A Complex Take on the Need for Chaos

ANTIFRAGILE

How can the world deal with the highly improbable, high-impact “black swan” events that philosopher Nassim Nicholas Taleb described in his bestseller The Black Swan? The answer comes in Taleb’s new book, Antifragile, a complex, learned, irreverent, mind-bending masterwork that just may have the longevity of the works of his favorite ancient philosophers.

Traditionally, Taleb writes, the world is divided into elements that are fragile — that will be weakened or harmed by volatility, disorder and stress — and elements that are robust — those elements that can resist such volatility and stress. According to Taleb, no such dichotomy exists — at least not, as he explains, for “what is living and organic (or complex), say, the human body, and what is inert, say, a physical object like the stapler on your desk.”

Instead, items can be classified under a triad of designations: Fragile, Robust and Antifragile. The difference between robustness and antifragility is surprisingly simple: Something robust resists “volatility, randomness, disorder and stressors” and stays the same, he writes. A robust house does not crumble because of an earthquake. Something antifragile, on the other hand, actually becomes better and stronger as a result of volatility and stressors. Taleb shows how nature is antifragile with a simple example: If you trim a tree, it grows back bigger and stronger branches. Cutting the branches helps.

The evolution of the planet and its living organisms is itself a case of antifragility. As the planet undergoes stresses, it adapts and improves. The weakest of a species eventually disappear, leading to a stronger, less fragile species. “Even when there is extinction of an entire species after some extreme event, no big deal, it is part of the game,” Taleb writes. “This is still evolution at work, as those species that survive are fittest and take over from the lost dinosaurs — evolution is not about a species, but at the service of the whole of nature.”

At the Service of the Whole

While nature benefits from volatility, shocks and extreme events, that doesn’t make the dinosaurs any happier, and therein lies one of the challenges of antifragility. As Taleb explains, “Had the Titanic not had that famous accident, as fatal as it was, we would have kept building larger and larger ocean liners, and the next disaster would have been even more tragic,” he writes. “So the people who perished were sacrificed for the greater good; they unarguably saved more lives than were lost.”

Antifragility does not mean that only good things happen as a result of stress or shock; it does mean that the overall benefit or gain of the event outweighs its negative impact. The sinking of the Titanic was indeed a disaster but, in the long run, as Taleb noted above, it saved more lives than it lost. “The story of the Titanic illustrates the difference between gains for the system and harm to some of its individual parts,” he writes. Ships are fragile, but transatlantic shipping is antifragile.

Making Things Worse

The antifragile has in the past gone completely unnoticed. As a result, those who would fix the problems of the world, writes Taleb, have concentrated on making the fragile more robust. Unfortunately, these “fragilistas,” as he calls them, operate with no appreciation or awareness of the random unpredictable black swan events and in complete ignorance of the realization of the vital positive role that volatility and stressors play. Fragilistas are further handicapped by the fact that they misinterpret the past and, based on erroneous thinking, try to predict the unpredictable. For example, consider the 18th-century doctors of George Washington who tried to treat his illness through bloodletting, thus in fact hastening his death. In this and other cases, the fragilistas are making things more fragile. Much of Taleb’s work describes the myriad reasons for the failure of the fragilistas — and the impact of such failure.

So how should we proceed? Taleb recommends the barbell strategy, which can be described as a strategy of maximum riskiness and maximum safety at the same time, “without the corruption of the middle.” As Taleb writes, “antifragility is the combination of aggressiveness plus paranoia — clip your downside, protect yourself from extreme harm, and let the upside, the positive Black Swans, take care of itself.”

The Importance of Legal Literacy to Your Business

“In a monumental verdict, a jury recently awarded Apple $1.05 billion dollars in damages, determining that Samsung copied the technology used on the iPhone and iPad. Christian Louboutin did not make out as well in its case against Yves St. Laurent. Despite having applied for a trademark for their brand-defining red-soled shoes, the court found that Louboutin could not impede the creativity of other designers and granted Yves St. Laurent the right to copy the well-known fashion statement. From smart phones to high heels, song lyrics to Spider-Man, possessing copyrights, patents and trademarks is the first line of self-defense, as well as highly lucrative.” Alexandre Montagu

Does your company have trademarked or copyrighted products, or are you using designs or technologies that may overlap those of other companies? Then intellectual property is a topic that you ignore at your own risk.

In Montagu’s new book, Intellectual Property, he looks at the dangers and opportunities inherent in this complex arena. Among the major areas that he investigates are:

  • Protecting your brand online – this includes domain name strategy, cybersquatting, fraud and impersonation online.
  • Online copyright infringement – this includes areas like piracy, peer-to-peer sharing and policing piracy online.
  • Indentifying, protecting and monetizing your intellectual property, especially in the industries of fashion, art, music and entertainment.
  • The next step in national security – this involves the well-publicized topic of cyber warfare and cyber attacks on corporations.

