Discover the 12 Levers of Success

Primary GreatnessFrom Stephen R. Covey — the late, legendary author of The 7 Habits of Highly Effective People — a new set of rules for achieving a happy and fulfilling life of primary greatness. Many of us are hurting. We have chronic problems, dissatisfactions and disappointments. The idea of living a “great life” seems a distant dream.Too often, however, we have the wrong idea of what a great life is. Stephen R. Covey believed there were only two ways to live: a life of primary greatness or a life of secondary greatness. Through his classic books and seminars, he taught that the intrinsic rewards of primary greatness — integrity, responsibility and meaningful contribution — far outweigh the superficial rewards of secondary greatness — money, popularity and the self-absorbed, pleasure-ridden life that some people consider “success.”

In Primary Greatness, a posthumous work, Covey lays out the 12 levers of success that will lead to a life of primary greatness: Integrity, Contribution, Priority, Sacrifice, Service, Responsibility, Loyalty, Reciprocity, Diversity, Learning, Teaching and Renewal. For the first time, Covey defines each of these 12 qualities and how they provide the leverage to make your daily life truly “great.”

• The key differences between primary and secondary greatness.
• Why principles ultimately govern values.
• The four human endowments that help us align ourselves to principles.
• The most important features of the 12 key principles, or levers.

Don’t Miss Our FREE Webinar with Breck England! Tuesday, 6/21

Register now for our FREE webinar with Franklin Covey trainer, Breck England and receive a free summary of Primary Greatness!

How to Achieve a Life of Primary Greatness 
Tuesday, June 21, 2016
12:00 PM EST
Breck England

Event Description:

Stephen R. Covey believed there were only two ways to live: a life of primary greatness or a life of secondary greatness. Through his classic books and seminars, he taught that the intrinsic rewards of primary greatness—integrity, responsibility, and meaningful contribution—far outweighed the superficial rewards of secondary greatness—money, popularity, and the self-absorbed, pleasure-ridden life that some people consider “success.”

In this FREE Soundview Live webinar, How to Achieve a Life of Primary Greatness, seasoned instructor Breck England shares his expert knowledge of the classic Covey wisdom and the principles and methodology behind Primary Greatness.

The 7 Habits of Highly Effective People

 As we begin the new year, we introduce our All Time Best Seller series and look back at some of the classics… 

The world has changed dramatically since The 7 Habits of Highly Effective People was first published in 1989.

Life is more complex, more stressful, more demanding. We have transitioned from the Industrial Age to the Information/Knowledge Worker Age –– with profound consequences. We face challenges and problems in our personal lives, our families and our organizations unimagined even one or two decades ago. These sweeping changes in society and rumbling shifts in the digitized global marketplace give rise to a very important question: “Are the 7 Habits still relevant today?” And, for that matter, “Will they be relevant 10, 20, 50, 100 years from now?” Stephen R. Covey’s answer: The greater the change and more difficult our challenges, the more relevant the habits become. How you apply a principle will vary greatly and will be determined by your unique strengths, talents and creativity, but ultimately, success in any endeavor is always derived from acting in harmony with the principles to which the success is tied.

Through insight and practical exercises, Covey presents a step-by-step pathway for living with fairness, integrity, service and human dignity — principles that give you the security to adapt to change, and the wisdom and power to take advantage of the opportunities that change creates.


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Soundview Celebrates 25 Years of The 7 Habits

by Stephen R. Covey
by Stephen R. Covey

The business book landscape shifts like the changing of the tide. However, high above the ebb and flow of trends and concepts a single book has radiated its light over the landscape for the past quarter-century. Scan any executive’s bookshelf and there is a high-percentage possibility that you will find a copy of The 7 Habits of Highly Effective People by the late Stephen R. Covey, Ph.D.

The 7 Habits has crossed every boundary that normally confines a philosophy. The book has been translated into more than 40 languages, sold millions of copies and spawned an entire industry devoted to helping people find fulfillment.

While thousands of authors have attempted to crack the code with which Covey succeeded in The 7 Habits, no other work has equaled the book’s scope. When asked about why his book was able to gain acceptance even in regions that have deeply entrenched cultural differences, Covey remarked, “You recognize these principles because they are common to every society that prospers and endures.” As the book celebrates its 25th anniversary, Covey’s ideas show an equal level of endurance.

In a video introduction for a course on the principles behind the 7 Habits, Covey said the following, “Everyone chooses one of two roads in life, whether they’re young or old, rich or poor, men and women alike, one road is the broad, well-traveled road to mediocrity, the other [is] the road to greatness and meaning.”

