I came across this post on PR Newswire that promotes author Don Tapscott’s appearance on the District Leaders Podcast. This podcast is intended for leaders in the education industry, however, Tapscott is interesting in any setting. On the podcast, Tapscott discusses the influence of the Internet on education in the United States.
The reason this story caught my eye is because we featured Tapscott’s recent book Grown Up Digital: How the Net Generation is Changing Your World as part of our free e-newsletter Soundview Executive Book Alert. Grown Up Digital offers some great insight into the current generation of young people, many of whom are on the cusp of entering the work force. The book is a great primer for executives in human resources who may start to see resumes appear in an e-mail with “sent from my iPhone” at the bottom. There’s also lessons to be learned for marketing professionals, considering that Tapscott’s “Net Generation” can be quite particular about how products are presented to them.
Tapscott is no stranger to striking new ground in Internet-related business writing. He is the co-author of Wikinomics, one of the first books to bring the message to the masses about social networking technology and its effects.
Visit Summary.com for more info on Don Tapscott and to sign up for our FREE e-newsletter Soundview Executive Book Alert.