In our next Soundview Live webinar, Money and Power in a New Era, Alexandre Montagu will explore the pitfalls of being caught unaware of Intellectual Property law. “Whether it’s the trade secrets of a hedge fund’s algorithms, the copyrights or patents underlying the smart phone, the trademarks that protect well-known brands, intellectual property bastes the modern economy,” he says. Through fascinating anecdotes and compelling court cases, Montagu brings home just how important legal literacy can be for your business.

Why So Many Predictions Fail – But Some Don’t

THE SIGNAL AND THE NOISE

NO NOISE WITH THIS BUZZWORTHY BOOK

Nate Silver, the creator of the New York Times political blog FiveThirtyEight.com, is probably America’s most well-known statistician, especially after his assertion that a 300-plus electoral college vote victory for Barack Obama was highly probable proved correct. In The Signal and the Noise, Silver explores a wide variety of areas — including electoral politics, sports, weather, terrorism, war and gambling — in which prediction plays a major role. He examines some of the major failures, from Pearl Harbor, 9/11 and the 2008 financial crisis to a whole series of failed earthquake forecasts, to try to understand what went wrong and what can be learned for the future. The problem is not the lack of data — today there is an almost endless supply of information on any topic or question. Instead, the problem is learning how to interpret the information, paying attention to the right information and recognizing the rest as just distraction — in other words, recognizing the difference between a predictive signal and the distracting noise.

Colossal Misinterpretation

Silver begins by examining one of the most colossal errors in prediction in recent times: the world financial crisis that no one predicted. As Silver explains, the signals were present, but were dismissed. As analysts and decision-makers watched continuously rising house prices, they failed to see the potential for a bubble; as they watched the explosion of mortgage-backed securities, they failed to understand the risk of those securities; as they started to consider the potential of a housing crisis, they failed to see that such a crisis could trigger a global financial crisis; and as they dealt with the financial crisis, they failed to predict the long-term impact.

Be Foxy

For Silver, the best forecasters are going to be “foxes,” rather than “hedgehogs.” The metaphor comes from Isaiah Berlin’s famous essay, “The Hedgehog and the Fox.” Hedgehogs believe in big governing ideas from which everything flows, Silver writes. Foxes, on the other hand, believe in little ideas and multiple approaches. Hedgehogs are specialized, stubborn and confident. Foxes are multidisciplinary, self-critical and cautious. The principles of Silver’s FiveThirtyEight blog reflect his “foxy” approach to forecasting. Instead of confidently making one specific forecast and sticking to it, especially if it’s different from what everyone else is saying, Silver offers a range of probable outcomes and is willing to change the predictions in light of new information.

The Human Factor

Despite his mastery of data, Silver notes that the human factor is equally important in making the right predictions. “What is it, exactly, that humans can do better than computers that can crunch numbers at 77 teraFLOPS?” Silver asks, as he considers two meteorologists staring at every screen on the forecasting floor of the National Weather Service headquarters. The answer: “They can see.”

Of course, they can also misinterpret what they see. But Silver is hopeful for the potential of predictions as long as those making the predictions, he writes, adhere to the principles of an 18th century English minister called Thomas Bayes. In a chapter titled “Less and Less and Less Wrong,” Silver describes the probabilistic theory of Bayes, in which someone makes a prediction, looks at the new evidence, confirms or changes the prediction, looks at the new evidence, confirms or changes the prediction, each time getting closer to making the correct prediction. As Silver explains, Bayes taught us that we learn about the universe “through approximation, getting closer and closer to the truth as we gather more evidence.” Bayes theorem implies that “we must become more comfortable with probability and uncertainty,” he writes. “We must think more carefully to the assumptions and beliefs that we bring to a problem.” As Silver demonstrates in detail in such diverse areas as sports, global warming, and terrorism, the more predictions are based on a Bayesian approach, the more likely they are to come true.

The Signal and the Noise is a sprawling, dense book that is as filled with stories and personalities as it is with data. This book will fascinate those who care about what is happening in the world — or what may happen.

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The New Industrial Revolution

MAKERS

THE NEXT PHASE OF MANUFACTURING

According to Wired magazine editor and best-selling author Chris Anderson, the world is on the cusp of the third industrial revolution, a revolution driven by what he calls desktop manufacturing. The first industrial revolution of the late 1700s, Anderson explains in his new book, Makers, saw the rise of factories and the migration of work from the farm to the cities; the second industrial revolution started in the 1850s with the invention of steam-powered ships and railroads. The information age has been called by some the third industrial revolution, but Anderson disagrees. An “industrial” revolution is about making stuff, he writes, and the information age, while revolutionizing the spread of information, has not redefined manufacturing in any significant way… until now.

