Entrepreneurs are tasked with numerous decisions in the process of creating and building their businesses. As they undertake this task, they search numerous places for inspiration. Author, speaker and successful entrepreneur Mike Michalowicz found his eureka moment in the garden or, more specifically, the pumpkin patch. Michalowicz shares his method for extraordinary growth in The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field. This book is now available in multiple digital formats as a Soundview Executive Book Summary.
Michalowicz was a model entrepreneur for all the wrong reasons after his first five years running his own company. He describes the round-the-clock work and exhausting stress level that created a business that wasn’t quite giving out what Michalowicz was putting into it. He had two fateful occurrences that put his life and his business on a different path. First, he hired a consultant who advised him that until he was able to “identify the problems, discover the opportunities and then build processes to allow other people and other things to do the work,” Michalowicz couldn’t call himself an entrepreneur.
The second life-changing event ties into the creation of the processes the consultant identified. Michalowicz read an article about the process agriculture enthusiasts use to cultivate record-setting giant pumpkins. Michalowicz made a connection between the radical growth of a business and a world record pumpkin. In that moment the seeds of The Pumpkin Plan were planted.
The Pumpkin Plan takes readers through all aspects of the process of extraordinary growth. Entrepreneurs will learn the reasons behind the common frustrations of overwork and slow growth. Michalowicz has mastered the art of entrepreneurship, having grown and sold several successful companies. This book is a straightforward, action-oriented method to make your business the pick of the patch.