Insight Into the Selling Process

Are you in sales? If so, what would you give to know the secret that top sellers have over second place sellers?

Mike Schultz and John Doerr studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. A new breed of seller-the insight seller-is winning the sale with strong prices and margins even in the face of increasing competition and commoditization.

In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners:

Level 1 “Connect.” Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people.

Level 2 “Convince.” Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options.

Level 3 “Collaborate.” Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team.

If you would like to learn more about the results of their research and the details of their three-level model, join us on December 11th for our Soundview Live webinar: What Sales Winners Do Differently. Start 2015 out strong with these principles at your side, and become a top seller.

Amp Up You Sales

In the current competitive and economic market, selling has become more challenging than ever. Customers are overloaded with information, overwhelmed by options, and short on time–so the salesperson who is always responsive and completely focused on value, is the one who will stand out from the crowd and get the sale.

Andy Paul, author of Amp Up Your Sales, shows anyone how to become the trusted sales professional who consistently wins new business. In our upcoming Soundview Live webinar Andy will help you:

• Move Customers to Make Fast& Favorable Decisions
• Deliver the Maximum Value on Each Sales Touch
• Rapidly Build Trust and Credibility
• Protect & Improve Your Profit Margins
• Provide Compelling Reasons to Buy From You
• Compress Buying Cycles with Responsiveness
• Be Clearly Differentiated From Competitors
• Earn More Selling Time With Your Customers

Join us on November 11th for our webinar of the same name, Amp Up Your Sales, and learn how to be the trusted sales professional for your customers.

The Wisdom of Oz

Why does the story of Dorothy, the Scarecrow, the Tin Man, and the Cowardly Lion touch us? Like all great entertainment, their journey resonates. We see ourselves in the characters and likewise wish we possessed the power, the brains, the heart, and the courage to make our own dreams come true.

So what are your dreams? What do you want? Is it a promotion? Improving a relationship? Rescuing a child? Finding a new job? Saving a marriage? Getting a degree? Finding the love of your life? Making a difference in your community?

According to Roger Connors and Tom Smith, the answer is personal accountability. In The Wisdom of Oz, they claim that when you unleash the power of personal accountability it will energize you in life-altering ways, giving you a concrete boost that enhances your ability to think, to withstand adversity, to generate confidence, and to increase your own natural emotional, mental, and intellectual strength.

Among the principles they delve into:
• When you can’t control your circumstances, don’t let your circumstances control you.
• Every “breakthrough” requires a “break with.”
• Greater accountability is the most powerful choice you will ever make.

We have invited Roger Connors to join us for our next Soundview Live webinar, to explain how you can unleash the power of personal accountability. Register for Using Personal Accountability to Succeed in Everything You Do today and bring your questions for Roger to answer during the session.

Good Leaders Ask Great Questions

WHY YOU NEED TO ASK QUESTIONS

The reason that effective leaders ask questions, writes bestselling leadership author and speaker John Maxwell in his new book, Good Leaders Ask Great Questions, is that questions are the most effective means of communicating with people. They also allow leaders to unlock doors that would normally be closed, build better ideas, gain different perspectives, and break free of the “mental laziness” of comfortable, unchallenged mindsets — just to name a few of their advantages. As Maxwell explains, “If you want to make discoveries, if you want to disrupt the status quo, if you want to make progress and find new ways of thinking and doing, you need to ask questions.”

Questions Leaders Need to Ask Themselves and Their Teams

In the first part of Good Leaders Ask Great Questions, Maxwell focuses on what questions leaders should ask themselves and what questions they should ask of the team. Leaders, Maxwell explains, must ask themselves the tough questions if they want to be responsible and proactive leaders. These questions cover areas such as, among others, personal growth (“Am I investing in myself?”); motivation (“Am I genuinely interested in others?”); stability (“Am I grounded as a leader?”) and effectiveness (“Am I staying in my strength zone?”). Each question is an opportunity for Maxwell to explore key leadership issues. “Am I grounded as a leader?” for example, leads to a discussion of three important qualities that all leaders need to exhibit: humility, authenticity and calling.

In addition to questioning themselves, leaders must also question their team members. Good questions will show team members that they are valued and will inspire others to “dream more, think more, learn more, do more and become more,” Maxwell writes. There are numerous questions that need to be asked if leaders want an open, effective team. These questions range from “How can I serve you?” “What do I need to communicate?” and “What am I missing?” to “Did we exceed expectations?” “Did we add value?” and “How do we make the most of this opportunity?”

