When executives contemplate what would make them more productive, a common issue is having to put the future of the business on hold in order to handle day-to-day operations. Author and consultant Ray Attiyah believes that no leader should be faced with such a damaging sacrifice. In The Fearless Front Line: The Key to Liberating Leaders to Improve and Grow Their Business, Attiyah provides readers with the Run-Improve-Grow model to achieve constant movement toward ongoing success.
The Fearless Front Lineis evenly divided into three parts, each covering an aspect of the Run-Improve-Grow model. The Run section is devoted to helping executives create a fearless front line. The Improve section helps managers free themselves from the tasks that prevent them from performing at their best. The Grow section provides a path to allow leader to, paraphrasing Attiyah, blaze a trail for growth.
Attiyah offers some of the more memorable archetypes in recent management literature. One that should stick with executives for years to come is the “marathon manager.” Attiyah identifies marathon managers as people who, “don’t change their frontline systems.” As a result, he writes that they, “end up becoming part of the frontline itself. Work gets done through them.” The impact of this situation is that it prevents the company (and its leaders) from moving through the Improve and Grow phases of the cycle.
The Fearless Front Line offers excellent advice on how to redistribute the amount of effort each level of the organization devotes to each section of Run-Improve-Grow. With Attiyah’s years of experience behind it, the book will enable leaders to get the front line focused on run, freeing executives up to grow the company to new levels of greatness.
Special note for Soundview subscribers. Ray Attiyah shared some unique perspective on Run-Improve-Grow in his Soundview Author Insight interview. Log in to your online library and listen now.