I’m in the middle of a kitchen renovation. My job is demolition but I’m letting the professionals handle the construction. In order for everything to turn out right I have to depend on the contractor, the counter top installer, the hardware stores, and my volunteer friends to each do their part.
But sometimes people fail to meet our expectations, and when this happens our own plans can be put in jeopardy. If I just move forward as though everything is okay, without making sure everyone is on board and knows the plan and schedule, I may end up with a disaster instead of a finished kitchen.
This is not unlike the situation when a company is trying to compete in the marketplace, and is depending on other services and suppliers to produce and innovate right along with them, and these other companies don’t keep up the pace. Not being aware of this can be a blind spot that will bring a company’s own innovation to a halt.
This is the contention of Ron Adner in his book The Wide Lens. Adner suggests that we take a new perspective – a wide lens – to better assess our strategy. He introduces a new set of tools and frameworks to expose our sources of dependence so that we can make better choices and multiply our chances of success.
Among the examples he gives of companies that have been caught in this innovation blind spot are Philips Electronics with their HDTV and Sony with their e-reader. They were both ahead of their time and the other innovations needed for success were not yet available.
If your company is dependent on others for success then you’ll want to join us on April 10th to hear Ron Adner talk about this wide lens. Sign up for our Soundview Live webinar Avoiding the Innovation Blind Spot and have your questions ready for Ron.