“I Told The Ding-A-Lings What To Do”

In the second section of the book, Maxwell presents the questions that leaders have asked him over the years. These myriad questions are expertly grouped into seven key leadership-related issues, captured as questions of course. These issues include “What must I do to lead myself successfully?” “How can I successfully navigate leadership transitions?” and “How can I develop leaders?” Each issue is then broken down into 10 more specific questions, which allows Maxwell to develop an insightful and concise tutorial on the issue.

One chapter, for example, is entitled “How do I resolve conflict and lead challenging people?” This is a recurring and often frustrating problem for many leaders. Maxwell breaks the issue down into specific questions related to resolving conflict and leading challenging people. For example, “How do you raise the bar when people have gotten used to settling for mediocrity?” “How do you motivate an unmotivated person?” “How do you deal with people who start things but never finish?” “At what point do you turn your energy away from dissenters and low performers and focus on those who want to grow?”

In some cases, the answers to these questions come in the form of other questions. For example, some people may not be aware that they are settling for mediocrity. Thus, questions such as “Are you reaching your maximum potential?” and “Would you like to do better?” can help people see possibilities that they had been ignoring.

For motivation, on the other hand, Maxwell offers straightforward advice beginning with, hire motivated people. He also suggests rewarding people for the desired behavior and giving people a reputation to uphold — that is, the more leaders validate people for the good things they do, the more people will want to continue to do them. Leaders must also understand the connection between relationships and motivation. One leader continuously referred to his staff as the “ding-a-lings,” saying such things as “I told the ding-a-lings what to do, but of course they didn’t do it.” His contempt was apparent to his employees, who were, not surprisingly, unmotivated.

As with his many other leadership books, Maxwell’s latest is clearly written, clearly organized and filled with insight engagingly captured through precise and illuminating questions.

Find the Sideways Path to Success

It takes 10 years of hard work and persistence to become an overnight success. Or so says the conventional wisdom. But if you’re going to insist on paying your dues, writes Shane Snow in the book Smartcuts, move to the slow lane because there are people who are going to pass you by. In his book, New York-based journalist Snow insists that the smartest people are the ones who refuse to follow the traditional paths to success. Snow uses examples from a wide range of domains, including entertainment, medicine, sports, politics and history, to prove that anyone can propel their way to success in a fraction of the time that others will take.

The secret of Smartcuts (which Snow explains lead to “sustainable success achieved quickly” not the “rapid but short-term gains” of shortcuts) is lateral thinking: knowing how to scramble sideways rather than steadily climbing the ladder of success. Even most presidents of the United States didn’t become president by slowly moving up from political offices to more important political offices until they reached the most powerful political office in the world. Instead, it often took just a couple of bounces from careers in such non-political arenas as acting (Ronald Reagan), the military (Dwight Eisenhower) or academia (Woodrow Wilson) to reach the White House.

Shorten, Leverage or Soar

In his book, Snow identifies nine patterns of lateral thinking, which he divides into three classes evocatively entitled: “shorten,” “leverage” and “soar.”

Instead of gamely following the prescribed path to a destination, some people deliberately shorten the path.

There are, Snow explains in the first part of the book, three ways to do so: “hacking the ladder,” which involves climbing a career ladder in unconventional ways; “training with masters,” which requires developing deep relationship with mentors; and “rapid feedback,” through which ambitious people constantly receive and act on feedback to what they are doing.

Leverage, as the name implies, is the process of using some tool or mechanism to propel yourself toward your goals.The three leverage tools that Snow features are “platforms,” which, as with physical platforms, make you stand out and above the rest of the crowds; “waves,” which, if you place yourself in the right location, can be caught and ridden, much as champion surfers know to which spot they should paddle to catch the best next wave; and “superconnectors,” which involves both getting help from the right people but then offering help once you’ve made it.

Snow’s final category of lateral thinking is to soar, which involves finding the way to keep “momentum”; striving for “simplicity” (a surprising element of sustainable success is the ability to focus on what’s important and simplify the rest; even President Obama has suits in only two colors, explaining to one interviewer that he had enough decisions to make); and 10x thinking — a goal that, unlike the incremental 10 percent improvement thinking, requires starting over doing something completely different.

Nearly every page of this book tells another compelling and inspirational story of someone who has been able to smartcut his or her way to phenomenal success. This is a book for anyone who feels that they are not where they want to be — and don’t have the patience (and perhaps the time) to slowly climb the ladder rung-by-rung.