You and your sales team are always looking for fresh ways to approach selling. Some even suggest that you be creative and innovative when selling. According to sales and creativity expert, Mark Donnolo, there is a fresh, dynamic approach for addressing your customers’ needs while expanding your entire way of thinking. In his book The Innovative Sale: Unleash Your Creativity for Better Customer Solutions and Extraordinary Results, the author defines the four-phase innovative sales process and how to apply it to challenges that may arise.
Donnolo lays out how to creatively sell and develop innovative solutions in a sales environment. He also explains how to apply Innovative Sale principles to create better value propositions. “The Innovative Sale process is a left-brained thinking process that helps to generate right-brained innovation,” he writes, ”Sales organizations need the structure of such a method to address the range of variables that define sales challenges and constraints.” The author then goes on to lay out the four phases of an innovative sale. The phases include defining important conditions, listing known approaches, discovery, and application.
The Innovative Sale guides you with proven, results-oriented techniques to incorporate both creativity and innovation into your sales practices. With this guide you will better understand your customers. With The Innovative Sale you will have the everyday tools and logical framework to create winning strategies and increase revenue while using functional creativity in sales.