Trying to get the message of your company or brand heard in today’s social media environment is equivalent to trying to hear an ant’s footsteps while seated next to a jet turbine. The secret, according to author, blogger and publishing executive Michael Hyatt, is to build the virtual stage from which you address your carefully cultivated following. In Platform: Get Noticed in a Noisy World, Hyatt gives executives a thorough method to connect and build your business.
Hyatt didn’t acquire more than 200,000 Twitter followers without providing a mountain of bankable advice. Platform gives readers the best of the best in a jam-packed read that should sit close at hand on an executive’s desk or digital reader. He begins with the observation that too many social media books overlook: start by creating a great product. Fortunately, Hyatt’s advice about product creation covers everything from how to be compelling to how to create a memorable name.
Once a company has its outstanding product, Hyatt takes readers through the steps to prepare for launch, build a strong strategy, expand your reach and stay actively engaged with your followers. The section on building your home base is can’t-miss reading. In an era when litigators are fielding more and more questions about intellectual property, Hyatt’s tips to protect oneself are well-considered.
Of the utmost importance to executives is Hyatt’s staunchly realistic reminder about how a great platform is built. For any leader who considers platform creation a task that can be farmed out to what Hyatt calls a “babysitter,” he provides the following advice. “Take a long look in the mirror. The person you are looking at is your new chief marketing officer,” he writes. Executives can lead the charge to be heard and Platform is the book to help them do it.