New Summary: Digital @ Scale by Jürgen Meffert and Anand Swaminathan

61pYjiQ3W+L._SX329_BO1,204,203,200_ Everybody talks about digital. But few talk about scaling a full-blown transformation and what it takes. This is no longer about how to quickly grab the attention of the customer or clean up the back office. Organizations need to unlock the full value of digital to reap its true benefits. Jürgen Meffert and Anand Swaminathan, along with some of the top experts in the field, have put together a practical guide to embark on your digital journey and scale it successfully. In [email protected], the authors and contributors walk you through the three pillars of a successful transformation: (1) reinventing the business model, (2) redesigning business architecture, and (3) evolving the foundation of business and the organization with technology. Digital transformation is necessary across every industry, and will change the entire working ecosystem, including the addition of new positions such as the Chief Digital Officer and the Information Technology department. This is your digital playbook as you navigate through those changes.

• How to build a three-stage structure to help prioritize strategic and operational tasks that will digitize your company.
• To understand the roles and importance of new technological positions, such as the IT department and chief digital officer.
• To set digital milestones to track your progress as you transform the company.
• To rethink traditional business architecture while redesigning an agile organization

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