Book Review: The Thank You Economy

Upon picking up the Soundview Executive Book Summary of author and entrepreneur Gary Vaynerchuk’s book The Thank You Economy, one concept should leap out at readers. Vaynerchuk wants you to provide one-on-one attention to your

Continue Reading

What You’ve Been Missing …

Have you heard recent editions of Soundview’s Author Insight Series? If not, you missed some great conversations with today’s best business authors. Each month, Soundview features downloadable interviews with an array of best-selling business authors.

Continue Reading

Enchanted to Meet You . . .

Enchantment. When I hear this word, I can’t help but think of fairly tales and Disney movies. In fact, Disney actually has a movie entitled Enchanted. So what does enchantment have to do with business?

Continue Reading

Today at 2 p.m. (Eastern) Soundview Live with Don Tapscott

Greetings from Toronto! Just wanted to post a quick reminder to everyone that today at 2:00 p.m. (Eastern) we will be taking to the online airwaves with the latest installment of Soundview Live. Today, Soundview will

Continue Reading

Sneak Peek at Potential Soundview Summary

The Associated Press published a story today that international telecommunications equipment manufacturer Alcatel-Lucent SA posted a lower loss in the first quarter. The reason this story is of interest to Soundview Executive Book Summaries‘ subscribers is

Continue Reading

Book Review: Real-Time Marketing and PR

As one of the three new summaries available from Soundview Executive Book Summaries, author David Meerman Scott’s Real-Time Marketing & PR is a title that arrives at just the right time. Many business books attempt to take

Continue Reading

Three Great NEW Soundview Summaries

Subscribers to Soundview Executive Book Summaries already received some great news this week, so I thought I’d share it with everyone else. There are three brand new summaries now available for download in any of Soundview’s eight

Continue Reading

Is Friedman’s Argument as Flat as the World?

The state of imbalance in the Middle East has produced numerous opinions from both sides of the political aisle. There is probably not a single industrialized nation that does not depend on the region for

Continue Reading

Change: The Limitless Horizon

The announcement today that Egyptian president Hosni Mubarak is stepping down after 30 years in power means a period of uncertainty will commence in the Middle East. Egypt is the latest country in the region

Continue Reading

Commercial Controversy and Addressing Your Audience

The fallout from the Groupon Super Bowl commercial controversy continues to evolve. According to The New York Times, the ads, which attempted to parody celebrity-led charity efforts, have been revised to now include a Web

Continue Reading