What led Covey down his own road to greatness and meaning? This Thursday, November 14, Soundview will offer you the unique opportunity to find out. Greg Lini, Dr. Covey’s long-time business partner will be the guest on a special edition of Soundview Live. Over the course of an hour, Link will discuss why The 7 Habits remains relevant to today’s leaders, the inside story of the development of the book and which of the 7 Habits Covey found the most personally challenging.

Join Soundview and the world in this special tribute to the author of the book that Forbes, Chief Executive, Time and other publications refer to as one of the most important business books of all time.

The Covey Family Business

We just booked Sean Covey and Chris McChesney, authors of The 4 Disciplines of Execution, for an upcoming webinar in July, and as I was reviewing the book and information about the development of their execution training, I was reminded of the Covey business legacy.

Stephen R. Covey first broke onto the business scene back in 1989 when he published The 7 Habits of Highly Effective People. The audio-book of this title later became the first non-fiction audio-book to sell more than a million copies, and the book has sold over 25 million copies.

The elder Covey has followed up his 7 Habits book with The 8th Habit, Principle-Centered Leadership, and recently The 3rd Alternative, along with various versions of the 7 Habits book and additional titles he co-authored. His highly successful Covey Leadership Center eventually merged with Franklin Quest to become FranklinCovey.

His son Stephen M.R. Covey joined the family business, moving up through the ranks to become CEO of Covey Leadership Center. He later started his own company CoveyLink with friend Greg Link. Together they wrote The Speed of Trust and recently followed this up with Smart Trust.

Another son of the elder Stephen, Sean Covey, is Executive Vice President of Global Solutions and Partnerships for FranklinCovey. He followed up his father’s 7 Habits book with The 7 Habits of Highly Effective Teens and just last month released The 4 Disciplines of Execution, based on research and training programs developed through FranklinCovey.

Even the in-laws are part of the business. A.Roger Merrill and Rebecca Merrill co-authored First Things First with Covey in 1994, and later wrote the follow-up title Life Matters.  I wouldn’t be surprised if more Coveys appear on the business scene in the coming years, since Dr. Covey has 9 children and 52 grandchildren.

The real legacy that the Coveys will leave is a laser-focused emphasis on bringing what’s important in life into business. Family values, ethical and moral values, and spiritual life all play a part in his writing and teaching. If we all could integrate our life inside and outside of work into a coherent whole, we would be saved from many of the troubling issues that currently haunt corporate America.

What Makes a Great Career

How often during the course of a year do see an article about job satisfaction? While no one would ever say that there is an upside to our current economic situation, it is interesting to note that times of economic hardship can sometimes quell the discussion of happiness on the job. In tough times, any job appears to be a great job.

However, there are those that would argue that even economic hardship is no excuse to stay in a job that doesn’t bring satisfaction. After all, in the relationship between a dissatisfied worker and his or her employer, neither side is truly getting what it wants. Wouldn’t  it be more satisfying to have a career that not only brought personal satisfaction but also helped a company to achieve its goals? Nothing should prevent an individual from attempting to find this type of career now. Why wait another day?

Fortunately, one of Soundview’s newest summaries addresses this idea. Our long-time friend Stephen R. Covey and co-author Jennifer Colosimo provide a must-read guidebook to finding one’s way to a better, more fulfilling career in the Soundview summary of Great Work, Great Career: How to Create Your Ultimate Job and Make an Extraordinary Contribution. If you’ve ever wanted to go beyond the traditional role of employee and find your way to your ultimate job, this summary is a great place to start!

If you’re not currently a Soundview subscriber, Great Work, Great Career is a terrific reason to start a subscription. Don’t forget, all of Soundview’s summaries are available in eight digital formats.

Predict the Unpredictable

You’d think after a long day of reading and summarizing the best business books the last thing I’d want to do with my free time is read. What can I say? It’s a passion and I’m blessed that I’m able to work in a field I enjoy. Of course, when the working day is over, I like to relax with a novel or the occasional biography. Any book lover (I believe the clinical term is bibliophile) will tell you that one of their greatest joys is wandering through a used bookstore for hours, pulling random titles from the shelves or discovering a hidden treasure among the stacks. I was delighted to see one of my favorite establishments profiled in The New York Times but sad to hear that it may be changing hands.

As The Times article indicates, the world of the independent bookseller has been somewhat gloomy in the era of However, the shop profiled in the article has enjoyed a rare amount of success over the past several years. This quality, the ability to have success in a time when there are no guarantees, is the subject of a new summary from Soundview. Predictable Results in Unpredictable Times: How to Win in Any Environment is written by management legend Stephen R. Covey and co-author Bob Whitman. This excellent book offers a look into why some companies are able to weather any storm and perform with consistency. With so  many companies rethinking every step of how they do business, Covey and Whitman provide much needed guidance to finding stability and success. 

Before you go out browsing for your next read, check out our summary of Predictable Results in Unpredictable Times: How to Win in Any Environment.