I call this principle The Relationship Engine because when we “put the other person’s best interest ahead of our own” we continuously drive outstanding business relationships. As you can attest from your own experience, we are willing to invest in a relationship when we are confident that the other person not only means us no harm but wishes to actively do good for us and has no hidden agenda. According to Chris Malone, managing partner of Fidelum Partners and coauthor with Susan T. Fiske from Princeton University of the groundbreaking book The Human Brand, “intent” is the underlying psychology and dominant factor that drives our behavior.
Malone explains that we have been hardwired by evolution to try to determine other people’s intentions toward us based on body language, facial expressions, tone of voice and so on. Back when we were primitive, correctly judging someone’s intentions meant life or death and was more predictive of your survival than judging someone’s competence or ability. This core instinct is still baked into us and it has not changed in thousands of years. These conclusions have been validated over the past twenty years across forty countries with Dr. Fiske as the leading authority on this concept.
Malone cites that every year there seems to be some new theory of how the business and leadership world works. He asked me rhetorically, “How can all of these leadership ideas and theories all be true? What is the common thread?” He believes that Worthy Intent is the underlying psychology that allows all of the models to work.
Once this foundation of Displaying Worthy Intent is established, there is almost no limit to what can be accomplished through a business or even a personal relationship. Start driving your great intentions today!
Join Ed Wallace for a Soundview Live webinar next Tuesday, 9/20! He’ll be discussing how to connect with people who power your business.
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