A New Age of Manufacturing

Emerging desktop manufacturing technologies, combined with the global resource and reach of the Internet, is going to launch a new age of American manufacturing, just when America needs it most, Anderson writes. The new titans of manufacturing are not going to be the multi-national corporations with their plants spread across the world, but creative do-it-yourselfers, connecting with and using interactive online communities churning ideas, a desktop 3D printer for prototypes, and service bureaus and other “rental” manufacturing resources.

For Anderson, the author of the best-seller The Long Tail, the story of the third industrial revolution is personal. Anderson is not only a writer and editor, but also a do-it-yourself aficionado who has his own invention: a successful autopilot robot that flies model airplanes. But Anderson’s story is quite different from others.

To research potential design ideas, he launched an online open community on the Ning social network platform. “The site wasn’t just about me or my ideas,” Anderson writes. “It was about anyone who chose to participate… The site was soon full of people trading ideas and reports of their own projects and research.” Eventually, he designed his robot, bought the electronics from various sources, outsourced the building of the circuit boards, packed everything in his living room and immediately started selling his invention worldwide through the Internet. No patents, no search for a manufacturer and no licensing. The sourcing and manufacturing of his follow-up inventions, products in what was now a formal company called 3D Robotics Inc., were outsourced to a firm called Sparkfun until volume reached the level that required Anderson to open his own manufacturing plant.

More Than Technology

The third industrial revolution is about more than desktop manufacturing technology. As with the first two industrial revolutions, technology is only a starting point for the radical rethinking of organizations and work. Unlike traditional companies, no credentials are needed to get a “job.” Anyone with good ideas can get online, share them, and find collaborators and team members for their projects. Financing of startups is also evolving, again through the open social networking made possible by the Internet. At the website Kickstarter.com, “people post descriptions of their projects, and anyone can chip in to help,” Anderson writes.

Makers is a fascinating, inspiring description of what is happening today at the cutting edge of manufacturing and technology.

Are You Making Things Happen or Just Making Noise?

THE IMPACT EQUATION

AN EQUATION FOR SOCIAL MEDIA SUCCESS

Bloggers Chris Brogan and Julien Smith burst onto the publishing scene in 2009 with their social media marketing best-seller Trust Agents. They return with a new book, The Impact Equation, which delves deeper into how to be heard and noticed in an age when everyone is connected.

Brogan and Smith know their subject. As the authors explain: “Anyone can write a blog post, but not everyone can get it liked 40,000 times on Facebook and not everyone can get 75,000 blog subscribers. We’ve done these things, but it isn’t because we’re special. It’s because we tried and failed… We tried again and again, and now we have an idea how to get from point A to point B faster because of it.”

How to CREATE

The authors’ secret to getting from Point A to Point B is encapsulated in the equation:

Impact = C x (R + E + A + T + E)

The “C” stands for Contrast, which is another way of saying positioning or differentiation. A successful contrast, according to the authors, offers both similarity and a noticeable difference.

The “R” stands for Reach, that is, how many people you connect with in as many channels as possible. At the heart of reach is your platform, which is basically, the authors write, “a combination of all the tools you use to reach others.”

The “E” stands for Exposure. This is a tricky area: Too much exposure and you just become more spam. The authors offer several strategies for building your exposure, including: start with like-minded people before trying to raise awareness; tell stories that make the buyer a hero; and help others first.

The “A” stands for Articulation. For the authors, the key with this attribute is to use small words and connect the dots.

The “T” stands for Trust. A prerequisite to successful impact is understanding why we trust others. Credibility, reliability and self-interest are the key elements that generate trust.

Finally, the “E” stands for Echo, which, the authors write, is the “feeling of connection you give your reader, visitor, or participant.” The best way to create this feeling of connection is to find common experiences and use these experiences to show people that you understand them.

Guiding Principles

The Impact Equation is divided into four sections that give a guiding set of principles for moving forward with your high-impact initiatives. First, begin with your goals, exactly what you are trying to accomplish. The next set of principles is built around the concept of ideas, and covers the Contrast and Articulation attributes. As mentioned above, platform, the next category of principles, is a key component of successful social media Reach and Exposure, while the attributes of Trust and Echo are grouped under network.

Every hour of every day around the world, people are striving to connect with each other. Most of them are no more than grains of sand on the beach, unnoticed by others. The Impact Equation offers solid advice from two veterans of the social media arena on how to break through.