See, Say, Do the Positive
For veteran consultant Kathryn Cramer, author of Lead Positive: What Highly Effective Leaders See, Say, and Do, the best way to inspire followers is to focus on the positive. Cramer developed a methodology called Asset-Based Thinking (ABT) based on this message of positive thinking, and describes in her book how leaders:
- See the positive in the past, present and future;
- Say the positive with communications with substance, sizzle and soul;
- Do the positive by responding with intention (not reacting), leveraging their qualities, and driving positive change over the long term.
These questions will give the leader and his or her team a clear memory of how they leveraged positive “situational forces” and overcame negative ones to achieve success. Cramer’s force field analysis is both informational and inspirational.
One of the recurring approaches in Cramer’s ABT methodology is the Self-Others-Situation framework, in which leaders take into account themselves, others and the situation in question. For example, to help leaders “see” the positive in the present, Cramer writes that they need to consider what makes them feel strong and capable (self), how they develop meaningful connections with other people (others), and what gives them a sense of progress or achievement (situation).
Techniques and Strategies
The see-say-do framework is at the heart of Cramer’s Asset-Based Thinking methodology, which offers a comprehensive framework for leaders to respond to a wide variety of challenges and situations. In Lead Positive, Cramer describes a range of ABT techniques and guidelines for applying the framework. The “force field analysis,” for example, is a technique used to learn from a past situation that successfully worked, and is built around four questions or sets of questions:
- “What forces were working for us?” With this question, you should identify five positive, accelerating forces, Cramer writes.
- “What forces were working against us?” This question should lead to one or two negative forces.
- What did we do to leverage the accelerating forces and eliminate or sidestep the negative forces?”
- “What behavior do we want to repeat and knowledge do we want to carry forward? Which situational assets do we want to recreate, and which situational pitfalls must we avoid?”
The Message of St. Andrews
Cramer reinforces the lessons of ABT with real-world examples. One such real-world example involved St. Andrew’s Resources for Seniors System, an organization that provides a range of services for seniors, including affordable retirement housing and in-home health care. St. Andrew’s was looking to become more financially secure and a regional leader in its field. The organization looked to Cramer to help them create a vision for the future.
The first step was to develop a vision message of substance, which used an ABT structure that included what needed to be accomplished, what the executives needed to make the employees and staff understand, the call to action for employees and staff, and the benefits for all. To add sizzle to the vision message, Cramer helped Chief Operating Officer Diane Meatheany to use a narrative structure called the Hero’s Journey, based on the work of mythologist Joseph Campbell. The Hero’s Journey narrative follows a series of steps: the call, the resistance, the threshold crossing, the journey, the supreme ordeal and the return home. Meatheany crafted a story about the future of St Andrew’s and her role in it structured on the Hero’s Journey. The soul of the communication from Meatheany and the rest of the team — the all-important meaning of what is happening — was incorporated into the message through a series of answers to key “why” questions: why this is important to the bigger picture, our values and beliefs, and our organization; why it is important to me and my commitment; and why we need you involved.
The author of nine books and the founder of a consultancy that works with companies such as DuPont, Starbucks and Microsoft, Cramer knows that the deceptively simple message of positivity can belie the complexity of leading a diverse group of people in a constantly changing environment. Lead Positive transforms the principles of ABT into a practical workbook for leaders.