communication and practical feedback tools.
  • Multiply the effect, by teaching these skills to others and closing the power gap with clients, customers, and partners to create innovative solutions.

Join us on September 11th to hear more about “flexing” and to post your questions on this important issue.

The Key to Driving a High-Performance Culture

“Accountability is one of the biggest challenges business leaders face, but it can also be one of the most important factors leading to success.” Greg Bustin

Top business consultant and speaker Greg Bustin has dedicated a career to working with CEOs and the leadership teams of companies on this crucial topic. Over the last five years, he has interviewed and surveyed more than 3,200 executives around the world–from such admired companies as Marriott, Container Store, Ernst & Young, Sony, Herman Miller, Nucor, and Southwest Airlines–to understand how high-performing corporations successfully create and sustain a culture of purpose, trust, and fulfillment. Along the way, Bustin developed a set of leadership tools that will increase accountability and drive success for any type of organization.

Here are the Seven Pillars of Accountability that came out of his research:
•Character
•Unity
•Learning
•Tracking
•Urgency
•Reputation
•Evolution

If you would like to integrate accountability into your company, join Greg on September 4th for the Soundview Live webinar, The Key to Driving a High Performance Culture. Greg will provide powerful concepts and practical examples you can apply in your organization along with provocative questions and useful exercises to help you create a high-performance culture in your workplace.