Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports and web copy don’t stand a chance. In this practical and witty book, you’ll learn to front-load your writing with pithy titles, subject lines and opening sentences. You’ll acquire the courage and skill to purge weak and meaningless jargon and wimpy passive voice. And you’ll get used to writing directly to the reader to make every word count. At the center of it all is the Iron Imperative: Treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss and your colleagues will recognize the power and boldness of your thinking. Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format, from emails and social media to reports and press releases. Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit.
IN THIS SUMMARY, YOU WILL LEARN:
• Techniques that will help you adhere to the Iron Imperative.
• Why fear generates bad writing habits and how to get over it.
• Specific needs and expectations of business readers.
• To plan longer projects and embrace collaborative writing.
• To write and promote intelligently for online audiences.